Changing the Face of Transport via APIs. Talk at APIDays Paris 2014
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The document discusses how APIs can help transform the transportation industry by enabling the creation of platforms. APIs allow for asymmetric business models where multiple markets can be served. Five key API use cases are described like enabling mobile apps, growing ecosystems, increasing reach, powering new business models, and driving innovation. APIs and the platform model they enable have the potential to help address challenges in transportation around socioeconomics, infrastructure, and the environment.
![3. Increasing reach
From service to platform
Opening up an API […] embeds them in a wider range of
apps […] and increases their sales potential because they
have more channels. (Gartner)
Src: http://bostinno.streetwise.co/2014/08/20/uber-api-open-uber-api-launch-partners-include-starbucks-
10 @ManfredBo
united-airlines/](https://image.slidesharecdn.com/apidaysparis14-transport-api-web-141203055539-conversion-gate01/85/Changing-the-Face-of-Transport-via-APIs-Talk-at-APIDays-Paris-2014-10-320.jpg)
![…A "platform" is a system that can be […] customized
by outside developers -- users -- and in that way,
adapted to countless needs and niches that the
platform's original developers could not have
possibly contemplated.
Src: http://www.valuewalk.com/](https://image.slidesharecdn.com/apidaysparis14-transport-api-web-141203055539-conversion-gate01/85/Changing-the-Face-of-Transport-via-APIs-Talk-at-APIDays-Paris-2014-15-320.jpg)
Changing the Face of Transport via APIs. Talk at APIDays Paris 2014
- 1. Dubai Smart Gates Dubai Airport introduces Smart Gates 1 @ManfredBo Src: Flickr
- 2. @ManfredBo Changing the Face of Transport via APIs Manfred Bortenschlager I work for 3scale.net API Management @3scale APIdays Paris, December 3, 2014
- 3. Outline 1. Opportunities and Challenges in Transport 3 @ManfredBo 2. Five API Use Cases 3. API Economics 4. Wrap-up and take-aways
- 4. International travel contributed $6.9tr to global GDP Transport industry accounts for 4.5% of total employment International trade growth forecast 8% Growing hyperconnectivity: people, places, machines Smart navigation systems reduce travel time by 18% 4 @ManfredBo Src: WEF, EC, Flickr
- 5. Traffic congestion effects reduce GDP by $200bn in EU and US Transport accounts for ¼ of EU’s emissions 71% of EU car drivers criticize convenience of PT Saturation of EU skies, freight traffic to grow 125% Growth rates energy ? 5 @ManfredBo Src: WEF, EC, Flickr
- 6. The solution to all this ? Application Programming Interfaces …because APIs are interfaces that allow systems to work – frictionless. 6 @ManfredBo
- 7. Five API use cases 1. Enabling mobile channels 2. Growing ecosystem 7 @ManfredBo 3. Increasing reach 4. Powering business models 5. Driving innovation www.3scale.net
- 8. 1. Enabling mobile channels Open data for multi-modal travel throughout UK Open data for Smart Cities 8 @ManfredBo Including transport data Adopted by many mobile apps
- 9. 2. Growing ecosystems 9 @ManfredBo Carma Easily find matches for carpooling Exposes same functionality via API
- 10. 3. Increasing reach From service to platform Opening up an API […] embeds them in a wider range of apps […] and increases their sales potential because they have more channels. (Gartner) Src: http://bostinno.streetwise.co/2014/08/20/uber-api-open-uber-api-launch-partners-include-starbucks- 10 @ManfredBo united-airlines/
- 11. 4. Powering business models Aggregation of various transport-related 11 @ManfredBo data feeds Freemium price plan for API access
- 12. 5. Driving innovation Free access to data from multitude of sources: Lines, times, fares, points of interests, bikes, traffic jams, speed cameras, electric car charge points… Encourage mashups and innovation 12 @ManfredBo
- 13. But what really is the power of APIs ? 13 @ManfredBo
- 14. APIs enable the creation of platforms. 14 @ManfredBo
- 15. …A "platform" is a system that can be […] customized by outside developers -- users -- and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated. Src: http://www.valuewalk.com/
- 16. APIs enable the creation of platforms. Platforms enable 2-sided business models. (aka Asymmetric Business Models) 16 @ManfredBo
- 17. Asymmetric Business Models 17 @ManfredBo Side 1 Type “Home” market Primary Side 2 Type “Victimized” market Secondary Drives the primary
- 18. Platform economics 18 @ManfredBo Price Q1 P1 P1 Q1 Price Quantity Home Market Victimized Market Platform Src: wikipedia
- 19. Platform economics 19 @ManfredBo Price Q2 P2 Q2 P2 Price Quantity Home Market Victimized Market Platform P1 P2 (free)
- 20. Platform economics: examples 20 @ManfredBo Price Q2 P2 Q2 P2 Price Quantity Home Market Victimized Market Platform
- 21. APIs enable the creation of platforms. …can serve n home and victimized markets ! A Platform… …adapted to countless needs and niches… 21 @ManfredBo
- 22. Platform and the five API use cases 1. Enabling mobile channels 2. Growing ecosystem 22 @ManfredBo 3. Increasing reach 4. Powering business models 5. Driving innovation
- 23. Nearly 4/5 of the CEOs identified technological advances such as the digital economy, … 23 @ManfredBo
- 24. Take-aways There are tremendous opportunities in transport. Several socio-economic, structural and technical challenges need to be overcome. APIs (will) play an essential role. Five API use cases can be identified. All relate to platform economics. 24 @ManfredBo
- 25. The next miracle to come from transportation 25 @ManfredBo
- 26. @ManfredBo Changing the Face of Transport via APIs Q&A Manfred Bortenschlager [email protected] I work at 3scale.net API Management @3scale