As media evaluation 7

AS MEDIA EVALUATION
Q7: Looking back at your task, what do you feel you have
learnt in the progression from this to the final product?

Magazine Drafts
These were the drafts I had done throughout this unit, as seen in the 3 images my
Photoshop skills were quite poor and since then have improved hugely to make my final
product more professional. Although my three drafts did not have any images, I had learnt
about magazine conventions which is reflected on my final product.

In the progress of constructing my media product,
there is clear change from my first draft to my final
product. First of all, the use of font has taught me
that if you experiment with the size and colour then
it is more likely to appeal to the audience. By giving
my font more personality via separating certain
words and making them bold or lighter it reflects on
the importance they try to convey as well as
appealing to the audience by standing out. Similarly,
by adding a professional image which is good quality
distinctively changes the whole quality of the
magazine.
On my front cover I have used the paint brush tool in which I have changed the opacity from
10% to 30% . I have used it on the boarders of my front cover to make the edges white and the
centre lighter giving more emphasis on the cover star. Moreover by adding a shadow to the
main headline it creates a three dimensional view and stands out. The black and red writing
against the white background creates a professional finish.

With my contents, there is an impressive
development as there is more going on in my
final product in comparison to my draft. The
house style in all three of my pages is evident
through the colours red black white. I have
added two images, one on each column, this is
done to divert the audiences attention from the
text to the images. By adding a black border
around the images it creates a cleaner cut
instead of having the image raw. The location of
the heading at the top of the page is a
conventional way of letting the readers know
what the page is about.
Also, by making the headings of the features red and larger, I have made it easier to be read.
Additionally, by adding an authors note, I am engaging the audience with the author which is
welcoming for the reader. The anchoring shadow of the magazines masthead behind the text
is an unconventional way of presenting the brand but also creative.

On the left I have my double page draft and on the right my final product. Although the lay out
has remained the same there is an improvement between the two pages. The conventional three
column interview has stayed the same but the font has changed to a serif font as it is easier to
read rather than sans- serif. Also, I have learnt that the gutter is essential as it does not put the
audience off the body text by tiring them with chunks of information. The image on the right is
used to support the text on the left and the colour of the clothing was imitated to the colour of
the heading this was done to ensure a consistent neat style.

Reflection:
Looking back at my task, I have become confident with the codes and conventions of
music magazines as I understand how important detail is. Through small details I am
able to attract my target audience as have explained and analysed in my previous
evaluation questions. My task has broadened my knowledge on different formats as I
am able to assertively use and interpret my ideas through them. I am capable of
analysing the different types of genres and discuss what codes and conventions have
been used to support that specific genre. Furthermore, my knowledge of editing and
the manipulation of fonts has made me recognise that certain colours and types of font
are used to speak with the audience through their connotations. Being organised has
taught me to follow a house style and complete work at a high standard by having a
professional finish.

As media evaluation 7

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