Download as PDF, PPTX
Uploaded byHighSpark | Visual Storytelling Agency
Aristotle's Guide To: Persuasive Presentations
The document discusses Aristotle's principles of persuasive presentations, emphasizing the importance of ethos (credibility), pathos (emotional connection), and logos (logic and reasoning). It highlights the need for speakers to establish credibility through expertise, foster emotional engagement with storytelling and visuals, and support arguments with accurate data. The content aims to equip readers with skills to enhance their persuasive presentation abilities.
More Related Content
![Tell a Story! [Be the Batman]](https://cdn.slidesharecdn.com/ss_thumbnails/nextbigpresentation-151230131358-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Aristotle's Guide To: Persuasive Presentations
Aristotle's Guide To: Persuasive Presentations
- 1.
- 2. Question: What do youbring to a sales pitch?
- 3. >2000 Years back AGreek Philosopher answered that very question.
- 4.
- 5.
- 6.
- 7. Ethos refers topeople’s liking for Credibility & Character
- 8. We more readily believepeople we revere or appear to be credible.
- 9.
- 10. Bring up real experiences andknow your topic intimately
- 11. If you’re a realexpert prove it.
- 12. Don’t speak impulsively,it only takes one blunder to look like a clueless bozo.
- 13. In other words,you need to look the part. Literally.
- 14. But make sureyou know what you're talking about.
- 15. Overdressing a little doesn’thurt but underdressing can make you look incompetent.
- 16. “ Our perceptionof a speaker or writer's character influences how believable or convincing we find what that person has to say”
- 17.
- 18. refers to people’sliking for emotional & personal connection.Pathos
- 19. The goal ofPathos is to put the audience in a certain emotional state where they become less critical.
- 20. You could sayit reduces the ability to judge, thereby clouding better judgement. An almost primal reaction
- 21. Gerhard Roth ,Biologist “Most decisions are made unconsciously, free will is an illusion.”
- 22. Does ‘Follow yourheart’ ring a bell?
- 23.
- 24. Use strong visualsto elicit an emotional response from your audience.
- 25. Using images ratherthan just text helps keep things interesting.
- 26. Tell Riveting Stories thatlink back to your point
- 27. This indirectly raisesthe emotions of your audience to your cause.
- 28. It also makesthem less likely to become critical of what you’re saying.
- 29.
- 30. Illustrate a contrastbetween what is the status quo and what you want to achieve
- 31. Relate back tothem
- 32. No one caresabout listening to what you have to say. They only care about what’s in it for them.
- 33. Highlight parts ofyour solution that are congruent with their values.
- 34. “ The Emotionsare all those feelings that so change men as to affect their judgements,and that are also attended by pain or pleasure. Such are anger, pity, fear and the like, with their opposites. We must arrange what we have to say about each of them under three heads.”
- 35.
- 36. refers to people’sliking for logic, facts and reasoningLogos
- 37. To prove yourpoint, you need cold hard facts and numbers.
- 38. But Remember: Quote onlyTrue facts. If it’s based on your opinion, say it. Don’t mislead your audience.
- 39. On the otherhand, if someone credible said the same thing, feel free to quote them on it. To be or not to be~ Shakespeare
- 40. Industry-specific buzzwords used sparinglycan help you look more informed and impress your audience.
- 41. Persuasion is effectedthrough the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question.
- 42. Want to equipyourself with Persuasive Presentation Chops? Sign up for our Free Email Course on Storytelling Sign Me Up!
- 43. Need expert help?Contact us: http://highspark.co/contact
- 44.