App Design Presentation
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Sam Hayman presented on app icon design. Effective app icons are simple yet engaging designs that clearly suggest what the app is through imagery. Icons need to stand out with techniques like contrasting colors, borders, and bright colors to draw the eye. First Impact's app icon target audience is young people aged 14-30, focusing on males 14-20. Several draft icon designs were created and improved through peer feedback before selecting a final icon design incorporating colors resembling the night sky.
App Design Presentation
- 1. App DesignApp Design Presentation ByPresentation By Sam HaymanSam Hayman
- 2. What makes a good app iconWhat makes a good app icon A simple but interesting and engaging design. • Icon are very small, about the size of your thumbnail. A complex design will not look as good as a simple one simply because you can’t see the details at that size. Simple Complex
- 3. What makes a good app iconWhat makes a good app icon A clear suggestive logo that gives the viewer an obvious idea of what the game is, e.g. showing a solider with a gun suggests a shooting game. When people look at apps to download most only look at two things; The image and title The image and star rating The title and star rating If a person doesn’t look at the title of the app then they rely on what the icon’s image tells them what the game is to persuade them to download it. Shooting game Card game (unclear what type though) Your guess is as good as mine
- 4. What makes a good app iconWhat makes a good app icon A contrast of colours A dark background and a bright foreground Bright background and dark background. • Contrast in colours helps to focus the gaze of the viewer The contrast in the background and foreground is focusing your eyes to the main image. This icon has no strong contrast so it uses other means to control the viewer’s focus.
- 5. What makes a good app iconWhat makes a good app icon Borders, a border can be used to add a protruding 3D effect. A image that jumps out of it’s frame is more noticeable than a plain image.
- 6. What makes a good app iconWhat makes a good app icon Bright vibrant colours and sun flares can be used to draw the eye. These icons have bright colours which draw your eye in. This icon is very plain and the main colour matches the app store background making it less obvious to see.
- 8. Market CompetitionMarket Competition This is a venn diagram of games we will compete with in our; genre, platform, age rating, and type of game.
- 9. Marketing SegmentationMarketing Segmentation Reference: Killers focus on winning, rank, and direct peer-to-peer competition. They are engaged by leader boards and ranks. Achievers focus on attaining status and achieving preset goals quickly and/or completely. They are engaged by achievements, either determined by the game or themselves. Explorers focus on exploring and a drive to discover the unknown. These players may end up knowing how the game works and behaves better than the game creators themselves. Socialisers focus on socialising and a drive to develop a network of friends and contacts. They help to spread knowledge and a human feel, and are often involved in the community aspect of the game. First Impact Player Market Segmentation BreakdownFirst Impact Player Market Segmentation Breakdown First Impact is mainly an achiever’s game as there are collectables the player can get. There is a small amount of exploration and if the game were to expand new levels would have more areas to explore. The game would attract killers and socialisers more if a scoreboard and social network posting was added. A scoreboard is the next addition to the game if we were to continue building it.
- 10. Target AudienceTarget Audience Our target audience are young people aged 14-30, we suspect most of our audience will be made up of males aged 14-20, we believe this because the when we got people to give feedback on our game; the male demographic was more positive. Our game will definitely not attract the same audience Call of Duty does; we won’t have that mass of diverse players from different countries, age, gender, ethnicity, etc. Our game will appeal to a less mainstream audience, a more indie audience, perhaps someone who would read a magazine such as Little White Lies.
- 11. Marketing AimMarketing Aim To promote awareness of the game To build excitement for the game Expand potential audience
- 12. First Impact’s Target Audience’sFirst Impact’s Target Audience’s IphoneIphoneIn addition to the pre-installed apps, in my opinion these are the apps that I think First Impact’s target audience. There are a set of apps that are required for every teenager and young adults phone; YouTube, Twitter, Skype, Snapchat, and IMDb. The target audience is for teenagers and young adult, I envisioned that the target audience would like films and television a lot so I included a cinema’s app, the BBC iPlayer app and the internet movie database app. As the target audience is likely still in a form of education I included the train line app, as well as iBooks which holds PDFs (I use iBooks to hold the PDFs of the local buses I use regularly, these are for transport purposes. There is also a group folder filled with useful apps for lessons, some are for note taking, making graphs, scanning documents and revising for a driving theory test. I’ve included some shopping apps; Amazon and GAME, this covers everything and allows focus on gaming. The game apps that I think the target audience would have are; Quizup, Jetpack Joyride, Clash of Clans, and Balloon Tower Defence 3. These games are all strategic to play and have lots of achievements. I’ve also included Xbox SmartGlass as the target audience might have a console and likes the idea behind smartglass. the other app i included was Shazam a song identifying app which identifies a song being played on the radio.
- 13. App Age RatingsApp Age Ratings 9+ Age rating qualification 9+. This rating may include cartoon violence and/or mild suggestive, horror or fear-themed content not suitable for very young children. Think of it like a PG movie. Drugs References to illegal drugs or drug misuse must be innocuous or carry a suitable anti-drug message. Imitable behaviour No detail of potentially dangerous behaviour which young children are likely to copy, if that behaviour is presented as safe or fun. No glamorisation of realistic or easily accessible weapons such as knives. No focus on anti-social behaviour which young children are likely to copy. Language Mild bad language only. Aggressive or very frequent use of mild bad language may result in a work being passed at a higher category. Nudity There may be nudity with no sexual context. Sex Sexual activity may be implied, but should be discreet and infrequent. Mild sex references and innuendo only. Threat Frightening sequences or situations where characters are in danger should not be prolonged or intense. Fantasy settings may be a mitigating factor. Violence Violence will usually be mild. However there may be moderate violence, without detail, if justified by its context (for example, history, comedy or fantasy). First Impact falls within the age rating of 9+. Drugs There is no references to drugs, and no taking of ay drugs or body enhancement materials. Imitable Behaviour There is no imitable behaviour in our game the main character only runs and climbs ladders. Language There is no offensive language within First Impact. Nudity All of the characters are fully clothed, with the exception of the main character who is only wearing shorts. Sex There are no sexual references or action. Threat The threat within this game is at a low level, the FBI have kidnapped you (the only reference to this is in the prolog) and in your escape they shot their guns and set lasers which kill you. Violence There is no violence when the main character dies he disappears and restarts, essentially teleporting to the beginning.
- 14. App Icon DesignApp Icon Design Gameplay/Screenshot Title-as-Text Language-as-Text Character/Action Abstract/Iconic Symbolic/Thematic
- 15. App Icon Design Peer ReviewsApp Icon Design Peer Reviews
- 16. App Icon To ImproveApp Icon To Improve This is the app icon I’m going to use for First Impact. It is an interesting crop circle pattern. For my improvements of this original design I’m going to follow my peer review comments and try a cartoon version and a hand drawn version to see which one looks nicer. After which I will focus on making the design look sleek and professional.
- 17. Monochrome App DesignsMonochrome App Designs For this second round of drafts I have designed them in monochrome so I can focus on the detail and add colour later. I created three new crop circle patterns with six different colour schemes for each pattern. To get these new designs I had a second look at crop circle patterns on google images to inspire me for new ideas and alteration to the original pattern.
- 18. My Favourite Four DesignsMy Favourite Four Designs These are my four favourite icon designs, they’re very simplistic and unlike the design versions at the top of my second set of drafts they only consists of perfect circles. I will be adding colour to these design next after which I will decide my final design choice.
- 19. Colour SchemeColour Scheme For the colour version of my app designs I have created these colour schemes. The idea is to change the colours I have chosen with that of the corresponding monochrome colour. So on colour scheme 1 the pale yellow would be swapped for white, the purple would swap with the grey, and the blue would swap with the black. I have made these colour scheme so that they reflect the crop circle, extraterrestrial look I’m conveying for my icon. Colour scheme 1 I created to reflect that of the night sky, Colour Scheme 2 and 3 are designed to be related to that of a crop field.
- 20. Colour App DesignsColour App Designs For this finale round of design drafts I added colour to my top four monochrome designs using the colour schemes that I had created (see previous slide). The colour schemes work well in my opinion with the exception of some in colour scheme 3 where two shades of brown overlap, the contrast isn’t pleasing to the eye. My favourite designs are; colour scheme 1 for design 6, colour scheme 1 for design 12, and colour scheme 1 & 2 for design 16. Origin Colour Scheme 1 Colour Scheme 2 Colour Scheme 3 Design Number 6 9 12 16
- 21. Final Choice Of App IconFinal Choice Of App Icon This is my finale choice in design for my app icon. I chose this design because it has a nice eye pleasing contrast in colour, the colours mimic a calming style similar to that of the night sky with the stars shinning, the design is interesting and abstract yet relaying the sci-fi alien look I needed. This app design ties in with the science fiction fans within my target audience (of children) as most television and kids films are sci-fi related I think that the science fiction fans within the child age range is large and will continue to grow.
- 22. T-Shirt Design DraftsT-Shirt Design Drafts Design 1 is a simplistic design that advertises the game’s logo and our production group’s logo Design 2 is in the style of the new type of t-shirts being sold which prints of real clothing in this case it’s an FBI agents suit with a clip on badge. Design 3 is a blue t-shirt with a laser trap (an object) from the game printed in the centre, the cuffs of the arms have also had the laser’s red added instead of the blue.
- 23. T-Shirt Design Drafts FeedbackT-Shirt Design Drafts Feedback
- 24. T-Shirt Designs ImprovedT-Shirt Designs Improved For the improvements on design 1 I added a silhouette of the alien to the back For design 2 I made the buttons looks better. For design 3 I made the laser beam smaller as requested and I also made the red on the arm cuffs have have the same pattern as the rest of the t-shirt instead of it being a block of red.
- 25. T-shirt Designs Improved FeedbackT-shirt Designs Improved Feedback
- 26. T-Shirt Final DesignsT-Shirt Final Designs These are my final t- shirt designs The last improvement I made to these designs was to make the laser short and to an end to it. This improvement is liked by the reviewers.
- 27. Poster Design DraftsPoster Design Drafts Design 1 is designed to look like a scene from the game Design 2 is design to look realistic which is why the only drawn element in it is the alien with his head out the ufo’s window Design 3 is designed to look like a UFO detection radar, the second version of this has a sticker on to put the point across to viewer that it’s an alien related game
- 28. Poster Design Drafts FeedbackPoster Design Drafts Feedback
- 29. PosterPoster Designs ImprovedDesigns Improved On these improved designs I changed the date of release to the official release date. On design three I made the colourful buttons on the left all the same size and in line so it looks neat and professional.
- 30. PosterPoster Designs Improved FeedbackDesigns Improved Feedback
- 31. Poster Final DesignsPoster Final Designs These are the two posters that I will release for the First Impact marketing campaign as they are clearly advertising alien related games unlike the radar design which could be confused with something like battle ship.
- 32. Thank YouThank You For ListeningFor Listening For ListeningFor Listening