Apple inc.
Download as PPTX, PDF0 likes118 views
Apple Inc. focuses on innovation and excellence, striving to create great products while controlling primary technologies and concentrating on key projects. The company's strengths include a powerful brand and advanced technology, whereas weaknesses involve high prices and dependency on a limited product range. Apple aims to broaden market reach and enhance its services, facing challenges from increasing competition and the need for environmental sustainability.
More Related Content
Similar to Apple inc. (20)
Apple inc.
- 1. #AAST EGG | Egyptian Group •Apple Inc. •Session 1
- 2. Introduction
- 6. Apple, Inc.’s Vision “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross- pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.’
- 7. Apple, Inc.’s mission “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”
- 10. Logo 1976
- 11. Logo 1977–98
- 12. Logo 1998-2003
- 13. Logo
- 15. Strengths Uniqueness Powerful Brand Globally Iconic Top Technology Brand Of Choice Proficient Research Sustainability made Possible through Liam
- 16. Lack of Marketing & Promotions Lack of Competition High Priced Products Incompatibility With Other Software Matching Customer expectations Dependency on few products Weakness
- 17. Opportunities Consistent Customer Growth Qualified Professionals Expansive Distribution Network Lack of Green Technology Smart Wearable Technology Utilize Artificial intelligence Apple cars
- 18. Apple Bullied By Counterfeits Increasing Competition Market Penetration Lawsuits Taxes Threats
- 19. Apple Inc. Objectives Broad market reach Environmental responsibilities Leveraging ability to design and develop Enhancing and expanding Double the size of its services business
- 20. Apple Inc. Strategies Intensive Strategies Product Development Market Penetration Market Development
- 21. Apple Inc. Strategies Integration Strategies Forward integration Vertical Integration Horizontal integration
- 22. Apple Inc. Strategies Diversification Strategies Related Diversification Unrelated Diversification
- 23. Apple Inc. Strategies Strength X Opportunity Uniqueness X Customer Growth Proficient Research X Qualified Professionals Top Technology X Smart Wearable Technology Sustainability X Lack Of Green Technology Top Technology X Power Artificial Intelligence
- 24. Apple Inc. Strategies Weakness X Opportunity Few Products X Apple Cars Lack Of Marketing & Promotions X Qualified Professionals
- 25. Apple Inc. Strategies Strength X Threat Powerful Brand & UniquenessX Counterfeits Brand Of Choice & Proficient Research X Increasing Competition & Market Penetration
- 26. Apple Inc. Strategies Strength X Threat Low Competition & Incompatibility X Increasing Competition