Attitude
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Attitudes represent a person's positive or negative evaluation of another person, object, or issue. Attitudes have three components - cognitive, affective, and behavioral. The cognitive component involves beliefs and opinions, the affective component involves emotions and feelings, and the behavioral component involves actions and reactions toward the attitude object. Attitudes serve four main functions - value-expressive, ego-defensive, knowledge, and utilitarian. People also try to maintain consistency between their attitudes and behaviors.
Attitude
- 2. An attitude is a hypothetical construct that represents an individual's degree of like or dislike for an item. Attitudes are generally positive or negative views of a person, place, thing, or event this is often referred to as the attitude object.
- 3. The predisposition that results in desirable outcomes for individuals and organizations. The tendency of a person that result in an undesirable outcome for individuals and organizations.
- 4. 10 COGNITIVE Opinion or beliefs about attitude object (pos & neg) AFFECTIVE emotions and feelings the object triggers (pos & neg) BEHAVIORAL reaction toward the object (pos & neg actions)
- 5. • Value-Expressive function • enable us to express who we are and what we believe in • Ego-defensive function • enable us to project internally-held conflicts onto others means protecting self-esteem (e.g., homophobia) • Knowledge function • enable us to know the world • Utilitarian/Instrumental Function • Enable us to gain rewards and avoid punishment
- 6. 15 • People try maintain consistency between their different attitudes. • People try maintain consistency between attitudes and behavior. • Altering their attitudes or behavior, developing a rationalization for their discrepancy.
- 7. Measures the degree to which a person identifies himself psychologically with his job and considers his perceived performance level important to self worth. It’s a state in which an employee identifies himself with a particular organization and its goals and wishes to maintain membership in the organization.