The Importance of Attracting Skilled Tradespeople
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The document discusses the critical need for attracting skilled tradespeople in the face of an aging workforce and perceptions that jobs in trades are less desirable compared to those in technology. It highlights generational differences in attitudes towards skilled trades, with younger generations favoring tech careers, and calls for a shift in how the industry markets and showcases opportunities within trades. Additionally, it emphasizes the importance of community and diverse leadership in fostering a sustainable labor force in the skilled trades sector.
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The Importance of Attracting Skilled Tradespeople
- 1. The Importance of Attracting Skilled Tradespeople
- 2. Moderator:Moderator: Suresh Parmachand, Sr. Marketing Mgr., Canada - Uponor Panelists:Panelists: Mark Eatherton, Executive Director – Radiant Professional Alliance (RPA), Contractor Magazine Adam Freill, Editor - Mechanical Business Magazine Ron Jones, President – Green Builder Media Steve Swanson, Trainer – Uponor Mark Vreugdenhil, Publisher – HVAC & Plumbing Magazine The CastThe Cast
- 3. The Generational IdentityThe Generational Identity Current Market (Post War to Boomer)Current Market (Post War to Boomer) Future Market (Gen X, Y and Millennial)Future Market (Gen X, Y and Millennial) Workaholic Loyal to company Rank and file Risk Averse GAPGAP Work/Life Balance Loyal to ideals Capitalize on Opportunities Risk
- 4. 1940’s1940’s 1960’s1960’s 1980’s1980’s 2000’s2000’s 1950’s 1970’s 1990’s Today A Generational SummaryA Generational Summary War Child Post War Baby Boom ME Generation Millennial Generation X Generation Y $4 600 $10 950 $13 600 $23 400 $14 100 $6 450 $4 130 $2 400 $89 330 $22 100 $113 150 $35 900 $297 000 $46 326 Poverty $23k
- 5. A Generational SummaryA Generational Summary Source: AC Neilsen Greatest Generation (1901-1924) Silent Generation (1925-1945) Baby Boomers (1946-1964) Generation X (1965-1976) Millennials/Gen Y (1977-1995) --Younger Millennials (18-27) --Older Millennials (28-36) Generation Z (1995-Present)
- 6. What Are You Seeing As The Hurdles For Engaging New Generations?
- 7. 56 industry tradesperson average age Source: US Census
- 8. Population DistributionPopulation Distribution Source: emsi/career builder 53% 45+
- 9. With An Aging Workforce How Do You Feel the Industry Is Perceiving the Issue Of Industry Attraction?
- 10. Industry 2020Industry 2020 Prospective Students Have No Interest 54% 37% 25% Young people believe there is better future working in computers than skilled trades. Young people believe that skilled trades is old fashioned. Young people believe working in an office is more respected than working with your hands. 11% Students not interested because they don’t think the trades are cool.
- 11. Industry 2020Industry 2020 • Average age of skilled trades : 61 • Age impacts the ability to capitalize on market opportunities • Labour rate on skilled trades increases by ~30% • Unskilled workers enter market to fill market needs • Problems are created within marketplace due to poor installation • Skilled workers are called into fix problems • Problem perpetuates Skilled Trades Become Firefighters
- 12. What Are The Pitfalls Of This Scenario Playing Out?
- 13. Source: Stats Canada, US Census Canadian Population Breakdown US Population Breakdown
- 14. What Age Group Do You Feel Can Drive Change? Why?
- 17. Market DiversityMarket Diversity Half of children under 5 are ethnic. By 2019 half of children under 18 will be ethnic. Source: NBC Nesws, US Census,
- 18. “More so than ever, we need to recognize the importance of young minorities for the growth and vitality of our labour force and economy.“ -William H Fey, Demographer - Bookings Institute Notable Quotes:Notable Quotes:
- 19. How Are Changes In Workforce Diversity Going to Impact Industry?
- 20. New Leadership ParadigmNew Leadership Paradigm TraditionalTraditional New AgeNew Age • Hierarchical • Goal-oriented • Manage resources • Knowledge • Extroversion • Experience • Egotism • Empowering • Intelligence • Success • Influence • Effectiveness (myopic) • Drives Consistency Leadership is influence, nothing more, nothing less. -John Maxwell Leadership is the process of influencing others to work towards a mutually desired vision. -David Burkus • Holistic • People-oriented • Liberate resources • Situational impact • Self-motivated • Intellectual Capital Management • Self confident • Without Boundaries • Selfless • Trust • Effectiveness (peripheral) • Collaborator • Enabler Source: Actionpointe, Journal of Applied Psychology Meet business objectives Creating an environment where individuals will be allowed to foster positive change
- 21. “Management causes 85% of problems in an organization.” -Dr. Demmings The cost of losing an employee in the first year of hire is projected at 3 times their annual salary. -Wynhurst Group
- 22. How Is This New Leadership Paradigm Going To Impact Industry?
- 24. 1 in 3 Parents would encourage children to work in trade High Schools have become incubators for College and University 3 Generations of Change… Source: Association od University and Colleges of Canada (AUCC) * Employment changes in thousands 6 Million6 Million BoomersBoomers In 2 DecadesIn 2 Decades
- 25. The Hierarchy of Trades – Perception Drives Decisions
- 26. Stories Are Being Told
- 27. How Can We Improve Perception of the Trade?
- 28. 49% 51% Median Age 41 Gender Breakdown source: Stats Canada, US Census 2010
- 30. Are We Doing Enough To Attract Women To Our Industry?
- 31. Special Education Funding Sources: 2006 U.S. Budget, Historical Tables. This graph shows that federal grants from special education rose from under $250 million in 1977 to $5 billion in 2000 nearly $12 billion in 2005. 20 % reduction20 % reduction in technicalin technical eductioneduction Decline (millions)
- 32. How Does Public Policy Need To Change Our Education System?
- 33. 51% 49% Smartphone Audience Social Landscape 72% 1919%%1919%% 22%%22%% 3535%%3535%% 4343%%4343%% 1313%%1313%%1313%%1313%% 2121%%2121%% 5252%%5252%% Social @ PlaySocial @ Play 99%%99%% 44%%44%% 1111%%1111%% 7676%%7676%% Social @ WorkSocial @ Work 22%%22%%
- 34. The Power Of One Social mediaSocial media has changed the way we consume and share information. Technology has provided a conduit for individuals to shareindividuals to share their stories, opinions, thoughts, content, images, videos, etc. to theto the massesmasses, with few restrictions.
- 35. Cognitive Learning Gamification Of Industry LearningGamification Of Industry Learning Source: www.interplayenergy.com/intercaz
- 36. How Have Social Trends Changed in Business? How Can We Leverage These Trends To Build Awareness?
- 38. Brain Drain - Today 18-25 26-37 38-49 50-60 61-70 71+ 16 561 000 Age Distribution 3% 18% 24% 45% 11%
- 39. Brain Drain – 10 years 18-25 26-37 38-49 50-60 61-70 71+ 14 739 292 Age Distribution 2% 2% 18% 23% 44% 11%
- 40. Brain Drain – 15 years 18-25 26-37 38-49 50-60 61-70 71+ 11 261 480 2% 2% 10% 21% 33% 32% Age Distribution
- 42. Government Programs Source: www.actionplan.gc.ca Source: www.skillsusa.org
- 43. Association Programs Insert HRAI program Source: www.careertap.ca Source: www.hrai.ca
- 45. Governments & Associations are Trying, But Can They Do It Alone? How Can We Help?
- 46. It Takes A Village To Raise A Child
- 47. It Takes A Community To Develop A Tradesperson
- 48. The Community
- 49. How Do You Feel The Community Can Work Together?
- 50. We will need to rethink where our leaders are from…
- 52. • Advanced Technology Services Inc., a Peoria, Ill., factory- maintenance company that employs 2,300 workers • In the classroom – hands on secondary school training for high- school graduates at a cost of $1,500 per student • War veterans transition program What Are Others Doing? ATS Source: www.advancedtech.com
- 53. What Are Others Doing? Government Of Canada The Government of Canada launched the Federal Skilled Trades Program in January 2013 to facilitate the immigration of skilled tradespeople who meet Canada’s current and evolving economic needs. Skilled tradespeople are assessed on relevant criteria, such as language ability, practical training and work experience rather than formal academic education. Source: www.cic.gc.ca
- 54. What Are Others Doing? mikeroweWORKS Profoundly Disconnected: A trillion dollars in student loans. Record high unemployment. Three million good jobs that no one seems to want. The goal of Profoundly Disconnected is to challenge the absurd belief that a four-year degree is the only path to success. The Skills Gap is here, and if we don’t close it, it’ll swallow us all. Which is a long way of saying, we could use your help… Source: www.profoundlydisconnected.com
- 55. What Are Others Doing? Collaborative Effort Canadian Apprenticeship Forum-Forum www.caf-fca.org. About Skills/Compétences Canada www.skillscanada.ca. About the Campaign In 2006, the two organizations partnered to develop and launch the Skilled Trades: A Career you can Build On campaign. The campaign reached across Canada through various resources, marketing materials, a new website and even some theatre ads. Source: www.careersincanada.ca
- 56. "What the industry needs is to be much more aggressive in marketing and creating visibility.“ -Jim Ryan, Chief Executive Grainger Notable Quotes:Notable Quotes: "We've made work the enemy," -Mike Rowe, TV Personality
- 57. • Leverage government apprenticeshipLeverage government apprenticeship programsprograms • Work with Associations at the localWork with Associations at the local chapter level to improve circumstancechapter level to improve circumstance • Elevate the trade – tell your storiesElevate the trade – tell your stories What Can you Do?What Can you Do?
- 58. [email protected] @mktngjnky Linkedin.com/marketingjunky marketingjunky.wordpress.com Suresh ParmachandSuresh Parmachand The Importance of AttractingThe Importance of Attracting Skilled TradespeopleSkilled Tradespeople
Editor's Notes
- #7: Panelists: Krystal, Jennifer and Joanna (rest of the group as needed)
- #13: Panelists: Mark, Ron and Jennifer (rest of the group as needed)
- #15: Panelists: Ron, Jennifer and Joanna (rest of the group as needed)
- #20: Panelists: All (round robin)
- #25: Over the last 40 years, Canada’s economy has been driven by labour market growth. However, demographic projections confirm that Canada can no longer rely on rapid population growth to fuel our economy. In the next two decades, the number of Canadians over the age of 65 will double. More than 6 million baby boomers will retire and this older population will create greater demand for legal, health and social services throughout our economy.
- #28: Panelists: Joanna and Mark
- #46: Panelists: Joanna and Mark