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PARTNER
BOOTCAMP
APRIL 14th, 2022
WELCOME
TODAY’S AGENDA
● Welcome Patrick Goulet (5 min)
● Drupal Cloud Vision & 2022 Key Themes Jim Shaw (10 min)
● New Acquia CMS & Headless Competitive Positioning Ron Northcutt (10 min)
● Code Studio Availability & D7 to D9 Migration Maggie Schroeder (10 min)
● Engage/Experience EMEA Sponsorship Announcement Patrick Goulet (10 min)
● Live Q&A (10 min)
● G2 Survey & Bootcamp Survey (5 min)
Jim
Shaw
Maggie
Schroeder
Ron
Northcutt
Patrick
Goulet
SMKO Recap
Patrick Goulet
Drupal Cloud Vision &
2022 Key Themes
Jim Shaw
ALL IN 2022
VITAL STATISTICS
$205M+
ARR
115BN
Views in 2021
2400+
Customers
6000+
Applications Hosted
90%
Renewal Rate
$120K
Avg. Customer Value
143
Sites Migrated from Sitecore
400M
Views Per Month
56K
Content Items Across 40 Sites
ALL IN 2022
$20M
Net ARR
45%
ACE Sites Upgraded to ACN
$2M
COGS Savings entering 2023
2
TAKE BACK & INSPIRE
OUR MARKET
1
DELIVER ON ACN &
ITS PROMISE
3
CREATE AN EXPERIENCE
CUSTOMERS CRAVE
ALL IN ON DRUPAL CLOUD
ALL IN 2022
DRUPAL CLOUD 2022 - BACK TO OUR ROOTS
BEST
CMS
Subscription
$334k
Partner Services
> $1m
Big 4
Consulting Firm
Big 4
Consulting Firm
BEST FOR
DRUPAL
Subscription
$90k
Partner Services
> $1m
BEST FOR
DEVELOPERS
Subscription
$2.3m
Partner Services
> $9m
BEST FOR
FUTURE
Subscription
$140k
Partner Services
> $300k
Acquia CMS & Headless
Ron Northcutt
Core JSON:API
Core RESTful Web Services
Low Code Query Builder
GraphQL
JSON:API is increasing in popularity due to its adoption by developers as a common format and it’s robust support
for complex data. JSON:API is a specification for REST APIs using the JSON format and offers functionality
beyond the core services layer. By providing native support for this industry standard approach,
Drupal offers a REST API out-of-the-box. This includes operations to create, read, update and delete (CRUD) content entities
and to read configuration entities. There are also four primary REST modules in core, including Serialization, RESTful Web Services,
HAL, and Basic Auth. Core REST requires limited configuration while providing a wide range of features.
Drupal provides a core module called Views that provides a UI to build components that fetch content from the database
of your site and present it to the user. This dynamic query builder can provide REST endpoints that are completely
managed in the UI. This is a powerful way to create and manage custom endpoints without writing code.
Originally developed by Facebook, GraphQL is a query language developed for client-tailored queries.
GraphQL enables clients of headless Drupal to easily pull data from the back end, allowing them to
retrieve custom sets of data through a single request. Drupal supports the GraphQL module.
What’s available now
Today
Custom Code
The service layer in Drupal is designed to be pluggable and composable from the start. This means that even if you
have some very unique or even proprietary service integrations to provide, you can build what you need on top of Drupal.
This customization is going to be much faster, easier, and more stable than almost any other bespoke approach
because you can simply extend the CMS to provide what you need instead of starting from scratch.
Coming Soon…
Tomorrow
Acquia CMS
Headless
Beta coming in June
Decoupled
menus
Provides the best way
for JavaScript front ends
to consume configurable
menus managed in Drupal
Acquia JS
Starter Kit
Beta coming in June
Headless CMS
Acquia give you choices:
You're in control
Decoupled App
Unified Architecture*
Static Site
Frontend
HTML/CSS/JS
Backend
PHP
Backend
PHP
API
Drupal JSON:API
Frontend
HTML/CSS/JS
Backend
PHP
API
Drupal JSON:API
Frontend
HTML/CSS/JS
Backend
PHP
Right Tool for the Job
Recommendation
★ Acquia supports both approaches equally well
★ We don’t sell traditional or headless - we help customers make the
right choice for the project
★ Differentiate your team by guiding, NOT selling
★ Pull in Acquia Sales/Presales to reinforce your value and help
close deals.
Headless Page
All the headless assets in one place
Headless CMS Page
Positioning
Headless CMS Page
– Developer ebook
– “Headless and Hybrid Drupal 101”
– Business leader ebook
– “A How-to Guide to Hybrid Headless CMS and Decoupled
Apps”
– Marketer ebook
– “Why the Hybrid CMS Is Becoming the CMS of Choice Among
Marketers”
eBooks for the whole team
Headless CMS Page
All ebooks are written with
the same language, same
positioning, and in the
same voice…
But each one is uniquely
designed for a different
persona.
Feature comparison
Headless CMS Page
– Developers and IT Leaders
– Decoupled Architecture: A Developer’s Primer
– 100% Cloud-Based Development Workflow
– Marketers and Business Leaders
– Drupal as a Hybrid CMS
Webinars
Headless CMS Page
Toolkits - 1 page
Headless CMS Page
1. Visit the page
2. Read the comparison (use it)
3. Send ebook links to customers
4. Check out the toolkits
Call to action
Headless CMS Page
Code Studio & D7 to D9
Maggie Schroeder
WHY 100% CLOUD
BASED DEVELOPMENT?
The Challenges
“Which of the following
process challenges does
your team currently face
with its toolchain?”
Base: 252 IT professionals with
responsibility over toolchain
management
Source: A commissioned study
conducted by Forrester Consulting on
behalf of GitLab, March 2019
Building amazing digital experiences takes more than hosting
BUILD
Dev Env
CODE
USERS
DATA
REVIEW
Code
Collaboration
CODE
USERS
DATA
DEPLOY
Hosting
CODE
USERS
DATA
TEST
Continuous
Integration
CODE
USERS
DATA
PLANNING & MANAGEMENT
PLAN
It requires many different tools and services
DEPLOY
Hosting
CODE
USERS
DATA
BUILD
Dev Env
CODE
USERS
DATA
REVIEW
Code
Collaboration
CODE
USERS
DATA
TEST
Continuous
Integration
CODE
USERS
DATA
PLANNING & MANAGEMENT
PLAN
And it’s your job to connect them all together
OPTIMIZE
Insight
REVIEW
Code Collaborati
PLANNING & MANAGEMENT
DEPLOY
Hosting
CODE
USERS
DATA
REVIEW
Code
Collaboration
CODE
USERS
DATA
TEST
Continuous
Integration
CODE
USERS
DATA
BUILD
Dev Env
CODE
USERS
DATA
PLAN
PLANNING & MANAGEMENT
PLAN
Eliminate the silos with the Drupal Cloud
DEPLOY
Hosting
REVIEW
Code
Collaboration
TEST
Continuous
Integration
BUILD
Dev Env
CODE
USERS
DATA
Key Benefits
“Which of the following
benefits do you anticipate
realizing/have you realized
from a new out-of-the-box
toolchain management
system?”
Base: 243 IT professionals with
responsibility over toolchain
management
Source: A commissioned study
conducted by Forrester Consulting on
behalf of GitLab, March 2019
©
Get to Market Fast Eliminate Risk
THE ONLY END TO END WEB PLATFORM
FOR DRUPAL
Improve Code
Quality
©
CLOUD IDE
Availability: Available today
CODE STUDIO
Availability: Early Access
CLOUD ACTIONS
Availability: Coming in Q2
2022
THE ONLY END TO END WEB PLATFORM
FOR DRUPAL
Acquia Developer
Products
1. Plan - Code Studio
2. Build - Cloud IDE
3. Test - Code Studio
4. Review - Code Studio
5. Deploy - Cloud Platform → Cloud Actions
2. Build
3
.
T
e
s
t
1
.
P
l
a
n
5
.
D
e
p
l
o
y
4. Review
DEMO
D7 to D9 Migrations
D7 to D9 Migrations With Acquia
Why Migrate with Acquia?
Before:
Dev-ops Data Import Biz Logic Presentation
Analysis & Planning
5%
10%
0%
10% 5%
Acquia Migrate: Accelerate Acquia Site Studio
Dev (In-House/Partners/PS)
25% 5% 20% 20% 30%
Acquia Cloud IDEs
D9 Flight Path
How Acquia Can Help D7 to D9 Migrations
D7 to D9 Made Easy
Accelerate DevOps and Data
Import with Acquia Migrate
Accelerate
Simplify Analysis and Planning
with D9 Flight Path
Simplify Biz Logic Acquia Cloud
IDEs
Run on Drupal 10 with Acquia
Support
Easily Rebuild Presentation with
Acquia Site Studio
➔ Simplify Analysis and
Planning with D9 Flight
Path:
◆ Quick & easy D9
migration assessment
ready in minutes
◆ Detailed analysis and
insights to help you
prepare for your D7 to
D9 migration
Phase 1: Analysis & Planning
Acquia Solutions
April Partner Bootcamp 2022
﹣ Code Studio is available today! Contact your
partner manager to find out how to get access
﹣ Acquia now provides tools for you to help
your customers bring 100% of their
development into the cloud
﹣ Use FlightPath to help your customers
evaluate their D7 to D9 migrations
TAKEAWAYS:
Experience Acquia
Patrick Goulet
Partner Summit London May 11-12, 2022
Partner Summit Paris June 15-16, 2022
TOKYO
(TBC)
LONDON
EXPERIENCE
BOSTON
AUSTIN
PARIS
WASHINGTON
D.C.
NEW YORK
CITY
PLUS SOME FUN…
– IN-PERSON
– RELATIONSHIP
ACTIVITIES
– GROWTH
HACKING
WORKSHOPS
JP
DE
SYDNEY
(TBC)
US
UK
BR
SÃO PAULO
MUNICH
(TBC)
MX
MEXICO CITY
US UK
US
US
US
SAN FRANCISCO
AU
EMPOWERMENT TOUR
– OVER 12 MAJOR CITIES
– SALES TRAINING, WORKSHOPS &
BUSINESS CASE DEVELOPMENT
– ACCESS TO AN ACQUIA SALES
LIBRARY
– DX ALLIANCES SPOTLIGHTS
– PITCH PRIZES
MIAMI ENGAGE
US
Partner World-Tour & Appreciation Events
● Experience Acquia UK: May 12
● Experience Acquia France: June 16
Interested in sponsoring?
Contact: zhenya.thornhill@acquia.com
Engage Awards 2022
Patrick Goulet
Doers
● Reimagining Customer Experience
● Most Powerful Customer Outcome
● Built to Scale
● Best Return on Investment
Builders
● Quickest to Launch
● Open Source Giants
● Most Impactful Headless Application
Dreamers
● Building A Better Tomorrow
● Strongest Brand Activation
● Impactful Low-Code/No-Code Experiences
NEW Engage Awards 2022 Categories
● Submissions open: April 12th
● Submissions close: July 19th
● Finalists announced: October 3rd
● Winners Announced: October 27th @ Engage
Engage Awards 2022 Timeline
Q&A
CONFIDENTIAL
Acquia has partnered
with G2 to capture
your feedback
We value your authentic feedback
on our product and service.
Leave a review on G2 and get a
$50 Amazon Gift Card as a token
of our appreciation.
Start here!
﹣ Mark your calendar for our next Bootcamp on May 12th
﹣ Submit your best customer story to the Engage Awards
﹣ Leave Acquia a G2 review and receive a $50 Amazon gift card!
﹣ Complete the Bootcamp Survey to receive a $25 Amazon gift card
﹣ Check out our latest training & resources on the Partner Marketing Hub
NEXT STEPS:
THANK YOU!
ALL IN 2022
DRUPAL CLOUD 2022 - BACK TO OUR ROOTS
BEST CMS- “Big 4” Consulting Firm BEST PLATFORM FOR DRUPAL
$334k
Subscription
>$1M
Partner Services
BEST FOR DEVELOPER BEST FOR FUTURE
$90k
Subscription
>$1M
Partner Services
$140K
Subscription
>$300K
Partner Services
$2.3M
Subscription
$9M
Partner Services
Composable Experiences at Scale
Details of their use case:
● Global brand going direct to consumer
● Uses Acquia Site Factory and Acquia Site
Studio to rapidly create and launch brand sites
in multiple geos
● Integrates to PIM, DAM, and is the glass for
their commerce experience
Results/Vital Statistics:
● 300 sites launched
● Plan to launch three sites per week
Jenna D’Eramo
CSM
Liz Lyons
AM
Greg Lowenthal
SE
Customer Value: $761k

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April Partner Bootcamp 2022

  • 3. TODAY’S AGENDA ● Welcome Patrick Goulet (5 min) ● Drupal Cloud Vision & 2022 Key Themes Jim Shaw (10 min) ● New Acquia CMS & Headless Competitive Positioning Ron Northcutt (10 min) ● Code Studio Availability & D7 to D9 Migration Maggie Schroeder (10 min) ● Engage/Experience EMEA Sponsorship Announcement Patrick Goulet (10 min) ● Live Q&A (10 min) ● G2 Survey & Bootcamp Survey (5 min) Jim Shaw Maggie Schroeder Ron Northcutt Patrick Goulet
  • 5. Drupal Cloud Vision & 2022 Key Themes Jim Shaw
  • 6. ALL IN 2022 VITAL STATISTICS $205M+ ARR 115BN Views in 2021 2400+ Customers 6000+ Applications Hosted 90% Renewal Rate $120K Avg. Customer Value 143 Sites Migrated from Sitecore 400M Views Per Month 56K Content Items Across 40 Sites ALL IN 2022
  • 7. $20M Net ARR 45% ACE Sites Upgraded to ACN $2M COGS Savings entering 2023 2 TAKE BACK & INSPIRE OUR MARKET 1 DELIVER ON ACN & ITS PROMISE 3 CREATE AN EXPERIENCE CUSTOMERS CRAVE ALL IN ON DRUPAL CLOUD
  • 8. ALL IN 2022 DRUPAL CLOUD 2022 - BACK TO OUR ROOTS BEST CMS Subscription $334k Partner Services > $1m Big 4 Consulting Firm Big 4 Consulting Firm BEST FOR DRUPAL Subscription $90k Partner Services > $1m BEST FOR DEVELOPERS Subscription $2.3m Partner Services > $9m BEST FOR FUTURE Subscription $140k Partner Services > $300k
  • 9. Acquia CMS & Headless Ron Northcutt
  • 10. Core JSON:API Core RESTful Web Services Low Code Query Builder GraphQL JSON:API is increasing in popularity due to its adoption by developers as a common format and it’s robust support for complex data. JSON:API is a specification for REST APIs using the JSON format and offers functionality beyond the core services layer. By providing native support for this industry standard approach, Drupal offers a REST API out-of-the-box. This includes operations to create, read, update and delete (CRUD) content entities and to read configuration entities. There are also four primary REST modules in core, including Serialization, RESTful Web Services, HAL, and Basic Auth. Core REST requires limited configuration while providing a wide range of features. Drupal provides a core module called Views that provides a UI to build components that fetch content from the database of your site and present it to the user. This dynamic query builder can provide REST endpoints that are completely managed in the UI. This is a powerful way to create and manage custom endpoints without writing code. Originally developed by Facebook, GraphQL is a query language developed for client-tailored queries. GraphQL enables clients of headless Drupal to easily pull data from the back end, allowing them to retrieve custom sets of data through a single request. Drupal supports the GraphQL module. What’s available now Today Custom Code The service layer in Drupal is designed to be pluggable and composable from the start. This means that even if you have some very unique or even proprietary service integrations to provide, you can build what you need on top of Drupal. This customization is going to be much faster, easier, and more stable than almost any other bespoke approach because you can simply extend the CMS to provide what you need instead of starting from scratch.
  • 11. Coming Soon… Tomorrow Acquia CMS Headless Beta coming in June Decoupled menus Provides the best way for JavaScript front ends to consume configurable menus managed in Drupal Acquia JS Starter Kit Beta coming in June
  • 12. Headless CMS Acquia give you choices: You're in control Decoupled App Unified Architecture* Static Site Frontend HTML/CSS/JS Backend PHP Backend PHP API Drupal JSON:API Frontend HTML/CSS/JS Backend PHP API Drupal JSON:API Frontend HTML/CSS/JS Backend PHP
  • 13. Right Tool for the Job Recommendation ★ Acquia supports both approaches equally well ★ We don’t sell traditional or headless - we help customers make the right choice for the project ★ Differentiate your team by guiding, NOT selling ★ Pull in Acquia Sales/Presales to reinforce your value and help close deals.
  • 15. All the headless assets in one place Headless CMS Page
  • 17. – Developer ebook – “Headless and Hybrid Drupal 101” – Business leader ebook – “A How-to Guide to Hybrid Headless CMS and Decoupled Apps” – Marketer ebook – “Why the Hybrid CMS Is Becoming the CMS of Choice Among Marketers” eBooks for the whole team Headless CMS Page All ebooks are written with the same language, same positioning, and in the same voice… But each one is uniquely designed for a different persona.
  • 19. – Developers and IT Leaders – Decoupled Architecture: A Developer’s Primer – 100% Cloud-Based Development Workflow – Marketers and Business Leaders – Drupal as a Hybrid CMS Webinars Headless CMS Page
  • 20. Toolkits - 1 page Headless CMS Page
  • 21. 1. Visit the page 2. Read the comparison (use it) 3. Send ebook links to customers 4. Check out the toolkits Call to action Headless CMS Page
  • 22. Code Studio & D7 to D9 Maggie Schroeder
  • 23. WHY 100% CLOUD BASED DEVELOPMENT?
  • 24. The Challenges “Which of the following process challenges does your team currently face with its toolchain?” Base: 252 IT professionals with responsibility over toolchain management Source: A commissioned study conducted by Forrester Consulting on behalf of GitLab, March 2019
  • 25. Building amazing digital experiences takes more than hosting BUILD Dev Env CODE USERS DATA REVIEW Code Collaboration CODE USERS DATA DEPLOY Hosting CODE USERS DATA TEST Continuous Integration CODE USERS DATA PLANNING & MANAGEMENT PLAN
  • 26. It requires many different tools and services DEPLOY Hosting CODE USERS DATA BUILD Dev Env CODE USERS DATA REVIEW Code Collaboration CODE USERS DATA TEST Continuous Integration CODE USERS DATA PLANNING & MANAGEMENT PLAN
  • 27. And it’s your job to connect them all together OPTIMIZE Insight REVIEW Code Collaborati PLANNING & MANAGEMENT DEPLOY Hosting CODE USERS DATA REVIEW Code Collaboration CODE USERS DATA TEST Continuous Integration CODE USERS DATA BUILD Dev Env CODE USERS DATA PLAN
  • 28. PLANNING & MANAGEMENT PLAN Eliminate the silos with the Drupal Cloud DEPLOY Hosting REVIEW Code Collaboration TEST Continuous Integration BUILD Dev Env CODE USERS DATA
  • 29. Key Benefits “Which of the following benefits do you anticipate realizing/have you realized from a new out-of-the-box toolchain management system?” Base: 243 IT professionals with responsibility over toolchain management Source: A commissioned study conducted by Forrester Consulting on behalf of GitLab, March 2019
  • 30. © Get to Market Fast Eliminate Risk THE ONLY END TO END WEB PLATFORM FOR DRUPAL Improve Code Quality
  • 31. © CLOUD IDE Availability: Available today CODE STUDIO Availability: Early Access CLOUD ACTIONS Availability: Coming in Q2 2022 THE ONLY END TO END WEB PLATFORM FOR DRUPAL
  • 32. Acquia Developer Products 1. Plan - Code Studio 2. Build - Cloud IDE 3. Test - Code Studio 4. Review - Code Studio 5. Deploy - Cloud Platform → Cloud Actions 2. Build 3 . T e s t 1 . P l a n 5 . D e p l o y 4. Review
  • 33. DEMO
  • 34. D7 to D9 Migrations
  • 35. D7 to D9 Migrations With Acquia Why Migrate with Acquia? Before: Dev-ops Data Import Biz Logic Presentation Analysis & Planning 5% 10% 0% 10% 5% Acquia Migrate: Accelerate Acquia Site Studio Dev (In-House/Partners/PS) 25% 5% 20% 20% 30% Acquia Cloud IDEs D9 Flight Path
  • 36. How Acquia Can Help D7 to D9 Migrations D7 to D9 Made Easy Accelerate DevOps and Data Import with Acquia Migrate Accelerate Simplify Analysis and Planning with D9 Flight Path Simplify Biz Logic Acquia Cloud IDEs Run on Drupal 10 with Acquia Support Easily Rebuild Presentation with Acquia Site Studio
  • 37. ➔ Simplify Analysis and Planning with D9 Flight Path: ◆ Quick & easy D9 migration assessment ready in minutes ◆ Detailed analysis and insights to help you prepare for your D7 to D9 migration Phase 1: Analysis & Planning Acquia Solutions
  • 39. ﹣ Code Studio is available today! Contact your partner manager to find out how to get access ﹣ Acquia now provides tools for you to help your customers bring 100% of their development into the cloud ﹣ Use FlightPath to help your customers evaluate their D7 to D9 migrations TAKEAWAYS:
  • 41. Partner Summit London May 11-12, 2022 Partner Summit Paris June 15-16, 2022
  • 42. TOKYO (TBC) LONDON EXPERIENCE BOSTON AUSTIN PARIS WASHINGTON D.C. NEW YORK CITY PLUS SOME FUN… – IN-PERSON – RELATIONSHIP ACTIVITIES – GROWTH HACKING WORKSHOPS JP DE SYDNEY (TBC) US UK BR SÃO PAULO MUNICH (TBC) MX MEXICO CITY US UK US US US SAN FRANCISCO AU EMPOWERMENT TOUR – OVER 12 MAJOR CITIES – SALES TRAINING, WORKSHOPS & BUSINESS CASE DEVELOPMENT – ACCESS TO AN ACQUIA SALES LIBRARY – DX ALLIANCES SPOTLIGHTS – PITCH PRIZES MIAMI ENGAGE US Partner World-Tour & Appreciation Events
  • 43. ● Experience Acquia UK: May 12 ● Experience Acquia France: June 16 Interested in sponsoring? Contact: [email protected]
  • 45. Doers ● Reimagining Customer Experience ● Most Powerful Customer Outcome ● Built to Scale ● Best Return on Investment Builders ● Quickest to Launch ● Open Source Giants ● Most Impactful Headless Application Dreamers ● Building A Better Tomorrow ● Strongest Brand Activation ● Impactful Low-Code/No-Code Experiences NEW Engage Awards 2022 Categories
  • 46. ● Submissions open: April 12th ● Submissions close: July 19th ● Finalists announced: October 3rd ● Winners Announced: October 27th @ Engage Engage Awards 2022 Timeline
  • 47. Q&A
  • 48. CONFIDENTIAL Acquia has partnered with G2 to capture your feedback We value your authentic feedback on our product and service. Leave a review on G2 and get a $50 Amazon Gift Card as a token of our appreciation. Start here!
  • 49. ﹣ Mark your calendar for our next Bootcamp on May 12th ﹣ Submit your best customer story to the Engage Awards ﹣ Leave Acquia a G2 review and receive a $50 Amazon gift card! ﹣ Complete the Bootcamp Survey to receive a $25 Amazon gift card ﹣ Check out our latest training & resources on the Partner Marketing Hub NEXT STEPS:
  • 51. ALL IN 2022 DRUPAL CLOUD 2022 - BACK TO OUR ROOTS BEST CMS- “Big 4” Consulting Firm BEST PLATFORM FOR DRUPAL $334k Subscription >$1M Partner Services BEST FOR DEVELOPER BEST FOR FUTURE $90k Subscription >$1M Partner Services $140K Subscription >$300K Partner Services $2.3M Subscription $9M Partner Services
  • 52. Composable Experiences at Scale Details of their use case: ● Global brand going direct to consumer ● Uses Acquia Site Factory and Acquia Site Studio to rapidly create and launch brand sites in multiple geos ● Integrates to PIM, DAM, and is the glass for their commerce experience Results/Vital Statistics: ● 300 sites launched ● Plan to launch three sites per week Jenna D’Eramo CSM Liz Lyons AM Greg Lowenthal SE Customer Value: $761k