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Audience Behaviour: Bring Back that Lovin‘ Feelin‘
The document highlights the significant growth of online engagement among Canadians, noting that 94% of the online population performs searches and 85% streams videos. It emphasizes the shift towards online media consumption, with social networking platforms seeing a surge in usage, particularly among females. As traditional advertising adapts, understanding the impact of digital strategies will be crucial for brands to maintain visibility and reach their audience.
