Andy Smith, The Dragonfly Effect - Warm Gun conference
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This document discusses the concept of happiness and how to design for it. It begins by acknowledging common misconceptions about what brings happiness and how fleeting it can be. It then outlines four key principles for designing happiness: 1) design around a single focus goal that brings the thought of achievement, 2) design to grab attention through surprises, 3) design for stories that make people more engaged, and 4) design in a way that spreads happiness through emotional contagion. It provides the example of Coca-Cola's "Happiness Machine" that used these principles to connect youth around the world for minimal cost but high impact. The document advocates that small, well-designed acts can create big changes in promoting happiness
Andy Smith, The Dragonfly Effect - Warm Gun conference
- 1. Warm Guns, Dragonflies and Happiness Andy Smith | Vonavona Ventures | The Dragonfly Effect | @kabbenbock THE DRAGONFLY EFFECT
- 2. THE STORYLINE • Why am I so happy to be here? • Misconceptions of happiness • How to design for happiness? THE DRAGONFLY EFFECT
- 3. Why am I happy to be here? THE DRAGONFLY EFFECT
- 4. We think we know what happiness is, but we don’t THE DRAGONFLY EFFECT
- 5. And yet when we design for happiness, people can actually get happier. THE DRAGONFLY EFFECT
- 6. GOOD DESIGN DRIVES PERCEPTIONS OF QUALITY Source : Duarte 2010 THE DRAGONFLY EFFECT
- 7. Happiness leads people to think, feel and act in ways that promote resource building and creative thinking. Isen 1998; Elliot and Thrash, 2001 THE DRAGONFLY EFFECT
- 8. Misconceptions of Happiness THE DRAGONFLY EFFECT
- 9. MISCONCEPTIONS OF HAPPINESS 1. We don’t really know what makes us happy. But we think we do. Gilbert (2005) Lyubomirsky et al. (2005) THE DRAGONFLY EFFECT
- 10. MISCONCEPTIONS OF HAPPINESS 2. Once we “get happy,” expectation creep occurs. When we accomplish our mission, a fleeting sense of happiness rushes in and then drains away almost immediately. Gilbert (2005) Lyubomirsky et al. (2005) THE DRAGONFLY EFFECT
- 11. EXPECTATION CREEP THE DRAGONFLY EFFECT
- 12. How to Design for Happiness THE DRAGONFLY EFFECT
- 13. DESIGNING HAPPINESS Design a single focus goal Where the mere thought of achieving it bring you happiness Design to grab attention Create surprises for others Design for stories Stories make people step closer Design to spread happiness Emotions are contagious THE DRAGONFLY EFFECT
- 14. COKE HAPPINESS MACHINE CASE THE DRAGONFLY EFFECT
- 15. SINGLE GOAL Connect youth globally to Coke flagship via digital media DESIGN APPROACH 7 Prototypes; $50K each 6 failed 1 won Coke Happiness Machine THE DRAGONFLY EFFECT
- 16. THE RESULT SPEND: $50K REACH: 2 million in 2 weeks Global: 50% viewers outside US 70% blog posts non-English IMPACT: 95% positive comments THE DRAGONFLY EFFECT
- 18. DRAGONFLY SMALL ACTS CAN CREATE EFFECT BIG CHANGE THE DRAGONFLY EFFECT
- 19. Focus Grab Attention Enable Action Engage THE DRAGONFLY EFFECT
- 21. DESIGNING HAPPINESS Design a single focus goal Where the mere thought of achieving it bring you happiness Design to grab attention Create surprises for others Design for stories Stories make people step closer Design to spread happiness Emotions are contagious THE DRAGONFLY EFFECT
- 23. thank you AND SPECIAL THANKS TO Sameer and Vinay, Robert Chatwani, Purin Phanichphant, Joe Brown, Emily Ma, Barbara McCarthy, David Rogier, Jason Chua, Nicolae Halmaghi, Nick Myers, Renna Al-Yassini, Jayson McCauliff, Cassie Mogilner, Sep Kamvar, Anneke Jong, Mia Mabanta, Nancy Duarte, Oren and Justine Jacob, our TED dinnerites, my parents, Cooper, Devon, Tea Sloane, and Andy. GRAPHIC JAMES PAN DESIGN BY http://ja-m.es THE DRAGONFLY EFFECT