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Anatomy and Physiology of a Tweet Chat - IHI Presentation December 2021
The document outlines a session on tweet chats aimed at improving health and care through social media engagement, featuring key presenters and a discussion on the structure and benefits of tweet chats. It highlights the success of previous #improve4patients tweet chats, which engaged thousands of participants and generated significant reach and insights for health improvement initiatives. Participants are encouraged to use informal networks and connections on Twitter to enhance participation in future tweet chats.
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Anatomy and Physiology of a Tweet Chat - IHI Presentation December 2021
- 2. Disclosure The presenters haveno relevant financial or relevant nonfinancial relationships to disclose.
- 3. Hugh McCaughey National Director forImprovement, England @HughMcCaughey Helen Bevan, Chief Transformation Officer, NHS Horizons, England @HelenBevanTweet Leigh Kendall, Programme Lead (Social Influence), NHS Horizons, England @LeighAKendall Our team for this session #IHIForum @HelenBevantweet @LeighAKendall @HughMcCaughey @HorizonsNHS
- 4. What we’re goingto do in the session • What’s a tweet chat – and why do them? • Why informal networks and connections matter • Overview of the #Improve4Patients tweet chats #IHIForum @HelenBevanTweet @LeighAKendall @HughMcCaughey @HorizonsNHS
- 5. NHS England andNHS Improvement The link will now be shared in the chat box, if you’re unable to click on the link please use the instructions below to access it. 1.Go to menti.com 2.Use the code 6264 6765 to access the poll 3. Alternatively, use the QR code below to access the poll
- 6. 1.Go to menti.com 2.Usethe code 6264 6765 to access the poll 3. Alternatively, use the QR code below to access the poll You are taking part in a session about tweet chats. How would you describe what a tweet chat is? If you are new to tweet chats, take a guess
- 7. 1.Go to menti.com 2.Usethe code 6264 6765 to access the poll 3. Alternatively, use the QR code below to access the poll What is your tweet chat confidence level?
- 8. What is atweet chat? • A specified time, usually an hour, when people come together to have a conversation on Twitter • You choose a topic and a hashtag that everyone can follow • You identify some key questions that will create a good discussion • You get someone to be the moderator who will post the questions and oversee the tweet chat • You encourage lots of people to take part and promote the tweet chat: use the 3% rule #IHIForum @HelenBevanTweet @LeighAKendall @HughMcCaughey @HorizonsNHS
- 9. What do wemean by ‘anatomy and physiology’ of a tweet chat? Anatomy: The structure of a tweet chat; how we set them up and the “mechanics” of how they work Physiology: the flow or “life blood” of a tweet chat; how we engage people and build the energy of the tweetchat
- 10. Don’t underestimate thepower and potential of Twitter With 400 million active users, Twitter is one of the world’s most popular social networks Twitter users are also super engaged—46% of them use the platform every day Many people in health and care use Twitter as their major source of information and connection Service users and patients trust social media; people living with long term conditions and with cancer are some of the most engaged and active audiences on Twitter Tweet chats can be one of the most effective ways to harness the power of social media for health and care improvement #IHIForum @HelenBevantweet @LeighAKendall @HughMcCaughey @HorizonsNHS
- 11. Nurses on theNursing and Midwifery Board at Nottingham University Hospital did a survey. They found that ‘Twitter enabled’ nurses were almost twice as likely to recall successes and information from organisational leaders than those who were not on Twitter. Source: Rebecca Barrett @RebeccaBNurse Don’t underestimate the power and potential of Twitter Our data shows that people in our workforce have ten times more connections than corporate social accounts: they are the voice and credibility of our organisations #IHIForum @HelenBevantweet @LeighAKendall @HughMcCaughey @HorizonsNHS
- 12. Use the 3%rule of Twitter influence to help get participants Source: research by Graham MacKenzie using NodeXL In health and healthcare globally, tweets by 3.3% of tweeters accounted for 85% of retweets #IHIForum @HelenBevantweet @LeighAKendall @HughMcCaughey @HorizonsNHS
- 13. The superconnectors becomeeven more important at times of ambiguity and uncertainty, such as a pandemic @davemorgan_NEAS @trishgreenhalgh @doctor_oxford If you can get people who are 3% “superconnectors” to support your tweet chat, you will reach a very big audience #IHIForum @HelenBevantweet @LeighAKendall @HughMcCaughey @HorizonsNHS
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- 15. Recent research byWarwick Business School showed that the level of social connections was the key factor in performance differences in NHS organisations in a large scale improvement initiative Source: Nicola Burgess, Warwick Business School, evaluation of the partnership between the NHS and Virginia Mason Institute #IHIForum @HelenBevantweet @LeighAKendall @HughMcCaughey @HorizonsNHS
- 16. #Improve4Patients tweet chats Threetweet chats to understand the improvement work going on across England. Hundreds of people working in improvement across health and care in England sent thousands of tweets to let Hugh know about the improvement work they were doing, and their ideas for the future. An effective tool to quickly get an overview of improvement across health and care in England, as well as make connections with the people working to make things happen. #IHIForum @HelenBevantweet @LeighAKendall @HughMcCaughey @HorizonsNHS
- 17. Aims of the#Improve4Patients tweet chats At least 500 people participating over the course of the three tweet chats A personal engagement rate for Hugh of at least 1.6% (which is ‘super-connector’ level) Hugh to gain 500 more followers on Twitter during the period of the tweet chats A reach of more than a million (reach is the number of unique accounts who saw content generated through the tweet chats) More than 100 ideas/suggestions harvested as a result of the tweet chats Outcomes of the #Improve4Patients tweet chats • There were 1,867 participants across the three tweet chats • Hugh achieved a 1.7% engagement rate – ‘super connector’ level! • Hugh gained 513 new Twitter followers (4738 to 5251) • 4.9 million reach across the three tweet chats • 3,768 tweets were sent during the three tweet chats. Well in excess of 100 ideas and suggestions were harvested, as well as hundreds of useful insights #IHIForum @HelenBevanTweet @LeighAKendall @HughMcCaughey @HorizonsNHS
- 18. More improvement tweetchats are happening!
- 19. Hashtag #IHIForum We are runninga LIVE tweetchat as part of our (virtual) session at the IHI National Forum, USA on Wednesday afternoon. Our aim is to get a whole army of improvers in health and care tweetchatting for the first time. We would love others to join in and support them. Just follow the hashtag #IHIForum
- 20. NHS England andNHS Improvement The link will now be shared in the chat box, if you’re unable to click on the link please use the instructions below to access it. 1.Go to menti.com 2.Use the code 6264 6765 to access the poll 3. Alternatively, use the QR code below to access the poll
- 21. 21 | 1.Go tomenti.com 2.Use the code 6264 6765 to access the poll 3. Alternatively, use the QR code below to access the poll As a result of this session, where are you now on the tweetchat confidence scale?
- 22. 1.Go to menti.com 2.Usethe code 6264 6765 to access the poll 3. Alternatively, use the QR code below to access the poll Do you see yourself running a tweetchat for improvement in the future?
- 23. This data fromNODEXL, shows how the tweet chats connected up people from different communities who don’t normally talk to each other We call this “breaking out from the echo chambers” #IHIForum @HelenBevantweet @LeighAKendall @HughMcCaughey @HorizonsNHS