Anne Gherini - Going Mobile: Adjust Your Marketing Strategy to Fit in a Mobile-First World
- 1. Going Mobile @AnnieG How to adjust your marketing strategy in a mobile-first world
- 2. Bio
- 3. What is Does it Mean to Go Mobile?
- 4. Use the power of the device and data to provide the best user experience It’s Not About A Screen
- 6. Mobile Media Stats • 60% of time in mobile web + app • 88% of mobile usage is in app • Mobile users download 3 apps a month • 42% of time in #1 app
- 7. Top Apps Take All *ComScore
- 9. A Need For Speed 85% expect pages to load as fast as desktop
- 13. If You Build It…
- 15. Death of the Banner Ad • In a mobile world, display ads just don’t work – 50% of mobile ad clicks are accidental* * Via HubSpot @AnnieG
- 17. Native Dominance Native Ads Were Viewed 53% More Than Banner Ads
- 19. Email is NOT Dead
- 20. Let’s Chat • Chat apps have surpassed social • Over 1B messages sent with businesses • Over 60% prefer chat over phone or email *Facebook IQ Millennials Gen X Boomer 62% 62.75% 63.5% 64.25% 65%
- 21. Micro-Moments
- 22. 60% of Searches are on Mobile Hitwise
- 23. Google’s Mobile First Search
- 24. Location Intelligence Location intelligence is the bridge we need to connect the online and off-line world @AnnieG
- 27. Talk to Me • Customers will give data for a better experience • 78% will only engage with personalized offers • 75% are more likely to buy when past purchases are referenced *Marketo
- 28. Use Only What You Can Protect
- 30. Where We Can Improve *Smart Insights
- 31. Take Aways • Maximize the power of the device • Expectations for mobile experience are rising • Create mobile-first content • Always plan for distribution • Optimize for micro-moments • Prioritize privacy
- 32. THANK YOU! @ANNIEG ARTICLES: INC: WHY ZUCKERBERG WAS WRONG ABOUT EMAIL INC: HOW TO USE ARTIFICIAL INTELLIGENCE IN BUSINESS TODAY INC: WHY GEN Z WILL WALK A DIFFERENT PATH THAN MILLENNIALS INC: YOUR DATA IS CAUSING A $3 TRILLION PROBLEM INC: THE BIG MISTAKE WE ARE MAKING WHEN WE GO DIGITAL HUFFINGTON POST: WHY CONTENT NEED AN ALLY HUFFINGTON POST: 3 MILLENNIAL MYTHS HUFFINGTON POST: WHY EMAIL DIDN’T DIE HUFFINGTON POST: BANNER DIES, CONTENT THRIVES BRAND QUARTERLY: DEATH OF THE BANNER AD