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Article on 'future business verticals for mera medicare'
- 1. Future Business Verticals for 'Mera Medicare' India is at the cusp of an e-commerce revolution. Although e-commerce has been making rounds in the country for over a decade, it is in the recent years that the appropriate ecosystem has started to fall in place. Factors like accelerating internet access, staggering penetration of mobile phones and robust investment have driven the growth of this industry, which will be a main driver for the 'Mera Medicare' market penetration in the other parts of India , specially rural India where the supply chain and logistics are highly complex to manage. However, the Government’s ambitious ‘Digital India’ project that aims to offer a one-stop shop for Government services will further bolster the sector by introducing internet and broadband to remote corners of the country and increase trade. Due to this digital revolution, the e- commerce sector in India has become 4 times its size, from $3.8 billion in 2009 to $17 billion in 2014, growing at a CAGR of 37%. This is where 'Mera Medicare' has a huge potential to explore and a chance to be the market leader by acting fast and by been pro-active. 'Mera Medicare' should not be getting into product specific vertical integration as than the personal product branding initiative might have a clouding effect on the transparency offered by 'Mera Medicare' in its current profile, however, getting into generic medicine generation can a fruitful decision to consider as there is no branding initiative, and the customer is the King to decide for himself depending on the pricing criteria. 'Mera Medicare's' plans should be to incorporate the SMAC .The company would have to smartly interplay Social exposure reach , Mobility, Analytics, Cloud data to better analyze the need for the products in different segments of market and maximize them to get the desired output of customer specific products availability and attractive offers. The big retailers are increasingly focusing on their digital strategies in order to gain the obvious benefits of online platforms – wider reach, always on, personalization to name a few. The e-commerce companies are concentrating their efforts on increasing the penetration of their mobile apps for higher growth. Big players in this space claim to have more than 50% of their revenue coming from mobile apps. With the emergence of non-banking players in the payments industry and innovative vertical specific startups, the Indian e-commerce market is expanding at a rapid pace. 'Mera Medicare' will later than sooner feel the need to include its own payment module and wallet for the customer to reap benefits of getting it delivered at destinations where the order-placer shall not be present. We just had the ‘BILLION DOLLAR YEAR’ in 2014, and 2015 looks even bigger than it. 'Mera Medicare' will definitely try to make it worth saying 'Mera Million Dollar Year for Medicare'.