APIs as Agent of Change
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The document discusses the importance of APIs in creating open platform ecosystems that enhance customer experiences and drive business opportunities. It outlines four key strategies for leveraging APIs: developing a comprehensive API vision, treating APIs as products, breaking down organizational silos, and fostering community engagement. The focus is on API-driven innovations that can lead to significant revenue growth and efficiency improvements for businesses.
APIs as Agent of Change
- 4. Open Vision The 4 super powers of APIs Super Experience Superstar Break Walls
- 5. #1 API strategy vision of your open platform
- 6. Ecosystem Platform vision: BMW ConnectedDrive Member ConnectedDrive Marketplace Experience Data Exchange Distributors Integrated Partners Community Providers
- 7. Ecosystem Audience Service Distributors Member Referral Open Platform Integrated Partners Aggregation Community Providers Audience Resell Subscription Or License Marketplace Experience Data Exchange Visualize your open platform
- 8. #2 API = Product Super Experience
- 9. What product managers want to create 9 Custom experiences for moments in life
- 10. Compose journeys with API bricks 10 APIs with their own lifecycle If you want to buy solar panels for your energy consumption, you can get a specialized loan and, via API, that loan amount is attached to your mortgage so we can reduce the interest on the loan overall. That is a pure business opportunity for the banks that is becoming possible with APIs. — Baard Slaattelid, Sparebank1 EVP/Director of Banking as a Service
- 12. Product and marketing mix 12 EJ McCarthy “Basic Marketing: A Managerial Approach” Product Place Price Promotion
- 16. What we need to focus on 16 Build experiences
- 17. APIs to compose customer journeys 17
- 18. What IT seems to offer 18 A monolith
- 19. Unlock value from existing assets 19 Turning legacy into internal APIs
- 20. 20 Embrace API natives Microservices and streams Modern DB buster: streams
- 21. Drive efficiency 21 Turning your IT as reusable differentiated building blocks
- 23. API platform team ecosystem 23 API Platform Team Sharing, distributed and embedded …API Product Team LOB 1 API Product Team LOB 2 API Product Team New LOB API Product Team LOB N
- 25. Outreach Partner Ecosystem Product Experience Internal Alignment 25 Platform adoption Drive consumption with internal com, partner community, amazing UX, and external communication A/B
- 26. Open Vision The 4 super powers of APIs Super Experience Superstar Break Walls
- 27. © 2020 Axway | axway.com