Analyzing ad library updates in android apps
0 likes132 views
The document discusses analyzing ad library updates in Android apps. It finds that almost half of Android apps underwent ad library updates over a 12 month period, where an ad library was added, removed, or updated. For nearly 14% of app updates with an ad library update, no changes were made to the app's core functionality, suggesting maintaining ad libraries requires substantial effort. The proposed system compares how apps are updated over time to determine if an update includes ad library changes, core changes, or both.
Analyzing ad library updates in android apps
- 1. The Master of IEEE Projects Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 1 IEEE Master 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : [email protected] Analyzing Ad Library Updates in Android Apps Abstract : Because more than 90 percent of mobile apps are free, advertising on them is a key revenue source for their developers. Advertisements are served on apps through embedded specialized code called ad libraries. Unlike with other types of libraries, app developers can't ignore new ad libraries or new versions of embedded ad libraries without risking revenue loss. However, updating ad libraries incurs costs, which can become problematic as these updates become more frequent. Researchers investigated the costs of updating ad libraries and explored the frequency of ad library updates in Android apps. An analysis of numerous versions of Android apps over 12 months showed that almost half underwent ad library updates (an ad library was added, removed, or updated). Moreover, in nearly 14 percent of the app updates with at least one ad library update, no changes to the app's API occurred. This suggests that maintaining the ad libraries entailed substantial additional effort for the developers. Existing system: Ad industry is highly competitive, ad libraries are regularly updated in apps to embed new ad- serving models or address legal and nancial issues (for example,
- 2. The Master of IEEE Projects Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 2 IEEE Master 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : [email protected] advertising company mergers). App developers must decide whether to integrate the updated ad libraries in their apps. Although an ad library usually doesn’t affect an app’s core functionality (and so could be safely ignored), ad library updates could significantly impact the app’s revenue. However, releasing a new version of an app primarily because of an updated ad library could be a hard sell to existing users. Downloading the new version costs money (especially on a 4G network), and users get concerned about whether the new version is safe (whether it breaks existing behavior or corrupts existing data). Disadvantage : Ad industry is highly competitive, ad libraries are regularly updated in apps to embed new ad- serving models or address legal and nancial issues (for example, advertising company mergers). App developers must decide whether to integrate the updated ad libraries in their apps. Although an ad library usually doesn’t affect an app’s core functionality (and so could be safely ignored), ad library updates could significantly impact the app’s revenue. However, releasing a new version of an app primarily because of an updated ad library could be a hard sell to existing users. Downloading the new version costs money (especially on a 4G network), and users get concerned about whether the new version is safe (whether it breaks existing behavior or corrupts existing data).
- 3. The Master of IEEE Projects Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 3 IEEE Master 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : [email protected] The above picture represent the process for serving ads in mobile apps. Ad libraries have a low average ll rate, so developers often embed multiple ad libraries in their apps to maximize their chances of obtaining an ad to display
- 4. The Master of IEEE Projects Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 4 IEEE Master 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : [email protected] Proposed system: In Proposed System We compared how each app had been updated over time. In particular, we sought to determine whether a new version of an app had ad updates, non- ad (that is, the core of the app) updates, or both. To perform such an analysis for a large number of classes, we used software bertillonage, 17 with which we created a unique signature for each class of each app. Such signatures can be compared efficiently. Advantages: Enhance interaction capabilities between ads and app users, integrate new types of ads (for example, video ads), Fix memory management bugs, add better and more secure management of personal information, and fix bugs that prevented ads from displaying properly. Conclusion : These challenges call for research to improve the maintenance and quality assurance of ad- supported mobile apps. In addition, no studies (only informal discussions in Q&A forums or non- peer- reviewed articles) have estimated the
- 5. The Master of IEEE Projects Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 5 IEEE Master 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : [email protected] actual cost of the expenses we discussed in the section “Update Costs.” A large- scale developer survey is needed to provide a better understanding of the exact dollar values for these expenses. Hardware Specification : System : Pentium IV 2.4 GHz. Hard Disk : 40 GB. Floppy Drive : 44 Mb. Monitor : 15 VGA Colour. Mouse : Logitech Ram : 512 Mb. MOBILE : ANDROID Software Specification : Operating system : Windows 7. Coding Language : Java 1.7 Tool Kit : Android 2.3 ABOVE IDE : Android Studio
- 6. The Master of IEEE Projects Copyright © 2015 LeMeniz Infotech. All rights reserved Page number 6 IEEE Master 36, 100 Feet Road, Natesan Nagar, Near Indira Gandhi Statue, Pondicherry-605 005. Call: 0413-4205444, +91 9566355386, 99625 88976. Web : www.lemenizinfotech.com / www.ieeemaster.com Mail : [email protected] Reference : 1. “Gartner Says Mobile App Stores Will See Annual Downloads Reach 102 Billion in 2013,” Gartner, 19 Sept. 2013; www.gartner.com /newsroom/id/2592315. 2. D. Davidson and B. Livshits, “MoRe- Priv: Mobile OS Support for Application Personalization and Privacy,” 2012; http://research.microsoft.com /pubs/163596/MSR- TR.pdf. 3. W. Enck et al., “A Study of Android Application Security,” Proc. 20th USENIX Conf. Security (SEC 11), 2011, p. 21. 4. M.C. Grace et al., “Unsafe Exposure Analysis of Mobile In- App dvertisements,” Proc. 5th ACM Conf. Security and Privacy in Wireless and Mobile Networks (WISEC 12), 2012, pp. 101–112. 5. “Mobile App Advertising and Monetization Trends 2012–2017,” IDC and App Annie, 2014; http://go.appannie .com/app- annie- idc- mobile- app - advertising- and- monetization- trends - 2012- 2017.