Aquastar corporate presentation ver 8[1].0 draft
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1) AquaStar Distribution Logistics provides third-party logistics services including warehousing, transportation, and reverse logistics. It has several regional hubs across India. 2) The document profiles the management team and provides an overview of AquaStar's business model, service offerings, processes, and clients in various industries like FMCG, pharmaceuticals, and electronics. 3) AquaStar aims to serve over 124 districts in India, covering more than 300 towns, by providing services like contract fulfillment, secondary distribution, and product support.
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Aquastar corporate presentation ver 8[1].0 draft
- 1. Prepared by Saleesh S AQUASTAR DISTRIBUTION LOGISTICS PRIVATE LIMITED Regd Off: No.11, Bank Street, Kilpauk, Chennai, India – 600010. 1 11/17/2010 ©Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only
- 2. © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only AQUASTAR – THE GENESIS Management Profiles CEO – Technocrat with 22 years experience in Distribution in Industrial consumables, FMCG, Pharma & Auto ancillaries segments. Experienced resource in leading Process consulting and IT Product organization in the SCM segment. Pioneer in Logistics education in India. Had lead 3 startups in Logistics LSP segment. CMO & Head – Strategy – Management Graduate from IRMA – Anand, has lead highly successful Sales & Marketing teams in MNC FMCG organizations for 20 years in the Distribution space. Acknowledged consultant in the Organic and Processed Foods Industry, he leads the Solution driven Marketing Practice at Star. COO – Management Graduate from Xavier’s, has lead large operations teams in the demanding Supply Chain practice with large MNC FMCG and Modern Format Retail. Pioneering work with RDC and Fulfillment DCs in the Large Format retail. He leads the Core operations team at STAR and also mentors the Customer Retention Team One Stop Solution – Preferred Logistics Partner •Introduction of Agri-Supply Chain Vertical •Acquisition of 10 Super Brand Customers Nov 2009 A group of Distribution professionals decide to launch a “Distribution Services” company with Logistics Services as the core. Feb 2010 Company Incorporated on 23rd February 2010 – Named as Star Distribution Logistics Private limited. Productized solutions created in the Last Mile (Secondary) Logistics Space. Go- to-market Phase starts. Apr 2010 Oct 2010 Aqua Logistics Limited acquires 60% stake in STAR creating the first professional Last Mile logistics Company Successful Project roll- outs validate and innovative solutions in last mile logistics 2011 2012 Genesis
- 3. Logistics & Supply Chain Partner India Distribution Solutions Professional CFA solutions, Secondary Distribution, Reverse logistics solutions . Customer Solutions Group Provides Customer Centric Solutions thro’ integration of services . Supply Chain Management Logistics Infrastructure Solutions Asset Based Warehousing, Technology solutions . Consulting/ IT/ Solutions Primary Freight Solutions Freight Forwarding, CHA, Projects Handling, Surface Hard Freight. 3PL (Integrated Services) Base Logistics Services AQUA LOGISTICS LIMITED – BSE/NSE LISTED LOGISTICS COMPANY IN INDIA Leading full service 3rd Party Logistics Service Provider (3PL) with end to end execution and consulting capabilities Asset based, technology enabled business model - greater efficiency and timely delivery Vertical focused approach – Domain expertise in : Automotives, Pharma, Retail, FMCG, Telecom, Heavy Engineering, Power, Sports and Events logistics Pan India Presence Global Reach - Offices / Subsidiaries in Hong Kong, China, Malaysia, Dubai 2PL (Asset-based Services) Distribution Transportation Value Added Services Supply Chain Consulting Freight Forwarding Shipping Heavy-lift Transportation IT Services Warehousing © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only AQUA STAR SYNERGY – THE VITAL LINK AQUA LOGISTICS LIMITED AQUA LOGISTICS LIMITED AQUA LOGISTICS LIMITED AQUASTAR DISTRIBUTION LOGISTICS (P) LIMITED Corporate Synergy
- 4. B C Whatever You Call It, Just Don’t Think of Last-Mile Logistics, Last ! Russell W GoodMan 1. MPV is an empirical value which denotes the sum of all goods and services. Metro + A constitute 124 districts ranked as per potential in India covering 84% of consumption in FMCG/ Pharma/ Hitec. Companies need extensive reach into the wholesale and retail markets of these 1. A level playing field is being created with the tax arbitrage of impending GST implementation. For the first time, distribution will follow the geography mapping of access rather than Tax driven billing and storage points. Inventory will move upstream with 2. 2. 3. 3. consolidation and TIME DEFENITE “EXPEDITED” services will be the norm. – 124 districts to make the available on the shelf. product PHARMA HITEC Saluting the Ingenuity of the Indian Last Mile Logistics Industry © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only AQUASTAR BUSINESS MODEL India Market Potential Value** (*Districts ** RKSwamyBBDO Report) AQUASTAR MARKET DEFINITION Aquastar shall be present in 53 cities serving 124 district markets covering more than 300 towns (by March 2012) – Providing near to market storage (CFA), Secondary Distribution through a large managed fleet of vehicles, Expiry/Warranty repair/Replacement/Recall support services and building a bond for the Brands in the markets which they serve. 6.78 % 15.32 % A 40.33 % METRO* 37.64 % The Last Mile Specialist Business Model
- 5. Current CFA & Secondary Reach of Distribution STAR HUBS Hyderabad (AP) Medchal – 250000 sft Ready To Occupy Chennai (TN) Manali – 300000 sft Vizag st 1 June 2011 Palghat (Kerala) Kanjikode – 300000 sft Kakinada 1 July 2011 st Bangalore – (Karnataka) Tumkur Road – 150000 sft 50000 – Ready to Occupy 100000 – Against LOI © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only AQUA STAR - REACH OF SERVICES North Lhiana
- 6. © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only AQUA STAR – Service Offerings Vertical Solutions FMCG Pharma Agri SCM Projects/ 3 PL/ 4 PL Hi Tec Electronics Product Offerings TEXT TEXT TEXT One Stop Solution TEXT Service Offerings Star FS
- 7. FMCG © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only STAR CFA India Market Potential Value** (*Districts ** RKSwamyBBDO Report) Product Offerings : CFA Cross Docking Services E – POD & Transport Management System Invoicing/ PDC Management WMS – Traceability of Inventory MIS/ Forecast/ Reporting Per Kg / Box / Km / Trip models for last mile Pick And Pack Operations To Order Daily Replenishment Regional Dist Centre Operations Inventory Management Warehouse Management – Skilled Manpower CFA to Dealer - Last Mile Logistics
- 8. FMCG 2 © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only STARDIRECT India Market Potential Value** (*Districts ** RKSwamyBBDO Report) Product Offerings : Direct Deliveries TMS – Inventory Traceabity Query Management System - CRM Customer Support Team WMS – Inventory Control Track product usage & alerts brand switch Direct to Retail Channel of Distribution Call Centre Support & Order Management Patient Scheduling & Monitoring Combined with STARCFA Cash management Services High Value Specialty Pharma Deliveries Direct to Home Channel of Distribution
- 9. FMCG © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only STAR FREIGHT SOLUTIONS India Market Potential Value** (*Districts ** RKSwamyBBDO Report) Product Offerings : Freight Solutions TMS – Inventory Traceabity Dedicated Transport Management Team Specialization in Institutional project deliveries. Trained drivers and Delivery boys. Secondary Distribution Freight Hubs across India. In-City Milk Runs for secondary Distribution. Up-country FTL & PTL modes Own/Attached & Branded vehicles operation. Customized Milk-Run/Return Load arrangements Freight Exchange based solution for Primary Freight Star FS
- 10. FMCG © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only STAR ECO India Market Potential Value** (*Districts ** RKSwamyBBDO Report) Product Offerings : Reverse Logistics Eco – Friendly Disposal Query Management System - CRM Dedicated Team Repair & Return Services Barcode Scanning & Expiry products Disposal Managing centralized Spares Warranty Replacements & Spares Logistics. Trade Reconciliation & settlements. Value Mining/Disposal Legally compliant destruction Zero Discharge Expiry returns validation & recall mgmt. Unique reverse logistics program for FMCG & Hi Tec Electronics
- 11. © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only CUSTOMER ENABLING PROCESSES STARCARE – 1800 200 1900 (Toll free) TRANSPORT Management WMS / CFA Management Customer Support CRM • Order management* • Customer Profiling* • Appointment scheduling • Customer inquiries • Current delivery status • Customer issues resolution • KPI reporting • Forecast Support* • Consignment planning* • WMS • System Pick/Put-away • System logic for rack/bay management • Safety stock trigger • Inventory velocity • Set replenishment for large/modern retail • Kitting/Promotion • Call Centre interface • GSM Tracking of In-city • Movement of vehicles • Route Management* • e/Paper GCN. • Vehicle Capacity Plan* • Loading Sequence Plan* • SMS confirmation of Delivery • Real Time signature on Hand held device • Delivery Scheduling Customer Enabling Processes
- 12. © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only FMCG Clients Tailor – Made Solutions for our Clients Cochin / Palakkad Hyderabad/ Chennai LOI – Madurai / Cochin Chennai Bangalore, Chennai LOI - Delhi
- 13. © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only FMCG Clients Tailor – Made Solutions for our Clients Bangalore/ Chennai/ Kolkata/ Delhi Hyderabad/ Chennai Dimapur / Indore / Mumbai Dimapur / Mumbai
- 14. © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only Hitec Electronics & Pharma Clients Tailor – Made Solutions for our Clients Hyderabad / Bangalore LOI – Delhi / Kolkata Chennai / Hyderabad LOI – Mumbai / Chhattisgarh / Orissa / Durgapur Bangalore / Delhi / Hyderabad Mumbai
- 15. © Aqua Star Distribution Logistics (P) Ltd, 2010 - For Evaluation Purposes Only Value Proposition Consultative Selling – Creating Distribution solutions IT enabled SLA monitoring & KPI reporting – Clear differentiator in our ops till date Localized Operations with Centralized Command – Visibility & Control for all levels at the Service User Relationship Management with Customer’s Customer. Limited Escalations Proven PMO for project roll-outs Excellent Track record of Secondary Freight transportation & service levels Structured interface for Query management for the Customer and Customer’s Customer 1 2 3 4 5 6 7 Value Proposition