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Audience 1f
- 1. Audience Classification #4 Lifestyle Categories
- 2. Lifestyle categories Can yougroup people according to their lifestyles? Make a list of five different ‘types’ of people, based on their attitudes towards life and the way that they live... e.g. People who want to make the world a better place. or People who want to be accepted by those around them.
- 3. Lifestyle categories 4. Cowboys: People who want to make money quickly and easily. Cynics: People who always have something to complain about Drifters: People who aren’t at all sure what they want. Drop-outs: People who do not want to get committed in any way. Egoists: People who are mainly concerned to get the most for themselves out of life. Groupies: People who want to be accepted by those around them Innovators: People who want to make their mark on the world. Puritans: People who want to feel they have done their duty Rebels: People who want the world to fit in with their idea of how it should be. Traditionalists: People who want everything to remain the same. Trendies: People who are desperate to have the admiration of their peer group. Utopians: People who want to make the world a better place.