Anz cloud thought leadership 16 mar
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Trend Micro held a series of events in Q1 2011 to promote cloud security, including an executive security conference, market research survey, and live streaming of conference speakers. The conference had 80 attendees and included keynotes on securing the cloud. A follow-up thank you page and ongoing editorial content on ZDNET promoted Trend Micro's leadership on cloud security issues.
Anz cloud thought leadership 16 mar
- 1. “Securing Your Journey to the Cloud” Thought Leadership Q1 2011 ANZ Marketing Team Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 1
- 2. 2010 A/NZ Focus – Linking Events setting scene for Cloud Security Positioning ANZ VSS Series & US VM World Joint Channel Enablement of Channels PR Product Releases ANZ VForum Bylined Articles on Cloud Security Issues Gartner IT Brief Harish Agastya Case Studies visiting TM Execs Informal round table Media briefings Cloud Security Exec Briefing Steve Quane visiting TM Execs Formal Luncheon, Media Roundtable Go to View > Header and Footer... and change to Copyright 2011 Trend Micro Inc. 2 slideshow title
- 3. 2011 Q1 End User Engagement Flow Lead Generation Campaign LEADS Market Research Topic in Conference Executive Conference Press Engagement Presentations on demand Live Streaming /On Demand Viewing End of March Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 3
- 4. Market Research Project • The key objective for the research survey is to better understand the requirements of the market Trend Micro wants to penetrate with an in-depth survey that drills down into pain points/issues, objectives and technology solutions being considered by our key market – The Research began as an independent Email Survey with an incentive to drive response i.e. http://www.cnetdirectintl.com/au/2010/trend_ micro/security_survey/register.htm? – We can then build PR activity around the findings, giving us an expert voice in announcing survey results by way of press release. – Survey results are then developed into an analyst report/white paper. – white paper used to send to selected audience in Trend Micro database, and lead generation campaign run by CNET Direct – white paper shared with channel partners. • The benefit of the above strategy is, it delivers multi-platform visibility presenting Trend Micro on numerous levels as security solutions thought leader within our key market. Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 4
- 5. Exec Security Conference • This event will offer a unique format for leading security specialists and business leaders to exchange ideas, gain valuable knowledge, and share their real-world risk management experiences. • Attendees will hear from industry experts and learn how others are using the latest technologies to thwart multi-pronged attacks, achieve compliance, and reduce risk. Learn how your organization can balance the business need to embrace Web 2.0, virtualization, cloud computing, and personal and mobile devices while protecting your critical assets and sensitive data. • Featuring keynote presentation from Eva Chen, Global CEO of Trend Micro and Chris Morris Cloud Computing Research APAC Director from IDC, attendees will gain insights into the state of global security, explore the latest technology trends and learn strategies for protecting data assets and reducing risk, plus an update on security in the cloud and virtualised environments, network and content security and the game changing Threat Intelligence. Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 5
- 6. Executive Security Conference • Trend Micro Enterprise Security Conference • Event Date 22nd February 2011 • Audience attendees: Trend Micro Enterprise customers/prospects – CSO, IT Directors and Managers, Privacy Officers, Risk and Compliance Departments, IT Network and System Departments • Keynote Presentation from Eva Chen CEO, APAC Research Director Cloud Computing Chris Morris from IDC and Graeme Phillipson Connections Research • Theme: Securing the Cloud • Event will include sit-down lunch and Afternoon Networking Opportunity • The event will be held at the Sun Room, IVY Complex in Sydney • The event starts at 12.00pm and we will be ready to go LIVE by 12.30pm • The event runs for 4 hours, there will be an MC, 5 speakers and an Expert Panel & Q&A at the end. • For Speaker BIOs and more information EVENT MICRO-SITE & REGISTATION: http://www.onlinerego.com/TrendMicro/2011/customer/microsite/ Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 6
- 7. Security Conference • Trend Micro Security Conference | 22 February, 2011 • Target audience: 80 attendees consisting of Trend Micro Enterprise customers and prospects • Keynote Presentation from Eva Chen CEO, Research Director Cloud Computing Chris Morris from IDC. • Event will include lunch and Afternoon Networking Opportunity • The event will be held at the Sun Room, IVY Complex in Sydney from 12.00-5.30pm • Event Invitation: http://www.onlinerego.com/TrendMicro/2011/custom er/edm/esc_2011_invite.html • Event Website & Registration: http://www.onlinerego.com/TrendMicro/2011/custom er/microsite/ Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 7
- 8. Webcast Inviter • ZDNET Trend Micro LIVE Stream of Cloud Security Event • Online Event Details: http://www.zdnet.com.au/cloud- security-conference-watch-339309141.htm • Copy of ad: http://www.zdnet.com.au/manual/ads/paid/tr end_micro/trend-micro-mpu.swf • Pre-Event awareness: The Trend Micro Conference was the top story on the Tech Lines page today http://www.zdnet.com.au/topic/techlines/ Goal is to host the largest Virtual Cloud Security Event in ANZ with an interactive audience participation • During the conference, we will also be displaying a Twitter feed of comments containing the hashtag #tmcloudsec. • The Keyword targeting will come into effect as of 22nd Feb to direct people to the On Demand Webcasts. • We will also have a post event campaign in effective Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 8
- 9. Thank you /Fulfilment http://www.onlinerego.com/TrendMicro/2011/ customer/followup/ http://ishare.trendmicro.com/globalmar keting/APACMarketing/Campaign%20M kt/Forms/AllItems.aspx?RootFolder=%2 fglobalmarketing%2fAPACMarketing%2 fCampaign%20Mkt%2fANZ%20CLOUD %20COMPUTING%20SECURTY%20SU MMITS%20Feb%202011&FolderCTID=& View=%7b0B615E04%2d00EE%2d4E7F %2d945F%2d26F9B74E7D06%7d Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 9
- 10. ZDNET Live Streaming of Conference Speakers Comprehensive Content – White papers, Trend Micro Facebook and Tritter Streaming http://www.zdnet.com.au/cloud-security-conference- watch-339309141.htm Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 10
- 11. Ongoing ZDNET On Demand, Editorial and Spin Offs http://www.zdnet.com.au/security-q-a- trend-micro-boss-eva-chen- 339310322.htm http://www.zdnet. com.au/cloud- security- conference- watch- 339309141.htm Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 11
- 12. Executive Dinner • Rego page: • http://www.onlinerego.com/TrendMicr o/2011/tetsuyas/ • Download Excel of signups: • http://www.onlinerego.com/TrendMicr o/2011/tetsuyas/assets/db/download. php?pass=trend2011 • Thank you page (the same content is in the thank you email) • http://www.onlinerego.com/TrendMicr o/2011/tetsuyas/?r=thankyou • EDM: • http://www.onlinerego.com/TrendMicr o/2011/tetsuyas/edm/ Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 12
- 13. CNET Market Research CTA Campaign Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 13
- 14. 2011 Q1 AO Channel Engagement Flow Channel Enablement Market Research LEADS On-demand Content Affinity Summit Affinity Summit SB Security Roadshow Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 14
- 15. Affinity Partner Summit Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 15
- 16. ANZ Affinity Summit 2011 • Partner Conference Objectives & Details: • 5 key partner objectives: 1. To inform partners of the Trend Micro Strategy and Direction 2. How Trend Micro is making partners profitable in 2011 and beyond 3. Share the process on how Trend Micro is making it easier to partner with 4. Demonstrate the latest innovation and how they address customers business issues/ drivers 5. Provide an interactive Workshop sessions – gaining reseller feedback. • Target audience: 90 attendees consisting of; 45 Enterprise value channel partners (AffinityONE & PLUS) + 20 Small Business (AffinityPLUS) partners + 10 Disti’s + 15 TM/Presenters • Keynote Presentation from Eva Chen CEO around the topic of ‘Security that Fits’. Agenda preview is attached. • Afternoon Networking Opportunity –Racing 8 Yachts on Sydney Harbour – what a great opportunity for Trend Micro to bond with our resellers. • Dinner Networking Opportunity – held at Aqua restaurant near Luna Park – stunning view looking over Sydney Harbour Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 16
- 17. Affinity Partner Summit Agenda Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 17
- 18. Post Event http://onlinerego.com/trendmicro/2011/ affinitysummit/partner/microsite/follow up/ Copyright 2011 Trend Micro Inc. 18 Classification 3/17/2011
- 19. Affinity Summit for Small Business • Objective – Share SB segment plans and SB product roadmap – Focus Group lunch for reseller feedback Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 19
- 20. Security Roadshow for Channels Melbourne Brisbane Sydney Adelaide Perth Date Tues, 5th of Thurs, 7th of Fri, 8th of Tues, 12th of Thurs, 14th April 2011 April 2011 April 2011 April 2011 of April 2011 Venue The Sebel & The Sebel & L’aqua InterContinen Duxton Perth Citigate Citigate King Cockle Bay tal Adelaide Albert Park George Wharf Square Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 20
- 21. Post Conference Adverts • Insert for following publications – ARN Cloud Computing Supplement – Vmware Partner Exchange Catalogue – AUSCert Conference Event Catalogue – Security Computing Supplement Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 21
- 22. Press Examples Classification 3/17/2011 Copyright 2011 Trend Micro Inc. 22