Audience research

Audience research

• 1.
  Audience Research formy product Age: The ages that my product is going to aimed at, is 16-25 but the product can be likeable for all ages. I have chosen this age group because after doing my research this is the style of t-shirt and the logo fits the style of people this age better, Doing this will increase profits as they are going to be the ones most interest in the product. Most people that set trends in this day and age are of this age group and using them in the advertising campaign will make clear the age it is meant for. Brands such as Carhartt use models around the age of 20-25 which when people who are younger look up to and want to look older or more sophisticated, so it appeals across the market. With doing this people of the older ages are going to be interested as well because the model does not look to young for it to catch their eye, I will be using this in my advert because the sophistication mixed in with the style which is still appealing to the younger ages. Gender:The product is mainly going to be at males because I am a male myself and creating a product for a sex which I can only judge on what I see others in would be a lot harder than making a product I would like to wear myself and know better what they are interested in. The product is still open to females as some girls like dressing in boys clothes, that’s the trend with some people it will not appeal to a lot but they can wear them. Socio economic:As my product is not going to be a expensive designer brand it makes the product open to a wide range of people on the working hierarchy, so effectively it can be afforded by most people because a lot of branded t-shirts on the market cost about the same price I am going to be making the RRP of the product. B, C1, C2 & D are the market which undoubtedly going to be aimed at, the only reason I have left the other two out is because A would spend most there time in suits or designer clothes because their wages allow them to be able to spend that kind of money on clothing, it does not completely put them out of the target audience but the they will not be as interested as the middle classes. The E section is questionable as well because some will be able to afford it but they will not have the kind of money to spend freely on clothes so once in an occasion they will buy something new.