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Authentic Self Promotion for Women (on- and off-line)
The document discusses the importance of authentic self-promotion in both personal and professional contexts, highlighting disparities in earnings between genders. It defines self-promotion as marketing one's skills and achievements and provides strategies for effective self-promotion, such as creating a plan and engaging with others. Additionally, it addresses common barriers to self-promotion and offers examples of how to promote oneself online and in person.
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Authentic Self Promotion for Women (on- and off-line)
- 1. Caroline Cummingssocialmedia-bootcamp.comcarolineineugene@gmail.comAuthentic SelfPromotionOn- and Off-line
- 3. “We do theexact same job and he earns $100,000 to my $80,000…”
- 4. In 2005, womenunder 25 working full-time earned 93.2% of men's salaries Compared to those25 and older, who earned 79.4% of men's salaries
- 6. What is SelfPromotion?Working hard = self promotion?Dedication to your job/clients?Working long hours?Taking the lead to let others know aboutthe good things you have done, can do andare doing?Ronna Lichtenberg, author of Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
- 7. “Using your influence,skills and powers of persuasion to gain support and to get people to do what you want them to do”
- 8. Self Promotion =Public Relations= Marketing= Sales= Social Media= Part of doing biz= Makes $$$= Fun!
- 9. Self Promotion isCharacter BuildingUnleashing your inner hero!Stepping out of your comfort zoneAsking for a raise/promotion/jobStepping up to take the leadAdmitting when you’re wrongVolunteering in your communitySharing your successesSpeaking up for yourself and othersImage Source: jupiterjenkins.com/blog2/?p=923
- 10. How do Iself promote authentically??
- 11. Know what yourend goal is firstMake a self promotion planWhat do you want to be known for and why?Be a conversation starterShow interest in othersGive value (sell without selling)Promote others by using your talents/expertiseThoughtful and sensitive in deliveryBreathe! Pause! Smile! Eye Contact!
- 12. Why we don’tself promote…We never learned how toWe don’t think we know how toIt’s not “lady-like”It’s not my styleAccusations of conceitIt’s “shameless”We’re too embarrassed It’s too stressfulWe’ll sell ourselves shortWe’ll oversell ourselves
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- 14. Craft Your BioAccordinglyMy bio #1My bio #2My bio #3
- 15. The Art ofSelf Introductions…
- 16. The EntrepreneurThe AdvocateTheLife of the Party!The Philanthropist
- 17. Mommy CEOCreative WriterTheObserverThe Investor
- 18. Join Groups –Start Groups
- 19. Get a “PromoBuddy”
- 20. Deliver presentationsTopic ofPassionUse ImagesTailor ItProspect ItEngage AudienceEmpower AudienceTell StoriesYour Ask?
- 21.
- 22. What’s News? WhoCares?Significant client/hireClient’s successesNew locationEventsAwardsHonorable mention New productsNew partner…………..
- 23. Examples of On-LineSelfPromotion…
- 24.
- 25. Tweet Your Events,News & Successes…
- 26. Leverage your successesto promote something interesting or important to you
- 27. Post Your Events,News & Successes…
- 28. Create a “Top10” ListMost popular…Fastest growing…Didn’t know…Interesting…Why to…Why not to…Places to visit………………Image Credit: www.cbs.com/latenight/lateshow/
- 29. Blogging = SelfPromotion
- 30. Self Promotion isAlso Giving Others Tools To share the good things you have done, can do and are doing…
- 31. Gather Citizen MarketersCustomerevangelists who generate media (primarily online) on behalf of products, services, companies, or people who generate inspiration.
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- 33. Self Promotion ToolKitWrite a ‘Self Promotion Plan” – where, when, why, and howPhysical collateral (biz cards, product samples, etc.)Find “Promo Buddies”Gather 10 Citizen MarketersDevelop a Personal Media Kit Bio, testimonials, fact sheet, blog, etc…A “Top 10” presentationLinkedin account (100% rule – all business)A blog (100% rule – all informational)Facebook account (80/20 rule)Twitter account (50/50 rule)
- 35. “If you can’tsay it to yourself when you’re alone, you’re not going to be able to say it in front of another person.”-Whitney SnellOSU FreshmanRock Star!
- 36. Go ahead –venture out onto the skinny branches of life...It’s where opportunities lie, fun and excitement exists, and where growth happens…
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- 39. Caroline Cummingssocialmedia-bootcamp.comcarolineineugene@gmail.comAuthentic SelfPromotionDiscussion Time!
Editor's Notes
- #5 One is that older women are factored into the wage gap equation, and many of these women from an older generation work in jobs still subject to the attitudes and conditions of the past.(up from 61 cents in 1960)Equal Pay Act, June 10, 1963 (Kennedy)Lily Ledbetter Fair Pay Restoration Act, 2009 (Obama)which allows victims of pay discrimination to file a complaint with the government against their employer within 180 days of their last paycheck. Previously, victims were only allowed 180 days from the date of the first unfair paycheck. This Act is named after a former employee of Goodyear who alleged that she was paid 15-40 percent less than her male counterparts, which was later found to be accurate. President Obama has vowed to reduce the wage gap between the genders:
- #6 Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. 15 Fortune 500 companies have women CEOs (3%)28 Fortune 1000 companies have women CEOs (less than 3%)