Anmol Dissertation PPT.pptx

INSTITUTE OF HOTEL MANAGEMENT
CATERING & NUTRITION , PUSA , NEW DELHI
IMPACT OF MARKETING IN
DEVELOPMENT OF TOURISM
PRESENTED BY :- ANMOL KAKKAR
NCHMCT ROLL N0. :- 2021117007
GUIDE NAME :- MRS. SUNITA CHAUDHARY

OBJECTIVES
1. Develop a better and proper insight of the topic.
2. To explore the impact of marketing among consumers in market.
3. To find out what marketing strategies are used.
4. To find out problems being encountered in running of tourism business.
5. To ascertain the position of tourist industry in economic development
of the locale.
6. To identify the role of marketing in tourism sector.

REVIEW OF LITERATURE
• “ The Development of Marketing in Tourism Industry.” Annals of Spiru Haret University. Economic
Series, by SOFRONOV, B. (2019).
States in his paper Marketing strategies depend largely on budget. Marketing means a lot of money spent on a
relative percentage of buyers of the tourist product. The complexity of the tourism industry, the specific nature of the
tourism business’s activity bound to take into account all other tourism-related activities, leads to the need for an
appropriate marketing approach. Regardless of the level at which marketing principles apply, the interests involved
in tourism activity must be achieved in the spirit of increased responsibility towards society and the environment.
• Pawan Kumar1 & Dinesh Kumar2 Faculty, Dept. of Hotel Management, BPSMV, Khanpur Kalan their
IMPACT OF MARKETING ON DEVELOPMENT OF TOURISM SECTOR [ [APRIL – JUNE 2018]:-
This study identifies the role of marketing in tourism sector, the strategies to develop the Indian tourism and finds
out the impact of tourism in India. country. After the integration of the economies there is need to put more efforts
for the development of tourism sector for this country need more marketing efforts to create attention of the world
to look our rich cultural heritage. Marketing strategies with timely and quick response is preferred by the marketers
which has led to evolution of advertising and e media makes marketing tools very effective and customer for the
long time period.

• “The role of marketing in the development of tourism in Nigeria using Nike lake Resort Enugu as a case
study”
This study was carried out to show how Nike lake resort provides satisfaction to customers through sales promotion
as the role of marketing in the development of tourism. KRIPPERDORT defined marketing in tourism as the
systematic and co-ordinate execution of business which by tourist undertaking to achieve optimal satisfaction of
the need of identifiable consumer groups and in doing so to achieve appropriate profit for themselves. This study
covers a general survey of tourism industries as a catalyst for economic growth in Nigeria. it x-rays the contents of
tourism (the components of tourism industries.) it covers the factors that have enhanced or hindered the role of
marketing in the development of tourism industries to grow and analysis how they have managed such issues in the
past
• The impact of tourism marketing in enhancing competitive capabilities by Zana Majed Sadq Faculty of
Humanities and Social Science, Koya University, Koya KOY45, Kurdistan Region
This study aimed to examine the impact of tourism marketing in enhancing the competitive capabilities of the
tourism sector in the Iraqi Kurdistan Region through the perspectives of (370) tourists' fourth class hotels in the city
of Erbil.. The results indicate that the procedures and processes are important factors that lead to customer
satisfaction. Moreover, tourism marketing is a scientific and coordinated implementation of business policy by
tourism projects for the purpose of fulfilling the needs of a group of specific consumers and to achieve
an appropriate return. Tourism marketing includes all the efforts and activities of the organization.

METHODOLOGY
• RESEARCH DESIGN
The research work carried out is descriptive & exploratory in nature.
• STUDY LOCALE
New Delhi
• SAMPLING DESIGN
Non-probability sampling method was used for the research method. Under Non Probability
sampling methods, specifically convenience sampling method was used for data collection.
The survey was done for 85 respondents and 47 professionals working in the tourism
industry

 TOOLAND TECHNIQUE
Survey method was conducted by structured questionnaires and the questions asked are closed
ended. The data is analysed with the help of Google Charts & Forms and based on that the
conclusion is drawn. It is based on random sampling technique.
 ADMINISTRATION OF TOOLS
Data Collection – The data was collected through structured questionnaires and
the questionnaire consisted of mostly close ended questions with checkboxes and multiple-
choice grid. The questionnaire was sent to the respondents via WhatsApp, Instagram and
Gmail. Information was from reliable and genuine sources. Link of a questionnaire via Google
form (Appendix 1) was distributed through the social media. 85 general questionnaires that
were sent to public and 47 to tourism professionals were completed with information required.
The response rate was agreeable.
 DATAANALYSIS AND STATISTICALANALYSIS DATA:
Data Analysis was done with respect to “years of experience in relevant industry” (0-5
years, 5-10 years, 10-20 years, 20+ years of experience)
Data generated through questionnaire was analysed through graphical form, pie charts,
bar graphs, along with tabular analysis of the sample.

RESULTS AND DISCUSSION
• The results are shown accordingly to the objectives and are of the two
questionnaires :-
1. Consumer ( general public )
2. Employee

OBJECTIVE :- To explore the impact of marketing among consumers in market.

OBJECTIVE :- To find out what marketing strategies can be used.

OBJECTIVE :- To ascertain the position of tourist industry in
economic development of the locale.

OBJECTIVE :- To identify the role of marketing in tourism sector.

CONCLUSION
The study is done in consideration with both tourists and employees working in the tourism industry
concludes that there is a huge impact of marketing in the development of tourism. It clearly shows that people
visiting to Delhi makes their decision of travelling keeping certain things in mind which can be accomplished
by the marketing professionals working in this industry and the employees works together to achieve tourists
satisfaction. Some innovative marketing techniques have also been discussed by the employees which
can help grow their business and also help in economic development of locale.
Tourism in India should be developed in such a way that it accommodates and entertains visitors in a way that
minimize the chances of environment destruction and sustains & supports the native cultures in the locations
it is operating in.
The competition in tourism sector at both national and international level growing as more and more
destinations seek to attract tourists and more companies and organizations become involved in the highly
skilled business of destination planning, transportation, accommodation and catering for the tourists

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