Analytics strategy value map
- 1. Analytics Strategy Value Map Linking Analytics to Strategy © Zeno Analytics, 2018
- 2. Zeno Analytics Connecting decisions to data by translating advanced analytics to effective actions “Analytics Translator” and “Data Translator” Close the gap between reality and expectations of your advanced analytics investments & projects. Contact: Jaap Vink [email protected] +31 615 86 0115 https://www.linkedin.com/in/jaapvink/ © Zeno Analytics, 2018
- 3. IT Architecture Convergence © Zeno Analytics, 2018 Data Business Process Analytics
- 4. IT Architecture V-Spot © Zeno Analytics, 2018 Data Business Process Analytics VAL UE
- 5. Think in strategy maps • See, for example, Having Trouble with Your Strategy? Then Map It Robert S. Kaplan David P. Norton HBR, September 2000 © Zeno Analytics, 2018
- 6. Think about a decisioning architecture • Based on Service Value Modeling: A Systematic Method to Unveil the Business Value of Industry Solutions Guang-Jie Ren Yuichi Nakamura Heiko Ludwig Proceeding of 2014 Annual SRII Global Conference © Zeno Analytics, 2018
- 7. Mapping Analytics Value to Strategy Decisioning Architecture Strategy Map Contribution to Business outcomes Immediate impact from Analytics Immediate impact from Data Immediate impact from IT © Zeno Analytics, 2018
- 8. A simplified example Business Objective Business Goal A Business Goal B Decisions Analytics Capability 1 Analytics Capability 2 Analytics Capablity 3 Analytics Capability 4 Analytics Infrastructure Data Infrastructure Internal Data External Data IT Infrastructure © Zeno Analytics, 2018 Increase Revenue Acquire new customers Who to target? Prospecting Credit Limit Predictive Modeling/ML & Campaign optimization Customer & Prospect data Customer Product & Revenue, Campaign data Marketable Market Universe IT Infrastructure Increase Revenue Acquire new customers Who to target? Prospecting
- 9. (Overly) Simplified Mapping © Zeno Analytics, 2018 Increase Revenue Acquire new customers Who to target? Prospecting Credit Limit Predictive Modeling/ML & Campaign optimization Customer & Prospect data Customer Product & Revenue, Campaign data Marketable Market Universe IT Infrastructure Increase Revenue Acquire new customers Who to target? Prospecting Payment Received Total Revenue New customer s Revenue/ new customer Conversio n Rate Order Value Bounce rate External Credit Risk Accuracy Number of Duplicate s Number Customer s with missing data
- 10. Prioritize © Zeno Analytics, 2018 Low hanging fruit Start planning When resources available Do not touch (yet) Expectedvalue Expected effort High Low Low High
- 11. Expected Value & Effort • “Proof of Value” • Limited time project with clear goals linked to business objectives • Make sure it leads to real results • Stories from other organizations & industry analysts • Don’t hesitate to look to other industries • Be critical about the content • “Think big, Start small” • Build incremental • Continuously Learn & Improve © Zeno Analytics, 2018
- 12. Zeno Analytics • Analytics Process Review • Review your current analytics process based on business goals, data used, analytics employed & deployment in business process • Executive Workshops Analytics Strategy • Analytics Acumen Assessment • Identify & Define Analytics use-cases in your organization to improve business outcomes and a roadmap for implementation • (Re-)Design Analytics Solutions • Organize, Monitor & Guide Implementation process Contact: Jaap Vink [email protected] +31 615 86 0115 https://www.linkedin.com/in/jaapvink/ © Zeno Analytics, 2018