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© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential
Featured speakers
Marcus Sarmento
Leader, Product Marketing
Saakshi Gusain
Solutions Engineer
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
3
Housekeeping
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Before we begin…
• If you have any questions, please type them in the Questions window.
• If you have any audio problems, please chat us for help.
• A recording of this presentation will be sent to you in a few days.
Agenda
4
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
• Market Challenges
• What is Assurance?
• Customer Case Study
• Demo
• Q&A
5
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
82%
of respondents agree that their
network environment is more
complex than it was 2 years ago​
​
[Enterprise Strategy Group]​
6
Network Complexity is a Growing Risk
You’re accountable for both owned and unowned network issues
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Edge
data centers
Mobile
networks
Wireless
gateway
Cloud
providers
BYOD
Enterprise
edge
Regional
data centers Local
ISP Transport
Mobile user
SaaS
provider
Factory
Cameras &
sensors
Home office
Enterprise HQ
Enterprise
data center
Branch office
Cloud
provider
Silos of people, tools and data increase complexity | AI-powered workflows introduce new demands
7
Owning the Entire Digital Experience
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Edge
data centers
Mobile
networks
Wireless
gateway
Cloud
providers
BYOD
Enterprise
edge
Regional
data centers Local
ISP Transport
Mobile user
SaaS
provider
Factory
Cameras &
sensors
Home office
Enterprise HQ
Enterprise
data center
Branch office
Cloud
provider
Assurance is the promise
of an outcome
8
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
The Challenge
Negative Digital Experiences Impact Business
Your Apps Your People Your Infrastructure
1
Uptime Institute: 2022 Outage Analysis 2
Uptime Institute: Annual outages analysis 2023 3
Dun & Bradstreet: Assessing the Financial Cost of Downtime 4
IBM Global Services; IDC: DevOps and the Cost of Downtime
81%
of outages
1hr.=$400K+
downtime to $1Mil-5Mil+
Third-party operators
(including cloud, hosting, colocation,
telecommunication providers, etc.)
account for 81% of all publicly
reported outages2
Businesses losing $700 billion
a year to IT downtime1
The average cost of an unplanned application
outage was estimated at over $400,000 per hour.
Critical application failures exact a far steeper toll,
from $500,000 to $1 million per hour4
1.6 hrs.
avg. downtime per week
59% of Fortune 500 companies
experience a minimum of 1.6
hours of downtime per week3
$700B
business loss
9
Cisco ThousandEyes Delivers Multilayered Assurance
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Branch Campus Data
Center
Internet
Service
Provider
SaaS Cloud
Home
Endpoint Device
Deep assurance for networks you own - and
every network and endpoint you don’t
NetFlow | Packets | Device Health | Synthetics | BGP | DNS | Cloud Flow
10
From Reactive to Proactive Operations
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Localize
and Diagnose
Visualize, localize, and
diagnose across every
network segment
Reactive monitoring
Baseline
and Detect
Monitor end-to-end
digital experience from
critical vantage points
Mitigate and
Remediate
Closed-loop actions
across digital domains
and teams
Predict and
Optimize
Forecast disruptions,
optimize path, and
plan connectivity
and migrations
Assurance
11
Innovative Assurance Capabilities Across All Four Stages
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Localize
and Diagnose
Baseline
and Detect
Mitigate and
Remediate
Predict and
Optimize
Endpoint Insights
Cloud Insights
AWS
Internet Insights
Enterprise Insights
Path Visualization
Configuration
Correlation
Site-wide Views
Intelligent PCAP
3rd
Party Shared
Insights
Remediation
Workflows
Predictive Path
Recommendation
Wireless Channel
Optimization
AI-Powered Assurance
12
Assure Every Experience with Cisco ThousandEyes
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Monitor ISP, cloud, and SaaS dependencies to
correlate external factors with performance
AI-powered intelligence analyzes billions of daily
metrics to deliver insights tailored to your network
Detect degradations early through continuous,
proactive monitoring across all dependencies
Benchmark app and network performance pre-
migration using cloud and endpoint vantage points
Internal tools can’t see how ISPs, cloud providers,
or SaaS impact application experience
AI-driven networking relies on limited data, missing
external factors that affect automation
Performance issues remain undetected until users
report problems or SLAs are violated
No reliable way to baseline and compare
performance before and after migration
With ThousandEyes
Without ThousandEyes
WWE
Managing the complexities between
WWE’s owned and unowned
environments
Ensuring dependable data transmission
between diverse infrastructures
Addressing potential site downtimes
that could be highly disruptive
13
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
ISP Monitoring
Network Monitoring
CDN Monitoring
Improved network
resilience
Strengthened collaboration
Enhanced ISP partnerships
Assuring Spectacular Shows Anytime, Anywhere
World Wrestling Entertainment, Inc. (WWE) is a global sports entertainment company renowned for
its professional wrestling events and media content, including popular shows.
Challenges Solutions Outcomes
Abillion
fan experiences
assured
“ThousandEyes has been instrumental in enhancing the assurance of our digital supply chain by overlaying our network infrastructure and
ensuring reliable content transmission within our systems and to our global partners.”
This document is an abridged version of a study commissioned by Cisco ThousandEyes: The Total Economic Impact™ of Cisco ThousandEyes End User Monitoring, August 2022.
173%
ROI
<6
Month
payback period
>50%
Productivity
boost for ITOps
and NetOps teams
6.9%
Boost
in hourly productivity for remote,
non-customer-
facing employees
50-80%
Reduction
of MTTI for P1 and P2
incidents impacting remote
workers
5.5%
Increase
in hourly revenue productivity
for remote revenue-generating
employees
14
Our Value
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
The Total Economic Impact™
of ThousandEyes End User Monitoring
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential
Demo
15
16
Innovative Assurance Capabilities Across All Four Stages
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Localize
and Diagnose
Baseline
and Detect
Mitigate and
Remediate
Predict and
Optimize
Endpoint Insights
Cloud Insights
AWS
Internet Insights
Enterprise Insights
Path Visualization
Configuration
Correlation
Site-wide Views
Intelligent PCAP
3rd
Party Shared
Insights
Remediation
Workflows
Predictive Path
Recommendation
Wireless Channel
Optimization
AI-Powered Assurance
17
Innovative Assurance Capabilities Across All Four Stages
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Localize
and Diagnose
Baseline
and Detect
Mitigate and
Remediate
Predict and
Optimize
Endpoint Insights
Cloud Insights
AWS
Internet Insights
Enterprise Insights
Path Visualization
Configuration
Correlation
Site-wide Views
Intelligent PCAP
3rd
Party Shared
Insights
Remediation
Workflows
Predictive Path
Recommendation
Wireless Channel
Optimization
AI-Powered Assurance
18
Innovative Assurance Capabilities Across All Four Stages
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Localize
and Diagnose
Baseline
and Detect
Mitigate and
Remediate
Predict and
Optimize
Endpoint Insights
Cloud Insights
AWS
Internet Insights
Enterprise Insights
Path Visualization
Configuration
Correlation
Site-wide Views
Intelligent PCAP
3rd
Party Shared
Insights
Remediation
Workflows
Predictive Path
Recommendation
Wireless Channel
Optimization
AI-Powered Assurance
19
Innovative Assurance Capabilities Across All Four Stages
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Localize
and Diagnose
Baseline
and Detect
Mitigate and
Remediate
Predict and
Optimize
Endpoint Insights
Cloud Insights
AWS
Internet Insights
Enterprise Insights
Path Visualization
Configuration
Correlation
Site-wide Views
Intelligent PCAP
3rd
Party Shared
Insights
Remediation
Workflows
Predictive Path
Recommendation
Wireless Channel
Optimization
AI-Powered Assurance
20
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Next Steps
and Q&A
Learn
More
Free
Trial
Demo
• Subscribe to the blog.
thousandeyes.com/blog/
• Tune in to the Internet Report podcast.
thousandeyes.com/the-internet-report/
• Get a real-time view into the health of the Internet.
thousandeyes.com/outages/
• Sign up for a free trial.
thousandeyes.com/signup/
• Request a demo.
thousandeyes.com/request-demo
21
© 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.

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Assurance Best Practices: Unlocking Proactive Network Operations

  • 1. 1 © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential
  • 2. Featured speakers Marcus Sarmento Leader, Product Marketing Saakshi Gusain Solutions Engineer © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
  • 3. 3 Housekeeping © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Before we begin… • If you have any questions, please type them in the Questions window. • If you have any audio problems, please chat us for help. • A recording of this presentation will be sent to you in a few days.
  • 4. Agenda 4 © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. • Market Challenges • What is Assurance? • Customer Case Study • Demo • Q&A
  • 5. 5 © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. 82% of respondents agree that their network environment is more complex than it was 2 years ago​ ​ [Enterprise Strategy Group]​
  • 6. 6 Network Complexity is a Growing Risk You’re accountable for both owned and unowned network issues © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Edge data centers Mobile networks Wireless gateway Cloud providers BYOD Enterprise edge Regional data centers Local ISP Transport Mobile user SaaS provider Factory Cameras & sensors Home office Enterprise HQ Enterprise data center Branch office Cloud provider Silos of people, tools and data increase complexity | AI-powered workflows introduce new demands
  • 7. 7 Owning the Entire Digital Experience © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Edge data centers Mobile networks Wireless gateway Cloud providers BYOD Enterprise edge Regional data centers Local ISP Transport Mobile user SaaS provider Factory Cameras & sensors Home office Enterprise HQ Enterprise data center Branch office Cloud provider Assurance is the promise of an outcome
  • 8. 8 © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. The Challenge Negative Digital Experiences Impact Business Your Apps Your People Your Infrastructure 1 Uptime Institute: 2022 Outage Analysis 2 Uptime Institute: Annual outages analysis 2023 3 Dun & Bradstreet: Assessing the Financial Cost of Downtime 4 IBM Global Services; IDC: DevOps and the Cost of Downtime 81% of outages 1hr.=$400K+ downtime to $1Mil-5Mil+ Third-party operators (including cloud, hosting, colocation, telecommunication providers, etc.) account for 81% of all publicly reported outages2 Businesses losing $700 billion a year to IT downtime1 The average cost of an unplanned application outage was estimated at over $400,000 per hour. Critical application failures exact a far steeper toll, from $500,000 to $1 million per hour4 1.6 hrs. avg. downtime per week 59% of Fortune 500 companies experience a minimum of 1.6 hours of downtime per week3 $700B business loss
  • 9. 9 Cisco ThousandEyes Delivers Multilayered Assurance © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Branch Campus Data Center Internet Service Provider SaaS Cloud Home Endpoint Device Deep assurance for networks you own - and every network and endpoint you don’t NetFlow | Packets | Device Health | Synthetics | BGP | DNS | Cloud Flow
  • 10. 10 From Reactive to Proactive Operations © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Localize and Diagnose Visualize, localize, and diagnose across every network segment Reactive monitoring Baseline and Detect Monitor end-to-end digital experience from critical vantage points Mitigate and Remediate Closed-loop actions across digital domains and teams Predict and Optimize Forecast disruptions, optimize path, and plan connectivity and migrations Assurance
  • 11. 11 Innovative Assurance Capabilities Across All Four Stages © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Localize and Diagnose Baseline and Detect Mitigate and Remediate Predict and Optimize Endpoint Insights Cloud Insights AWS Internet Insights Enterprise Insights Path Visualization Configuration Correlation Site-wide Views Intelligent PCAP 3rd Party Shared Insights Remediation Workflows Predictive Path Recommendation Wireless Channel Optimization AI-Powered Assurance
  • 12. 12 Assure Every Experience with Cisco ThousandEyes © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Monitor ISP, cloud, and SaaS dependencies to correlate external factors with performance AI-powered intelligence analyzes billions of daily metrics to deliver insights tailored to your network Detect degradations early through continuous, proactive monitoring across all dependencies Benchmark app and network performance pre- migration using cloud and endpoint vantage points Internal tools can’t see how ISPs, cloud providers, or SaaS impact application experience AI-driven networking relies on limited data, missing external factors that affect automation Performance issues remain undetected until users report problems or SLAs are violated No reliable way to baseline and compare performance before and after migration With ThousandEyes Without ThousandEyes
  • 13. WWE Managing the complexities between WWE’s owned and unowned environments Ensuring dependable data transmission between diverse infrastructures Addressing potential site downtimes that could be highly disruptive 13 © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. ISP Monitoring Network Monitoring CDN Monitoring Improved network resilience Strengthened collaboration Enhanced ISP partnerships Assuring Spectacular Shows Anytime, Anywhere World Wrestling Entertainment, Inc. (WWE) is a global sports entertainment company renowned for its professional wrestling events and media content, including popular shows. Challenges Solutions Outcomes Abillion fan experiences assured “ThousandEyes has been instrumental in enhancing the assurance of our digital supply chain by overlaying our network infrastructure and ensuring reliable content transmission within our systems and to our global partners.”
  • 14. This document is an abridged version of a study commissioned by Cisco ThousandEyes: The Total Economic Impact™ of Cisco ThousandEyes End User Monitoring, August 2022. 173% ROI <6 Month payback period >50% Productivity boost for ITOps and NetOps teams 6.9% Boost in hourly productivity for remote, non-customer- facing employees 50-80% Reduction of MTTI for P1 and P2 incidents impacting remote workers 5.5% Increase in hourly revenue productivity for remote revenue-generating employees 14 Our Value © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. The Total Economic Impact™ of ThousandEyes End User Monitoring
  • 15. © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential Demo 15
  • 16. 16 Innovative Assurance Capabilities Across All Four Stages © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Localize and Diagnose Baseline and Detect Mitigate and Remediate Predict and Optimize Endpoint Insights Cloud Insights AWS Internet Insights Enterprise Insights Path Visualization Configuration Correlation Site-wide Views Intelligent PCAP 3rd Party Shared Insights Remediation Workflows Predictive Path Recommendation Wireless Channel Optimization AI-Powered Assurance
  • 17. 17 Innovative Assurance Capabilities Across All Four Stages © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Localize and Diagnose Baseline and Detect Mitigate and Remediate Predict and Optimize Endpoint Insights Cloud Insights AWS Internet Insights Enterprise Insights Path Visualization Configuration Correlation Site-wide Views Intelligent PCAP 3rd Party Shared Insights Remediation Workflows Predictive Path Recommendation Wireless Channel Optimization AI-Powered Assurance
  • 18. 18 Innovative Assurance Capabilities Across All Four Stages © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Localize and Diagnose Baseline and Detect Mitigate and Remediate Predict and Optimize Endpoint Insights Cloud Insights AWS Internet Insights Enterprise Insights Path Visualization Configuration Correlation Site-wide Views Intelligent PCAP 3rd Party Shared Insights Remediation Workflows Predictive Path Recommendation Wireless Channel Optimization AI-Powered Assurance
  • 19. 19 Innovative Assurance Capabilities Across All Four Stages © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Localize and Diagnose Baseline and Detect Mitigate and Remediate Predict and Optimize Endpoint Insights Cloud Insights AWS Internet Insights Enterprise Insights Path Visualization Configuration Correlation Site-wide Views Intelligent PCAP 3rd Party Shared Insights Remediation Workflows Predictive Path Recommendation Wireless Channel Optimization AI-Powered Assurance
  • 20. 20 © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Next Steps and Q&A Learn More Free Trial Demo • Subscribe to the blog. thousandeyes.com/blog/ • Tune in to the Internet Report podcast. thousandeyes.com/the-internet-report/ • Get a real-time view into the health of the Internet. thousandeyes.com/outages/ • Sign up for a free trial. thousandeyes.com/signup/ • Request a demo. thousandeyes.com/request-demo
  • 21. 21 © 2025 Cisco Systems, Inc. and/or its affiliates. All rights reserved.