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Arun organiations study at periyar rice
Periyar Modern Rice Mill is located in Mattor, Kerala and was established in 1991. It introduced packed rice in Kerala and focuses on producing high quality traditional rice varieties. The company has received ISO 9001 and ISO 22000 certifications. It has various departments like purchase, production, marketing, finance, and quality control that work together under a general manager. The production process involves 5 stages and the company aims to improve quality, services, and expand its product range through its vision and mission statements.
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Arun organiations study at periyar rice
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- 2. HISTORY OF PERIYAR Founder: K.P DevassyKutty 1991 Location : Mattor, MC Road, kalady 1991 : Periyar modern rice mill introduced in kerala, the idea of packed rice. Brand name : Periyar : ISO 9001:1994 International Certification 1998 : Periyar modern rice mill 2 nd unit ( introduced sortex machine in India) 2011 : received ISO 22000:2005 certification Position : 4th in India , 2nd in Kerala Tagline : ‘ goodness of traditional taste’ General Manager : Mr.Sunil Polachan
- 3. OBJECTIVES OF THE STUDY Tounderstand how a business organization functions. To acquire knowledge about the origin and history of the company. To study the various operation of each departments To conduct the SWOT analysis. To interact with the managers at different level and to know the responsibilities and routine activities. To watch the production process of the company. To observe workers at their work place and to interact with them.
- 4. RESEARCH METHODOLOGY Primary source ofdata Primary data were collected through direct consulting the staff and other employees of the organization and direct observation of various activities and functions. Secondary source of data Secondary data were collected from company’s internal records, annual report, from the company website, brochures, catalogues.
- 6. ORGANIZATION STRUCTURE GENERAL MANAGER Production& Purchasemanager Store keeper Production supervisor Finance manager Marketing manager Quality control manager Maintenance supervisor HR manager Accountant Sales Supervisor Workers WorkersWorkers Workers MANAGING PARTNER.
- 7. VISION To improve thequality and services on day to day basis. To increase the product range to serve better and the wide variety of traditional taste of Kerala.
- 8. MISSION Providing the bestproducts using the latest technology and machinery. VALUES OF THE COMPANY High quality products Customer orientation Good relation between management, employees and workers.
- 9. DEPARTMENTS PURCHASE DEPARTMENT PRODUCTION DEPARTMENT MARKETINGDEPARTMENT HUMAN RESOURCE DEPARTMENT FINANCE DEPARTMENT QUALITY CONTROLL DEPARTMRNT SALES DEPARTMENT
- 10. Purchase department Requires thematerials for production at right time at right quality and quantity. The paddy is purchase from Andhra Pradesh, Tamil Nadu and Kerala. Purchase proper quality of materials to have minimum possible wastage of material and loss in production
- 11. Production department 5 Stagesof production Raw paddy cleaning section Par boiling section Drying section Milling section Packing section Improving volume of production Minimizing work rates Efficient training
- 12. Marketing Department Tomarket goods and services To find out customer’s needs and wants. To advertise the products of the company. Human Resource Department Recruitment and selection of staffs Promotion and transfer Training and developing managers
- 13. Finance Department Verificationof payment and receipt voucher Effective cash management Maintain record Stock verification Quality Control Department Improving the product quality Ensuring systematic communication of customer feedback forward improving process control.
- 14. PRODUCT PROFILE VARIETIES OFRICE WHEAT PRODUCTS BREAKFAST PRODUCTS OTHER PRODUCTS
- 15. COMPETITORS Nirapara Rice Pavizham Rice NallariRice Malayil Rice Double Horse Rice Avani Rice Vijay Rice Peter’s Rice Thiruvonam Rice Mother’s Rice
- 16. SWOT ANALYSIS STRENGTH Quality Better service ISO certification 22000:2005 Skilled and knowledge employees WEAKNESS Scarcity of raw materials Raw materials are imported at high cost Less advertisement in different Medias OPPORTUNITIES Company is located near to the road for easy transportation. Company export its products to other Asian countries. Company is having a plenty of land that will help to expand its production area. THREATS Competition is the main problem faced by the company. Decreasing paddy cultivation . Technological changes in future.
- 17. FINDINGS This isan ISO 22000:2005 certified company. Well established with modern machines and equipment’s They produce variety of products other than rice like rice products, wheat products, pickles, They are conscious about the quality of their products. They have skilled and hard working staffs and workers. All the departments function very well The prices for the products are reasonable. The company, the workers and all other who are entering to the company are under the surveillance of cameras.
- 18. SUGGESTIONS o They haveadopted strong promotional activities to attract more customers. o Advertisements should be given to different Medias. o Sales should be increased by starting agencies or branches in different parts of the state. o More modern and better machines should be introduced to make the production process easier.