Analysis of posters.

Analysis of posters.

• 1.
  The same imageis used as the one on the digipak cover. This creates a link between the poster and digipak and shows that the poster is advertising the same album. The same image may also be used as advertises the digipak further. The same font is also used as the digipak, again enforcing the message that the poster is representing the same album and creating publicity for the album. The font used at the top of the artists name is subtle and pretty creating a relatable connotation of the artist and the name font underneath the image containing the album title is much bolder, creating impact and making a statement on behalf of the music in the album. The date of release is provided directly below the album title. This may be done to prevent any confusion and so that it is clear what this date is representing. Some extra information is the given underneath this such as the singles included in the album being advertised. The singles are likely to have already been released on radio, TV etc. and therefore those that have heard the tracks can identify that they belong to this album and as a result buy this album. When looking at the lexis of the language used on this digipak we can see a link to animals such as ‘dog’ and ‘rabbit’ from the single names. Extra information is given at the bottom of the poster, such as a list of the media platforms that the album is provided on. This information may be given to show the audience the range of platforms the album is accessible on and therefore may encourage individuals to purchase the album. It also shows that thought has been put into the production process, by creating media forms that are suitable or preferable for a large range of audiences. The website address of the artist is provided at the very bottom of the page, further advertising the artist. It also provides opportunity for the audience to look more into the artist and the album and allows them an opportunity to purchase the album. The record label is subtly provided in the bottom right hand corner of the poster. It is kept small to prevent it distracting attention of the audience and being too overpowering. The image on this poster has been analysed in detail in my research on digipaks. The image is the centre of visual interest on this page.
• 2.
  The title ofthe artist is presented in Kasabians signature font. It is bold, capitalised and presented in a white font above a black background to ensure that it stands out. This is the largest piece of text on the page suggesting it is the most important. They want their audience to immediately recognize the name and therefore this catches their attention. Below the artists name is the web address of the bands’ music video. This is going to promote the website and encourage the audience to visit the web page, which would include the bands’ singles and more than likely merchandising and an option to purchase the album. Therefore this is done for advertising purposes. The image used is eye catching and blends perfectly into the rest of the digipaks colour coding. It is quite an abstract image as at an initial glance it is difficult to judge exactly what the image is, however cleverly this encourages you and makes it more likely for you to take a second look. It therefore catches the audiences attention . Interestingly, this poster does not contain the name of the album title but simply says ‘The Debut Album’. Again, this may be another tactic used to entice the audience. Fans or people with an interest in kasabian will see their name on the poste and want to find out more about ‘the debut album’ therefore visiting the webpage to get this information which is bound to contain many more techniques for advertising. Like the Florence and The Machine poster, the text at the bottom of the page provides some information about the singles on the album which are likely to have already been on the radio etc. Therefore people will recognize these singles and be more inclined to purchase the album. This poster also contains information at the very bottom of the page about the media platforms it is available on. Providing a selection and presenting this selection to people will boost sales of the album. There is a lot of negative space on the poser especially surrounding the let and right hand side of the image. This allows focus to be kept on the centre piece image and does not distract attention. The black and white colour scheme works very well as it allows the text and image to stand out .