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Uploaded byTodd Von Deak, MBA, CAE
ASAE 2011 MMC Presentation - SEO
The document discusses effective strategies for enhancing website visibility through search engine optimization (SEO) practices, emphasizing the importance of unique content and relevant keywords. It outlines the significance of link building and monitoring site performance, advocating for regular audits and the use of pay-per-click (PPC) campaigns to improve organic traffic over time. The authors share lessons learned from their experiences and offer tools and checks to optimize website content.
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ASAE 2011 MMC Presentation - SEO
- 1. From Page 55to Page 1: One Journey Out of the Google Abyss Tuesday, April 26 th (10:15 AM) Society of Hospital Medicine (SHM) Ashley Berger – Senior Manager of Marketing Todd Von Deak, MBA, CAE - VP of Operations & General Manager Shawn Sullivan - Web/Interactive Services Manager www.asaecenter.org/mmcc Hub Tag: #MMCCon lb1 T
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- 4. SHM’s Abyss –Hospitalist Jobs
- 5. SHM’s Abyss –55 Pages PAGE 55 We were here
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- 7. It All BeganWith Research T
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- 10. SHM’s Research Formula:Our Site: Know what we have Other Sites: “View source” Links/Traffic: Yahoo/Google A
- 11. PageRank: What isit? Google’s technology that determines the “importance” of a webpage by looking at what other pages link to it, as well as other factors The more sites that link to you, the higher your PageRank. The higher the PageRank of the pages that link to you, the higher your PageRank. S
- 12. Make sure yourcontent is relevant & useful: Don’t duplicate content and make sure every page is unique. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. S
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- 14. Hit the Basicson Your Own Site Content (Delete Pages!) Alt Text on Images Meta and H1/H2 Tags Analytics Coding We were surprised to find just how many of the basics weren’t so basic. A
- 15. Tools You CanUse: Research Findings T PageTag Meta Tag H1/H2 Tags Keywords Links Our Site #1 Site We Want to Be Like #2 Site We Want to Be Like #3 Site We Want to Be Like
- 16. How to ViewSource Right Click on page Click “View Source” Look for Title and Meta S
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- 18. T Unique VisitorsPages Viewed Time on Site What to Look For
- 19. Tools You CanUse: Audit Your Top 10 Pages Site Wide : XML Site Map T URL #1 URL #2 URL #3 URL #4 TitleTag (Y/N)? Meta Tags? Heading Tags? Alt. Text -Images? Content Reviewed? Appropriate Links? Analytics Code?
- 20. Check List: SPage Title Meta Keywords Meta Description Image Alt Tags Content Link Names
- 21. Link Building CanHold the Key T
- 22. SHM’s Keys toLink Building: Not all links are equal Don’t always reciprocate It’s a marathon, not a sprint A
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- 24. Launched a PPCCampaign: Time for organic to work Kept it simple Mitigated Risk ($$$) Data allowed for continual adjustments/improvements. T
- 25. Lessons Learned –Put Points on the Scoreboard Basics Count – Play Tee Ball Audit Yourself Regularly PPC can buy you time Monitor, Track and Adjust T
- 26. Questions? Todd [email_address]800-843-3360 Ashley [email_address] 800-843-3360 Shawn [email_address] 800-843-3360 T