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Apollo hospitals
Apollo Hospitals was founded in Chennai, India by Dr. Prathap C. Reddy and has since expanded to become one of the largest healthcare networks in Asia. It operates over 50 hospitals across India and several other countries, providing a wide range of specialty and primary care services. Apollo Hospitals is a leader in telemedicine and has established over 200 standalone pharmacies across India to complement its hospital services. The company utilizes franchising, cloud services, medical tourism and strategic partnerships to continue growing its brand and access to healthcare.
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Apollo hospitals
- 1. T R EN D S I N M AR K E T I N G S T R AT E G I E S APOLLO HOSPITALS
- 2. THE START UPJOURNEY • The Chennai-based company founded by Dr Prathap C. Reddy has locations in every major Indian city and branches in Kuwait, Qatar, Nigeria, Ghana, Bangladesh and Sri Lanka. • Today, the group manages over 40 hospitals and several healthcare management colleges, pharmacies and diagnostic clinics.
- 3. FAMILY RUN BUSINESS Reddypracticed medicine in the United States for 15 years before moving back to his native city, Chennai (formerly known as Madras) on the scorching Coromandel Coast of India. Three of his daughters also serve on the board of the company which is listed on the Bombay Stock Exchange.
- 4. JCI CERTIFICATION • Fourof its hospitals, Delhi, Chennai, Hyderabad and Ludhiana are accredited by Joint Commission International(JCI), an accreditation body based in Chicago. In 2006, the Apollo Hospital, Hyderabad, has added another feather it its cap. In 2006, the hospital received JCI’s Disease- or Condition-Specific Care(DCSC) Certification for its acute stroke treatment. This was the first hospital outside the United States to be honored with this certification.
- 5. PHARMACY SERVICES • Oncethe Apollo brand became associated with trust and reliability, the company branched out by extending its pharmacies outside of its hospitals. Today over 200 stand alone Apollo pharmacies are established across India.
- 6. TELEMEDICINE Today with 71centers, it is the largest telemedicine center in India. The Apollo Group has signed an alliance with Reliance Info the country's largest private telecom operator. 240 internet café’s owned by Reliance under the name “Web World” in 140 cities located all across India will be leveraged by Apollo Hospital to offer world-class healthcare.
- 7. TELEMEDICINE To avail theteleconferencing services offered by the Apollo group, an individual will spend about $10 for a second opinion without video-conference and $20 with a video conference. An all inclusive consultation will cost $50. This figure includes digitization and uploading of medical records from the webworld to the telemedicine system of the hospital and charges for video-conferencing and consultation with the Doctor
- 8. BPO SERVICES • ApolloHealth Street provides BPO and IT services by operating out of three countries, USA, UK and three centers in India (Hyderabad, New Delhi, and Chennai). Certified professionals of the group apply their expertise with an aim to steer the performance and productivity of the clients in billing, transcription and other services.
- 9. FRANCHISEE CARE • Foran investment of under $500,000 an entrepreneur(not necessarily a physician) can obtain a seven year primary care franchise with the Apollo name. A location is typically just 3,500 to 4,500 square feet and includes a small pharmacy. Typical franchisees pay 4-6 percent of gross revenues to Apollo.
- 10. MEDICAL TOURISM A smallnumber of Apollo’s patients come from overseas, typically from the Middle East, Africa, South Asia and a trickle of Indian expatriates visiting home.
- 11. CLOUD COMPUTING • ApolloPrism, the cloud-based online Personal Health Record (PHR) service, helps users to receive and organize their health information, track and monitor health and store their data securely. , Apollo Hospitals are building an incredible awareness campaign through their social media network .
- 12. BRAND BUILDING • TheApollo group was falling short of sufficient • brand communication. The result was that not many knew what the Apollo brand actually stands for. There was no marked rise in admissions and appointments even after the organization built 42 new websites. So it thought of meeting VIZIOHUB
- 13. PROMOTIONAL ACTIVITIES • Apollowanted everyone concerned to know that here’s a group that covers every health need just-in-time and in the most professional manner. The vendor developed an interactive brand strategy including search engine optimization to bring prospects to the Apollo hospitals, creating a mother website in which the numerous independent hospital websites would be included, creating a provision for users to interact online with the group’s renowned specialists. The process results in 70 inquiries per day, of which 80 percent were international.
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- 15. Product: Best forheart problems and Knee and Hip replacement surgeries besides other major ailments. • The specialties include– Heart, Orthopedics, Spine, Cancer Care, Gastroenterology, Neurosciences, Nephrology & Urology Critical Care. PRICE The hospital is priced premium and it can afford to do the same because of its positioning and its assurance as well as the reliability on the brand of Apollo hospitals. It can be Cost based pricing Competition based pricing Demand based pricing
- 16. • Place -Apollo • Apollo Hospitals has around 8500 beds across 53 hospitals in India and overseas. • It is located in 15 different places across India. • Promotions QUALITY OF TREATMENT WORD OF MOUTH MEDICAL CAMP MEDICAL TOURISM UsingYoutube • The Community Initiatives: SACH- Save a Childs Heart • CURE – Extends preventive as well as rehabilitative cancer treatment to the economically backward. • SAHI – Society to Aid the Hearing Impaired • DISHA – Distance Health care Advancement
- 17. • People Currentlyengages more than 19,000 doctors, nurses, paramedics, clinical staff and management professionals . Along with this Apollo Hospitals has several courses along with research facilities to facilitate innovation . • Physical EvidenceApollo Hospitals conducts a rigorous site survey process as well to take care of various parameters in all their hospitals. Apollo Pharmacy operates round the clock catering to all your medicine needs. • Café Apollo. • Apollo Food Plaza. • Fast Food Café . • The Gift Shop• Branch of the Oriental Bank of Commerce • The ICICI ATM counter How Hospitals are
- 18. • Process •The largest achievement of the Apollo Group has been to take quality health care to across the length and breadth of India. This operation in itself involves very established procedures and documentation. Apollo hospitals is NABH, NABL accredited and also has ISO 9002 award.