Analysis of the ‘divergent’ trailer
- 2. I have decided to analyse the trailer for the Divergent movie I found the trailer provided a lot of information regarding the film We identify with a number of characters throughout the trailer. For this presentation I will discuss the representation of characters, their relationships and effects and sounds used.
- 4. The location is established in the first shot, where we see a derelict New York. The camera then zooms in so we can see a closer shot of the derelict city. Gives the sense of a Post war theme. Lighting suggests a sci-fi element to the, how the chair in the centre of the one shot is lit up. Females may identify more with this film as there is a strong female presence throughout the trailer. Also strong male character may appeal more to females. Mother figure present in trailer, mothers may relate to the story within the film.
- 6. When characters are shown throughout the trailer, it is usually a mid-shot shown. This helps us to identify with characters. There are a variety of establishing shots used to help show us the environment and setting of the film. We have a long wide shot of all of the people located in the derelict New York. We can see they are placed in different groups as they are clearly wearing different colours. This establishes grouping to the audience. There are a number of action shots used throughout the trailer to help build tension and leave the audience with questions.
- 7. Diegetic sounds •Character dialogue •Dog barking •Voice Over from character Non-diegetic sounds •Non-diegetic music plays throughout the trailer, builds in places and stops in others.
- 9. There are a number of relationships set up in the trailer. Firstly we can clearly see the community separated in different groups, this is established through their clothing. The relationship between the main male and female characters is established through a close up shot of male grabbing her waist and long shot of the pair on the balcony. Relationship established between two female characters when they jump together Different relationship shown between main female and other female character with short blonde hair. We see the main character refusing to look at the other female.
- 11. In relation to Todorov’s theory the trailer starts with a calm atmosphere. Although it is not normal to the audience, it is a natural environment for characters. A long shot of characters around a tractor gathering packages shows they are trying to be as normal as possible within the environment. The calmness breaks when the main character is told she is different and is ‘divergent’ The character then transforms into a strong female which adds to the disruption of the calm atmosphere. The trailer does not return to the calm atmosphere as this would be giving away the plot, this leaves the audience questioning what will happen and will it return to normality?
- 13. The audience learn mainly from intertitles in the film. We learn that the film is based on a bestselling novel We learn the date that the movie will be released Right at the very end of the trailer we learn the name of the film, which flashes up on the screen so that it sticks in the audiences minds.
- 14. The trailer is used because… The trailer is successful because… The trailer is targets an audience as…
- 15. The trailer is used as it gives the audience a basic idea of what the film is about without giving too much of the plot away It leaves the audience with questions so that they are more likely to go see the film in order to get answers to their questions. The trailer targets an audience as it depicts the main characters and establishes the setting extremely well. The audience are able to identify with characters making them more likely to go watch the film. The trailer is successful as it leaves the audience with a number of questions as to what will happen in the film but it also gives them a basic idea of what the film will be about. It is a successful marketing technique as it makes the audience want to go see the film to see what will happen to the characters they have identified with.
- 17. The film trailer establishes a basic foundation for the film. It allows the audience to identify with a character so that they will be more likely to go watch the film It allows the audience to develop questions which they will want answered when they see the film The film trailer is an effective way to spark excitement among the audience so that they will more likely go and watch the film when it comes out.