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Attempting to Predict the Unpredictable
The document discusses methods for predicting consumer behavior and improving marketing strategies, emphasizing experimentation and adaptation based on results. It highlights six methods for forecasting future successes, including leveraging past performance, competitor actions, and user behavior analytics. Ultimately, the piece encourages marketers to rely on data-driven insights rather than assumptions.
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Attempting to Predict the Unpredictable
- 1. Predicting the future ofan Unpredictable Consumer Brian Massey, Conversion Sciences Website Optimizer @bmassey
- 2. We all doit. We are not very good at it. Here are some of the ways we try to predict the future. Predicting the Future
- 3. “What has workedin the past will work in the future.” Predicting the Future Method 1
- 4. Email: Moving from Monthly sendto Weekly send doubled revenue.
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- 7. “What I likeis what will work in the future.” Predicting the Future Method 2
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- 10. “What others aredoing will work for me in the future.” Predicting the Future Method 3
- 15. Slider Panels 1 Order TodayShips Tomorrow Bold Outdoor 2 Free Super Saver 3 Leader in Mesh 4
- 16. Test The PanelsIndividually
- 17. Reordering Sliders 1 Order TodayShips Tomorrow Bold Outdoor 2 Free Super Saver 3 Leader in Mesh 4
- 18. Test The PanelsIndividually
- 19. “Because two thingshappened together, more of one will give us more of the other.” Predicting the Future Method 4
- 20. Those who usesite search convert at higher rates. Therefore, if we get more people to search, we will sell more.
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- 23. “Everyone reacts thesame way.” Predicting the Future Method 5
- 25. “Experimenting will tellme what will work in the future.” Predicting the Future Method 6
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- 27. Why are people clickingon this form field, but not on the others?
- 28. Hypothesis: They want to seethe programs offered.
- 29. 20% Increase In FormFills We added this information to the content and tested.
- 30. Hypotheses What youlike may predict the future What others are doing may predict the future What you have been doing may predict the future What everyone is doing may predict the future One thing may predict the future for another thing.
- 31. @bmassey Don’t Think. Know. Training ConversionCatalyst Consulting PPC Landing Page Optimization Video that Converts Analytics Visitor Personas Feared by Competitors Across the Internet
- 32. 32 PREPARED BY CONVERSION SCIENCES BrianMassey Joel Harvey (888) 961-6604 www.conversionsciences.com 8650 Spicewood Springs Rd. #145-601 Austin, TX 78759