The document outlines an assignment for students to create interview questions for a vice president position at an organic cereal company, Cereal Stuff, which aims to expand into Canadian and Mexican markets. It emphasizes the need for leadership skills relevant to an international business context, as well as the importance of candidate selection for the company's future success. Key topics include the organization's culture, mission, and the qualities desired in candidates to lead a new marketing division with a focus on sustainable products.