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App Annie Decode Paris 2017
This document discusses how apps are transforming industries and daily life. It notes that the average user has over 30 apps installed and spends over 2 hours per day in apps. Various industries like gaming, retail, travel and entertainment are increasingly being shaped by apps and app usage. The app economy is growing rapidly, with mobile users, app store monetization and in-app advertising all projected to double or triple by 2021. App Annie is presented as the standard for mobile app market data and intelligence to help businesses succeed through apps.
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App Annie Decode Paris 2017
- 1. @AppAnnie Bertrand Schmitt CEO andCo-Founder Perspectives sur l’app économie
- 2. This image cannot currently CREATE EAT &DRINK CONNECT DATE NEWS SPORTS LEARN LISTEN WORK SHOP PAY TRAVEL WATCH PLAY BANK APP ANNIE © 2017 Today, Apps Are Changing All Industries
- 3. APP ANNIE ©2017 Quiz: How Many Apps Do We Regularly Use in a Month A. <10 B. 10-19 C. 20-29 D. 30-39 E. 40+
- 4. APP ANNIE ©2017 Quiz: How Many Apps Do We Regularly Use in a Month A. <10 B. 10-19 C. 20-29 D. 30-39 E. 40+
- 5. APP ANNIE ©2017 A Lot More Than Most Realize! >30 / Month on Average
- 6. APP ANNIE ©2017 And the typical user has twice as many installed!
- 7. APP ANNIE ©2017 Globally, people spend 2+ hours per day in apps, on average. The App Economy is Fueled by Usage
- 8. APP ANNIE ©2017 Daily Time Spent in Apps Continues to Climb
- 9. APP ANNIE ©2017 How Apps Are Transforming All Industries
- 10. APP ANNIE ©2017 Gaming: East Asia Time in Games Twice that of Others
- 11. APP ANNIE ©2017 Retail: Wide variation by country
- 12. APP ANNIE ©2017 *Top 5 apps per category in MAU per country; Session data is for Android only Retail: Apps Are Being Used More Than Ever & Digital First Continue to Dominate
- 13. APP ANNIE ©2017 The number of sessions has increased nearly 60% over the last 2 years. Travel: Time and Sessions in Travel/Local Expands Globally
- 14. APP ANNIE ©2017 Entertainment: Video Players Are Embracing Apps App = Convenience Consumers increasingly making in-app purchases for subscription entertainment Netflix is top 1 or 2 in all 3 markets China’s growth was 3x YoY, catching up to U.S. market in Revenue at $125+M
- 15. APP ANNIE ©2017 Our Outlook for App Stores & Rise of Advertising
- 16. 2016 2017 2021 3.4B 4.2B 6.3B APP ANNIE© 2017 Mobile Users will Double
- 17. $ BILLIONS $62B 2016 2017 2021 $82B $139B APPANNIE © 2017 App Store Monetization will Double
- 18. $73B $101B $ BILLIONS $201B 20162017 2021 APP ANNIE © 2017 Advertising Spend In-App Will Triple
- 19. APP ANNIE ©2017 The Standard In Mobile App Market Data
- 20. • Millions ofapps App Annie’s mission is to help every business achieve success through apps And we do this through market data • Every day • Every country The most accurate view of app performance APP ANNIE © 2017
- 21. D I SC O V E R S T R A T E G I Z EM O N E T I Z E E N G A G E A C Q U I R E Navigate the App Lifecycle Confidently with App Annie Intelligence... APP ANNIE © 2017
- 22. D I SC O V E R S T R A T E G I Z EM O N E T I Z E E N G A G E A C Q U I R E Customer Success & Support Community & Events Professional Services App Annie Academy ...supported by our world-class Solution APP ANNIE © 2017
- 23. APP ANNIE ©2017 Cited by Media and Analysts Used in Earnings Calls and IPO Filings
- 24. Helping Our Customers AchieveSuccess Through Apps APP ANNIE © 2017
- 25. 450+ Employees inc. 200in R&D $150M+ financing APP ANNIE © 2017 Global Data. Local Expertise
- 26. Thank You APP ANNIE© 2017