Anatomy of a digital project seminar - 20th September, London
Download as PPTX, PDF•0 likes•305 views
The document discusses the principles and practices related to digital transformation, emphasizing the importance of understanding audience needs and crafting meaningful digital experiences. It outlines a framework for success that includes setting big goals, starting small, and acting quickly, while continuously innovating and adapting to changes. Additionally, it highlights the necessity of gathering customer insights and measuring success to ensure sustained growth and competitive advantage in the digital landscape.
Anatomy of a digital project seminar - 20th September, London
- 1. SHARING SUCCESS: THE ANATOMY OF A DIGITAL PROJECT Cory Hughes DIGITAL EXPERIENCE DIRECTOR Estyn Jones UX CONSULTANT
- 4. WHAT IS DIGITAL? IN-HOUSE: – Websites – Tablet&mobile – Socialprofiles – Blogs&articles EXTERNAL: – Contentsyndication – SEO&SEM – Socialmarketing – Onlinecampaigns PHYSICAL: – Digitalsignage – Digitalkiosk – Virtualguide – Virtualhost @precedentcomms #precsem
- 7. Evolving an organisation’s ways of working in order to continue delivering its mission in the face of changing technology, competition, audience need and behaviour. @precedentcomms #precsem
- 10. 26 YEARS +100 EXPERTS IN DESIGN, TECH, STRATEGY & UX 6 LOCATIONS PRECEDENT.COM @precedentcomms #precsem
- 11. DIGITAL STRATEGY WEBSITES, TABLET & MOBILE DIGITAL TRANSFORMATION PRECEDENT.COM @precedentcomms #precsem
- 13. Generation Z don’t want what came before them.1
- 14. 47% of all jobs will disappear over the next 20 years. 2
- 15. ‘Global’ is achievable and everyone’s a jetsetter. 3
- 16. We experience life through our devices. 4
- 17. We’re about to be blindsided by climate change. 5
- 18. Local, bespoke & personalised are the new Big Business. 6
- 19. WHEREDOISTART?: 3 STEPS TO SUCCESS @precedentcomms #precsem
- 20. THINK BIG START SMALL ACT QUICKLY MAKE THE MISSION MEANINGFUL FOR YOUR STAFF AND FOR YOUR CUSTOMERS
- 21. “To organise the world’s information and make it universally accessible.” @precedentcomms #precsem
- 23. “Transportation as reliable as running water, everywhere, for everyone @precedentcomms #precsem
- 25. “Help create a world where you can belong anywhere.” @precedentcomms #precsem
- 27. “To be the earth’s most customer- centric company.” @precedentcomms #precsem
- 32. “To organise the world’s information and make it universally accessible.” @precedentcomms #precsem
- 33. THINK BIG START SMALL ACT QUICKLY DESIGN ITERATIVELY TO VALIDATE THE CASE FOR WIDER DIGITAL TRANSFORMATION.
- 34. “To organise the world’s information and make it universally accessible.” @lindzeiy @precedentcomms #precsem
- 35. “A complex system that works is invariably found to have evolved from a simple system that worked. @precedentcomms #precsem
- 36. “The inverse proposition also appears to be true; a complex system designed from scratch never works and cannot be made to work. You have to start over, beginning with a simple system.” - John Gall, Systems Therorist
- 37. “… the inverse proposition also appears to be true; a complex system designed from scratch never works and cannot be made to work. You have to start over, beginning with a simple system.” - John Gall, Systems Therorist
- 38. THINK BIG START SMALL ACT QUICKLY IN-FLIGHT OPTIMSATION TO CREATE MOMENTUM THAT IS DRIVEN BY AWARENESS
- 40. “When the facts change, I change my mind. What do you do, sir? @precedentcomms #precsem - John Maynard Keynes
- 42. $1 BILLION IN 17 MINS
- 45. 8 Pillars of Innovation 1. Haveamissionthatmatters 2. Thinkbig,startsmall 3. Striveforcontinualinnovation,notinstantperfection 4. Lookforideaseverywhere 5. Shareeverything 6. Sparkwithimagination,fuelwithdata 7. Beaplatform 8. Neverfailtofail - Susan Wojcicki, CEO of Youtube @precedentcomms #precsem
- 46. START WHERE YOU ARE THE ANATOMY OF A DIGITALPROJECT:
- 49. THE ANATOMY OF A DIGITAL PROJECT @precedentcomms #precsem
- 50. GETTING DOWN TO BUSINESS UNDERSTAND YOUR AUDIENCE CRAFT THE EXPERIENCE MAKE IT A REALITY EVOLVE THE CONVERSATION @precedentcomms #precsem
- 51. GETTING DOWN TO BUSINESS @precedentcomms #precsem
- 52. GETTING DOWN TO BUSINESS o Getting underneath your organisation’s drivers and objectives o Identifying what is truly achievable o Acknowledging and understanding any existing constraints @precedentcomms #precsem
- 53. GETTING DOWN TO BUSINESS: TOOLS o Digital SWOT analysis o Expert reviews o Stakeholder maps and RACI matrices @precedentcomms #precsem
- 58. To define a digital vision for the University; to ensure that this is embedded in University strategy, and to help assess what people, systems and processes are necessary to deliver this vision. University of Aberdeen
- 60. GETTING DOWN TO BUSINESS o Develops a value-focussed business roadmap o Optimises investment with clear measures o Provides identification of competitive advantage @precedentcomms #precsem
- 62. UNDERSTAND YOUR AUDIENCE o Solves real problems and identifies low-hanging fruit o Discovers a user’s scenarios, emotional state and environment at key touchpoints with you o Removes reliance from outdated demographics e.g. ‘young people’ @precedentcomms #precsem
- 63. UNDERSTAND YOUR AUDIENCE: TOOLS o ‘3 dot’ audience prioritisation o Qual and quant research techniques: surveys, interviews, focus groups, contextual observations o Persona development (critical tasks and pain points) @precedentcomms #precsem
- 70. UNDERSTAND YOUR AUDIENCE o Quantifies opportunities to deliver competitive advantage o Provides real world examples for replication across the business @precedentcomms #precsem
- 72. CRAFT THE EXPERIENCE o Whole team approach – design, process and development o Validate quickly with users directly o Focuses on solving the right problem @precedentcomms #precsem
- 73. CRAFT THE EXPERIENCE: TOOLS o ‘Post-it note’ information architecture o Lo-fi, paper and browser prototyping o Refining and removing content o Visual design flow and mood-boarding @precedentcomms #precsem
- 78. CRAFT THE EXPERIENCE o Reduces the risk of errors in final design and development o Enables optimisation of customer experience without costly revisions o Allows wider input to verify concept at an early stage @precedentcomms #precsem
- 79. MAKE IT A REALITY @precedentcomms #precsem
- 80. MAKE IT A REALITY o Deciding what goes under the hood o Considering integration points o Investigating hosting platforms to boost performance @precedentcomms #precsem
- 88. EVOLVE THE CONVERSATION o Deepening your ability to measure and monitor success o Ensuring continuous improvement and senior buy-in o Developing a fail-fast mentality to all digital initiatives @precedentcomms #precsem
- 89. EVOLVE THE CONVERSATION: TOOLS o Customer feedback surveys o Continued program of user testing o Competitor analysis and benchmarking o Brand recognition and awareness surveys @precedentcomms #precsem
- 92. EVOLVE THE CONVERSATION o Sustainable growth of customer acquisition and retention o Deepened insight into customer needs, wants and the purchase lifecycle o Continued competitive advantage @precedentcomms #precsem
- 93. GETTING DOWN TO BUSINESS UNDERSTAND YOUR AUDIENCE CRAFT THE EXPERIENCE MAKE IT A REALITY EVOLVE THE CONVERSATION @precedentcomms #precsem
- 94. BUT WHAT DOES IT ALL MEAN? @precedentcomms #precsem
- 96. WHEREDOISTART?: 3 STEPS TO SUCCESS @precedentcomms #precsem
- 98. GETTING DOWN TO BUSINESS UNDERSTAND YOUR AUDIENCE CRAFT THE EXPERIENCE MAKE IT A REALITY EVOLVE THE CONVERSATION @precedentcomms #precsem
- 99. WANT TO LEARN MORE? UPCOMING EVENTS: o 18th October: Advanced Digital Transformation roundtable o 16th November: ‘Digital Anatomy’ seminar o 30th November: Hartsquare’s TechSmart conference 2016 @precedentcomms #precsem
- 100. EARLY BIRD PASSES BY 30/09 FURTHER 10% OFF EARLY BIRD RATE: PrecedentCustomerCode (1 ticket) PrecedentCustomer Code2 (2 tickets) TECHSMARTNFP.COM
- 102. QUESTIONS & THANK YOU. @precedentcomms #precsem