Apple Rumbles are crunchy, baked clusters made from real apples that provide 2 apples worth of nutrition in each bag. They contain no added sugar, fat, gluten, or preservatives and are produced without GMOs. The company plans to market Apple Rumbles aggressively through various channels including websites, in-store displays, TV, radio, and partnerships with organizations focused on health, exercise, and education. Pricing is set at $1.99 for a 0.75 ounce unit.