Hannah Beasley

Director, Sales & Customer Success 
Red e App
@_hannahbeasley
Employee Apps:
5 factors to consider
Is mobile right for you?
@_hannahbeasley
Do my employees
have smartphones?
68%
of all US adults own
smartphones
(Source)
@_hannahbeasley
Smartphones are already in your
employees’ hands.
hours/day using apps
3+
We spend an average of
times each day
85+
We check our phones
@_hannahbeasley
Smartphone Growth
Smartphone ownership is on
track to eclipse desktop and
laptop ownership within the
next 18 months (Source)



@_hannahbeasley
Invest in solutions for the future of
your workforce
@_hannahbeasley
Invest in solutions for the future of
your workforce
•  What are your employee demographics?
•  Where is your workforce going in the next 5 years?
•  What communication methods do your employees prefer? 
@_hannahbeasley
Custom-built or SaaS?
@_hannahbeasley
Custom Built
•  High up-front development costs
•  Significant development time
•  Ongoing maintenance in-house
•  Support burden
•  Full control, custom
Software as a Service
•  Quick startup time, minimal up-front costs
•  Support and onboarding services
NETWORK
SETUP
IMPLEMENTATION
& TRAINING
SUCCESS &
SUPPORT
How will I get my
employees to use an app?
@_hannahbeasley
Employee Triggers| Benefits + HR
→ Distribute tax documents
→ Share updates around payroll
→ Notify employees during open 
enrollment
→ Job postings
→ HR FAQs

@_hannahbeasley
Employee Triggers| Operations + Risk Mgt
→ Weather alerts + shift cancellations
→ Share schedules
→ Notify employees of security threats
@_hannahbeasley
What about security
and controls?
@_hannahbeasley
Security
•  Connect with your IT team
•  Be sure internal information remains internal
INFRASTRUCTURE
 SECURITY
 DATA
@_hannahbeasley
Controls
•  Everyone’s message is no one’s message
•  What level of reply and conversation makes sense for you?
ACCESS
 GROUPS
 PERMISSIONS
@_hannahbeasley
Who is your audience?
@_hannahbeasley
Physiological Needs
Survival issues: salary, employment stability, big company news. “What happened with my paycheck?”
Security Needs
Stable work environment: safety, benefits. “When is open enrollment?”
Belongingness Needs
Social concerns with peers and management. “What’s going on at work this week?”
Esteem Needs
Respect, recognition, and perks. “How can I access employee discounts?”
Self Actualization Needs
Autonomy and achievement. “How can I be recognized and promoted?”
Security Needs
Stable work environment: safety, benefits.
“When is open enrollment?”
“What caused that accident yesterday?”
“How can I work more safely?”
Physiological Needs
Survival issues: salary, stable employment.
“Do I have to go to work today?”
“Why is my paycheck delayed/short?”
“Am I going to be the victim of a layoff?”
Secure, mobile, measured communication
Onboarding
Each subnetwork has its own auth file, admins, groups, content
Your Company
YC.Corporate
 YC.Europe
 YC.City
YC.Franchise
 YC.Region
Each subnetwork has its own auth file, admins, groups, content
YC.Region
Shift 1
 Shift 2
 Bartenders
 Managers
 Store 101
 Store 115
Are your employees getting the message? 
→ Open rates
→ Monthly trends
→ Read receipts
Admin portal
These Organizations…
…Love Red e App!
@_hannahbeasley
@_hannahbeasley

Are you contemplating an employee app? 5 factors to consider

  • 1.
    Hannah Beasley Director, Sales& Customer Success Red e App @_hannahbeasley Employee Apps: 5 factors to consider
  • 2.
    Is mobile rightfor you? @_hannahbeasley
  • 3.
    Do my employees havesmartphones? 68% of all US adults own smartphones (Source) @_hannahbeasley
  • 4.
    Smartphones are alreadyin your employees’ hands. hours/day using apps 3+ We spend an average of times each day 85+ We check our phones @_hannahbeasley
  • 5.
    Smartphone Growth Smartphone ownershipis on track to eclipse desktop and laptop ownership within the next 18 months (Source) @_hannahbeasley
  • 6.
    Invest in solutionsfor the future of your workforce @_hannahbeasley
  • 7.
    Invest in solutionsfor the future of your workforce •  What are your employee demographics? •  Where is your workforce going in the next 5 years? •  What communication methods do your employees prefer? @_hannahbeasley
  • 8.
  • 9.
    Custom Built •  Highup-front development costs •  Significant development time •  Ongoing maintenance in-house •  Support burden •  Full control, custom
  • 10.
    Software as aService •  Quick startup time, minimal up-front costs •  Support and onboarding services NETWORK SETUP IMPLEMENTATION & TRAINING SUCCESS & SUPPORT
  • 11.
    How will Iget my employees to use an app? @_hannahbeasley
  • 12.
    Employee Triggers| Benefits+ HR → Distribute tax documents → Share updates around payroll → Notify employees during open enrollment → Job postings → HR FAQs @_hannahbeasley
  • 13.
    Employee Triggers| Operations+ Risk Mgt → Weather alerts + shift cancellations → Share schedules → Notify employees of security threats @_hannahbeasley
  • 14.
    What about security andcontrols? @_hannahbeasley
  • 15.
    Security •  Connect withyour IT team •  Be sure internal information remains internal INFRASTRUCTURE SECURITY DATA @_hannahbeasley
  • 16.
    Controls •  Everyone’s messageis no one’s message •  What level of reply and conversation makes sense for you? ACCESS GROUPS PERMISSIONS @_hannahbeasley
  • 17.
    Who is youraudience? @_hannahbeasley
  • 18.
    Physiological Needs Survival issues:salary, employment stability, big company news. “What happened with my paycheck?” Security Needs Stable work environment: safety, benefits. “When is open enrollment?” Belongingness Needs Social concerns with peers and management. “What’s going on at work this week?” Esteem Needs Respect, recognition, and perks. “How can I access employee discounts?” Self Actualization Needs Autonomy and achievement. “How can I be recognized and promoted?”
  • 19.
    Security Needs Stable workenvironment: safety, benefits. “When is open enrollment?” “What caused that accident yesterday?” “How can I work more safely?” Physiological Needs Survival issues: salary, stable employment. “Do I have to go to work today?” “Why is my paycheck delayed/short?” “Am I going to be the victim of a layoff?”
  • 20.
  • 21.
  • 22.
    Each subnetwork hasits own auth file, admins, groups, content Your Company YC.Corporate YC.Europe YC.City YC.Franchise YC.Region
  • 23.
    Each subnetwork hasits own auth file, admins, groups, content YC.Region Shift 1 Shift 2 Bartenders Managers Store 101 Store 115
  • 24.
    Are your employeesgetting the message? → Open rates → Monthly trends → Read receipts
  • 25.
  • 28.
    These Organizations… …Love Rede App! @_hannahbeasley
  • 29.