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- 3. Typography (font styleand size) The fonts used on the film poster of ‘Mirrors’ are a mix of san-serif and serif fonts. The title of the film is in a red serif font which makes the title stand out. The red signifies danger and blood which is conventional for a horror film poster. It is also the only different coloured text on the poster which draws the audience’s attention because it is the most important part of the poster. Also the use of the different type of text draws you to the title of the movie. It also makes it contrast and the second ‘R’ in mirrors is reflecting the first one makes the title stand out and makes the audience remember. The use of the san-serif font on the poster makes it contrast the title showing it is not as important as the title. The entire san-serif font is smaller than the title also shows it is not as important as the title. Image (shot type and mise-en-scene) There is only one image on the ‘Mirrors’ poster. The image is off girl screaming but due to the use of the low key lighting in the image, half of the picture can’t be seen but this has a very good effect on the poster. This allows the poster to create mystery and danger in the image which is conventional for the horror genre. Of what you can see on the image, you can see the girl’s eyes are really big and which connotes danger and that she is scared which is conventional for the genre. You can also see that she has blood dripping down her face from her eye which is a conventional prop for a horror film. Blood is always used in horror film to connote danger and with it dripping from the girl’s eye it creates that more danger. Colour The colours used on this poster as basic and there isn’t many of them on this film poster. Most of the text on the poster is white which connotes purity and innocence which is unconventional for this type of film poster. Black is the more conventional colour for this type of music poster and it is the stand out colour on this poster. The black on the poster represents danger and mystery which is a conventional theme for a horror film poster. Red is also used for the title of the film, this is used to make it stand out on the poster and also red indicates blood and danger which is conventional for a horror film genre. Overall the colours are used are very affective on this poster as it creates danger and mystery which is conventional for the horror film genre. Layout The route of the eye layout has been used in this film poster. It is used very affectively to place parts of the poster in certain position. It starts in the top left hand corner with the main image and a quote of what other films the director has directed. The primary optical area then has more of the main image which takes up a lot more of the poster. This is conventional as it gives the audience an insight into the film and it also shows the audience one of the characters in the film. It then has the actors of the film and the release date at the bottom of the poster which is conventional for a horror film poster so the audience know who is in the film and if it has famous actors then there is more chance of them wanting to go watch it. Conventions (of form and genre) This poster has used many aspects of conventional form as they have included an ordered layout. They haven’t used much information on the poster which is unconventional for a movie poster but the information they have used is relevant and correct. They have ensured the image and title are the main focus on the whole poster which is conventional. The way they have used the route of the eye is conventional to draw the audience’s attention and to make sure everything is set out well. They have also used typography to advertise the film because they have increased the font size of the title and the important information so it stands out to the audience.
- 4. Typography (font styleand size) The fonts used on this poster are completely san-serif font. There isn’t much text on the poster but the only texted on the poster is very important. The title of the film is the biggest size of font on the poster which is conventional for the horror film poster. It makes it stands out and attracts the audience’s attention. The fonts are either white or grey but all the important information is in white text which is conventional as it makes it stand out. The entire fonts on the poster are in block capital letters which is conventional as it makes it stand out. The slogan of the film and the information about the producers are in grey which is conventional as it is not as important as the title or the release date of the film. Image (shot type and mise-en-scene) There is only one image on ‘The Purge’ poster which is conventional for the horror film genre. The image is off the main antagonist in the film, low key lighting is used in the image to make the character looks scarier and to create the feeling of horror which is conventional for the horror film genre. You can also see that the antagonist in the image has a mask on which is a conventional horror film prop for the antagonist. In this case, the mask is used to protect his real identity which is conventional for a horror film and it is also used to create the sense of horror and mystery which is conventional for the genre. You can also see the expression that the antagonist is pulling is a cheeky smile which is intimidating which is conventional for a horror film because you think he is innocent before he becomes evil and this is conventional for the genre. Colour The colours used on this poster are very basic as there aren’t many of them. The low key lighting used makes it difficult to see the colours but is also makes the poster have a very good affect. The main colours are white and black which connote mystery and danger which is conventional for this genre of film poster. You can also see the colour of the mask which is a neutral skin colour which is conventional as it indicates he is just a normal human but really he isn’t. The use of the black and white creates a good and affective contrasts of colours which will attract the eye of the viewers and make them remember the poster so they will go and watch it. Layout The route of the eye layout has been used to set out the poster. This is a conventional use of layout due to the effect it creates. It makes everything very spaced and this is very affective way. The information about the producers and other films they produced is in the top left hand corner which is conventional to first thing you see and if they see they have produced famous films, you know that this film will also be popular. The main image is then in the middle of the poster showing of the antagonist which is conventional as he is the main feature on the poster so and will also be the main feature in the film. This also helps the audience have an insight into what the film will be about. You can also see the release date, slogan and title are all together with the title being in the biggest text which is conventional as it makes it stand out. Conventions (of form and genre) This poster has used many aspects of conventional form as they have included an ordered layout. All the information they have used is important and relevant to the film which is conventional but on the same hand they haven’t used much text which is conventional. They also made sure the title and the image are the main features of the poster and so they made them the biggest features on the poster which is conventional as it makes them stand out as they are very important. The colours are also very dark which is conventional for the genre of the music as black and white are colours associated with horror and mystery and that’s what the film is about. The conventional use of the route of the eye is very good as the poster is laid out very well which makes everything on the poster easy to see and read. The typography is also very affective as the title is in bigger font than all the other text showing it is the most important piece of text which is conventional for the horror film poster.
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- 6. Typography (font styleand size) The masthead of this issue of ‘Empire’ magazine uses a san-serif font which connotes the importance of the title of the magazine. It also draws in the attention of the audience as the title would be the first thing you see when they read the front cover. A san-serif font has been used for the cover lines, no serif fonts have been used on this film poster. This is because san-serif fonts fit all genres and film magazines don’t just fit one genre of film. The fonts are also clear to read because of this and this would allow the audience to be able to read. Image (shot type and mise-en-scene) There are a variety of images used for this film magazine cover. They have used a close up for the main image on the front of the magazine. This emphasises the theme of the magazine and the film that it is featuring. This image is about vampires and this is portrayed by the mise-en-scene used. They have also used smaller images in the corners which are also close ups. These are used to advertise the other characters in the film. All of these shot types are used conventional for a horror film magazine as the images are close up’s and makes it easy for audience to recognise who the characters are. The main image on the magazine allows for the audience to see the expressions of the main character and also allows the audience to see that he is a vampire, this can be portrayed because of the makeup he us clearly wearing. They have also emphasised the low key lighting which connotes the sense of danger and mystery about the character. Colour On this film poster, they have used a variety of colours to link all the different movie genres together. In this issue they have used the vampire theme and have used a lot of red, black and yellow. These colours connote danger, blood and mystery which are stereotypically associated with vampires. The colour on the image is very pale which is conventional for the theme as vampire’s skin is pale. The masthead and cover lines are linked together through the use of the red and white theme. They have used yellow which is a very affective colour as it stands out and also makes good contrasts with the white and red. Layout The layout of this magazine is very ordered and spaced out which is conventional and every affective. The use of the route of the eye layout allows for this ordered layout to be very affective and allows the audience to be able to find stuff. The masthead is the main feature of the magazine cover and it is at the start of the route of the eye and means that it would be the first thing you look at. The image also takes up a lot of space on the magazine but everything is placed around the image. This is conventional as the image is the main feature and the most important as it is what the magazine is about. The space around the image makes the image stand out more and the cover lines are placed around the main image and so is anything information or pictures. This is conventional as these are not as important as the main image and they are just fitted around the image to make it look affective and also not cluttered. Language They have use is very powerful language and is very short and snappy to attract the audiences eye. These sentences get to the point very quickly which is conventional ad this helps advertise the articles to the audience so they will buy the magazine. The name of the magazine is very powerful; ‘EMPIRE’ connotes power and dominance and could also mean it’s the best movie magazine out there. Conventions (of form and genre) There are many aspects that make this magazine conventional. The use of the route of the eye makes the layout very ordered and affective which is conventional for the top magazines. The wide range of fonts and colours used throughout the magazine is conventional as they contrast well and attract the audience’s eyes. The images used are conventional as the use of mise-en-scene and shot types means the images are easy to know what they are of and for example you can tell the image is off a vampire. They magazine used a variety of genres, they make this conventional due to the variety of fonts and colours that could be used.
- 7. Typography (font styleand size) The masthead of this magazine has used a san-serif font which connotes the importance of the masthead even though it is placed behind the main image it is still visual to the audience because of its large font. The cover lines have also used san-serif font and are also a larger font size. All the cover lines stand out to show the audience what articles are in the magazine. It also has used a font, which looks like dripping blood, which connotes horror and danger. They have used a variety of font styles and sizes to represent the different genres of film on the front cover. The bold text emphasises the importance of the articles to show the audience there is some important articles in the magazine. Image (shot type and mise-en-scene) There are not many images on the front cover of this magazine. The main image on the magazine is a long shot, which allows the setting and the costume to shown. You can also see the prop he has in his hand, which gives the audience an insight into what genre the film is. The long shot allows the costume to be seen. You can see he is wearing a suit, which connotes his importance, and also you can see the gun, which also supports this. You can also see the background of the image, which is taken in an unknown place, which gives the image a sense of mystery. Colour A variety of colours have been used on this front cover, this links into all the movie genres on the front cover. The main colour is blue, which makes the other colours stand out. The blue also connotes the main image to be mysterious. They have also used grey, which connotes mystery and contrasts well with the blue. The masthead and cover lines are using the same colours, which creates a good contrast and creates a constant house style on the front cover. The red is also used a lot which is a colour that stands out and makes the audiences attention drawn to the magazine. Layout The layout of the magazine has been ordered around the route of the eye. It is a very ordered layout, which allows everything to have its own space on the magazine. The route of the eye also allows for everything to be advertised well and to be seen by the audience. The main image is also right in the middle of the cover, which is conventional and shows what the main article is about. The masthead is also in the top left hand corner, which is conventional as it is the first thing you will read when you see the magazine. All the information around the magazine is not in a cluttered manner making it easy to read and see. Language The language used on the front cover will attract the audience’s eye. They have done this by using short snappy sentences and powerful words, which make you, want to read the article. This will help advertise the magazine and the articles, as it will make people buy the magazine to read the articles. Conventions The magazine cover advertises a variety of different genres and they have made it suitable due to the colours and typography used. The use of the route of the eye is conventional and makes the magazine look ordered and professional. They have also used a variety of colours and fonts, which make the magazines and article pop out of the page at the audience making them, want to buy it. They have used a variety of san-serif fonts, which is conventional and easy to read. They haven’t used many colours on the magazine which is conventional as it doesn’t make the magazine cover look overpowering. The images used are conventional, as they have used appropriate shots that are aligned in the centre of the page to make sure it is the most important part and article in the magazine.