Bachelors Program Rubric— Bachelors of Healthcare
Management
Expectations: Student work at the Bachelor’s level is expected
to focus on mastery of advanced discipline-specific frameworks,
professional practices, and tools.
Criteria
Exemplary (A)
Accomplished (B)
Proficient (C)
Partially Proficient (D)
Unacceptable (F)
HEALTH CARE MANAGEMENT CONTENT PROFESSIONAL
MASTERY AND KNOWLEDGE
ACQUISITION
Functional areas include, where applicable:
Legal, financial, and labor considerations, applications of
information technology such as EMRs (EHRs), healthcare
system management, international healthcare delivery system
descriptions and comparisons, and healthcare (HCO)
management and administration.
Demonstrates outstanding or exemplary mastery of content,
appropriate to the assignment and the relevant terminal course
objectives and program learning outcomes.
All requirements of the assignment are included in the response.
Demonstrates sound or accomplished mastery of content,
appropriate to the assignment and the relevant terminal course
objectives and program learning outcomes.
Most requirements of the assignment are included in the
response.
Demonstrates adequate or proficient mastery of content,
appropriate to the assignment and the relevant terminal
course objectives and program learning outcomes.
Many requirements of the assignment are included in the
response.
Demonstrates inadequate or partially proficient mastery of
content, appropriate
to the assignment and
the relevant terminal course objectives and program learning
outcomes.
Some requirements of the assignment are included in the
response.
Demonstrates unacceptable mastery of content, appropriate to
the assignment and the relevant terminal course objectives and
program learning outcomes.
Few or no requirements of the assignment are included in the
response.
EFFECTIVE COMMUNICATION Approach and Purpose,
Organization, Style, Grammar,
Mechanics, Format, Presentation and Delivery (where
applicable)
Written communication should be logical and subject specific.
Style of the work should be professional in tone using an
academic format (e.g. journal style, APA).
Demonstrates outstanding or exemplary application of written,
visual, or oral skills.
Demonstrates outstanding expression of topic, main idea, and
purpose.
Audience is addressed appropriately.
Language clearly and effectively communicates ideas and
content relevant to the assignment.
Errors in grammar, spelling, and sentence structure are minimal.
Organization is clear. Format is consistently
appropriate to assignment (APA format).
Presentation and delivery are confident and persuasive (where
applicable).
Demonstrates sound or accomplished application of written,
visual, or oral skills.
Demonstrates sound or accomplished expression of topic, main
idea, and purpose.
Audience is usually addressed appropriately.
Language does not interfere with the communication of ideas
and content relevant to the assignment.
Errors in grammar, spelling, and sentence structure are present,
but do not distract.
Organization is apparent and mostly clear.
Format is appropriate to assignment, but not entirely consistent.
Presentation and delivery are mostly confident and persuasive
(where applicable).
Demonstrates adequate or proficient application of written,
visual, or oral skills.
Demonstrates adequate expression of topic, main idea, and
purpose.
Audience is generally addressed appropriately.
Language is adequate, generally communicating ideas and
content relevant to the assignment.
Errors in grammar, spelling, and sentence structure are present
and sometimes distract from meaning or presentation.
Organization is adequate, though confusing or
unclear at times.
Format is adequate, but inconsistent.
Presentation and delivery are adequate, with evident lack of
confidence and persuasive power (where applicable).
Demonstrates inadequate or partially proficient application of
written, visual, or oral skills.
Demonstrates inadequate or partial expression of topic, main
idea, and purpose.
Audience is often not addressed appropriately.
Language often impedes the communication of ideas and
content relevant to the assignment.
Errors in grammar, spelling, and sentence structure are frequent
and often distract from meaning or presentation. Organization is
inadequate, confusing,
and distracting. Format is inadequate and obscures meaning.
Presentation and delivery are inadequate, lacking confidence
and persuasive power (where applicable).
Demonstrates unacceptable application of written, visual, or
oral skills.
Demonstrates unacceptable, unclear expression of topic, main
idea, and purpose.
Audience is not addressed appropriately.
Language does not clearly and effectively communicate ideas
and content relevant to the assignment.
Errors in grammar, spelling, and sentence structure are
pervasive and consistently distracting Format is absent or
consistently appropriate to assignment.
Organization is not apparent and completely inadequate.
Presentation and delivery are unacceptable, with little or no
confidence and persuasive power (where applicable).
CRITICAL ANALYSIS
Evaluative, Integrative, Creative
Thinking
Submitted work should contain definitions of the terms and
concepts, show their application relevant to the assignment, and
provide clear examples of the applications.
Demonstrates outstanding or exemplary ability to evaluate,
integrate, and critique a wide range of opinions, beliefs,
abstract ideas, and data to inform judgment, identify and solve
problems and, where appropriate, propose new hypotheses.
Demonstrates sound or accomplished ability to evaluate,
integrate, and critique a variety of opinions, beliefs, abstract
ideas, and data to inform judgment, identify and solve
problems, and, where appropriate, propose new hypotheses.
Demonstrates adequate or proficient ability to evaluate,
integrate, and critique some opinions, beliefs, abstract ideas,
and data to inform judgment, identify and solve problems, and,
where appropriate, propose new hypotheses. Shows
some weaknesses in evaluation and problem-solving.
Demonstrates inadequate or partially proficient ability to
evaluate, integrate, and critique some opinions, beliefs, abstract
ideas, and data to inform judgment, identify and solve
problems, and, where appropriate, propose new hypotheses.
Shows many weaknesses in evaluation and problem-solving.
Demonstrates unacceptable ability to evaluate, integrate, and
critique opinions, beliefs, abstract ideas, and data to inform
judgment, identify and solve problems, and, where appropriate,
propose new hypotheses. Shows pervasive weaknesses in
evaluation and problem-solving.
RESEARCH AND INFORMATION LITERACY
Sources and Support for
Assignment
Work should have the conveyed information supported by
citations with matching references indicating sources.
Demonstrates outstanding selection and use of high quality,
credible, and relevant sources to develop ideas that are
appropriate to the assignment.
Sources are consistently cited according to required
documentation (e.g., APA), with few to no errors.
Demonstrates sound selection and use of credible, relevant
sources to support ideas that are appropriate to the assignment.
Sources are generally cited according to required documentation
(e.g., APA), with few errors.
Demonstrates adequate selection and use of credible and/or
relevant sources to support ideas that are appropriate to the
assignment.
Sources are cited according to required documentation (e.g.,
APA), with some errors
Demonstrates inadequate selection and use of sources to support
ideas in the assignment.
Sources are inconsistently cited according to required
documentation (e.g., APA), with frequent errors.
Demonstrates unacceptable selection and use of sources to
support ideas in the assignment.
Sources are not cited according to required documentation (e.g.,
APA).
DataStudentCopied from InternetCopied on ExamCollaborated
on Individual
ProjectGender1NOYESNOMale2YESNOYESFemale3NOYESY
ESFemale4NONONOMale5NOYESNOMale6NONOYESFemale
7NONOYESMale8YESYESYESMale9YESNONOFemale10NON
OYESFemale11NOYESNOMale12YESYESNOFemale13YESNO
YESMale14YESNONOFemale15NONOYESFemale16YESYESN
OFemale17YESYESYESMale18NOYESNOFemale19YESNOYE
SMale20NONOYESMale21NOYESNOFemale22NONONOMale
23YESNONOMale24YESYESYESFemale25NONOYESMale26N
OYESNOMale27NOYESYESFemale28YESNOYESFemale29YE
SNONOFemale30YESYESNOMale31NONONOMale32NONOY
ESFemale33NOYESYESFemale34NONOYESMale35YESYESN
OFemale36NOYESYESFemale37NOYESNOFemale38NONOYE
SMale39YESNONOMale40NOYESYESMale41NONONOFemale
42YESYESYESMale43YESYESNOFemale44YESNONOFemale
45NONONOFemale46YESYESYESFemale47NONOYESMale48
YESNONOMale49NONONOFemale50YESNOYESMale51NON
OYESFemale52YESNOYESMale53YESYESNOMale54NONOY
ESFemale55NONONOMale56NOYESNOMale57NONOYESMal
e58YESNONOFemale59YESYESNOFemale60YESNONOMale6
1NONOYESMale62YESYESNOFemale63NONONOFemale64Y
ESYESYESMale65YESYESYESFemale66YESYESNOMale67Y
ESNOYESFemale68NONOYESFemale69YESYESYESMale70Y
ESNOYESMale71NONOYESFemale72YESNONOFemale73YES
NOYESFemale74YESYESNOFemale75YESNONOFemale76YE
SYESYESFemale77YESYESNOFemale78NONONOMale79NOY
ESNOFemale80NONONOMale81YESNOYESFemale82YESYES
NOMale83YESNOYESMale84YESYESYESFemale85YESYESN
OMale86YESYESNOFemale87NONOYESMale88YESYESYESF
emale89YESYESYESMale90YESYESYESFemale
HEAVENLY CHOCOLATES WEB SALES ANALYSIS
(Sample) 8
MTH410 Guide to Writing with Statistics
CSU-Global Campus
October, 2014
Introduction
The purpose of this paper is to provide some general
guidance in the writing of papers using statistics and associated
tests. The paper provides some general tips for writing and the
use of statistics. An example prompt is included, followed by a
sample paper.
General Tips for Writing a Math Paper:
· Organization:
· Turn your prompt into headings for paper sections. This will
help you to make sure you include all of the required
information and analysis. It also helps the reader identify the
material.
· Your paper needs:
· A separate title page using APA style requirements (running
header, page numbers, course, instructor, your name, date, etc.).
· An introduction (often a summary or abstract of the problem).
· A body of the paper that answers the questions posed in the
problem and includes calculations and graphs associated with
this problem. This is where you can turn your prompt into
headings. All references need to be properly cited.
· A conclusion paragraph that addresses your findings and what
you have determined from the data and your analysis.
· A separate sheet for references.
· There are templates that use APA style that you can insert
your material into. If you really struggle with formatting, this
may be an option for your first paper or two. If you use a
template, remember to double-check it to remove any extra
instructions or pages or other elements that weren’t used.
· In general, numbers less than 10 are to be written in word
form. However, if you have numbers in this range that carry
decimals, write them in numeral form.
· Never use or interpret a statistic or test that you don’t fully
understand.
· Target your audience and present as much information as
necessary to allow the reader to make an independent
interpretation.
· Make use of graphs and tables to display information in an
easily understood manner. Format them the same throughout,
and make sure you don’t manipulate axes.
· If you are referring to a statistic that is less commonly used,
explain how you calculated it. (It is not necessary to explain
mean, but it may be necessary to explain how you set up an
ANOVA test.)
· Be clear about your sample and its corresponding population.
· Be direct in writing descriptive statistics (The mean in Group
A is 22.9 units.).
· Translate the meaning of the statistic for the reader. Write
plainly and then back it up with statistical evidence. For
example: Men and women scored equally well on this study (t =
0.25, p < 0.01).
· For additional resources see the CSU-Global Guide to Writing
and APA Requirements or visit
https://owl.english.purdue.edu/owl/owlprint/672/
Running head: GUIDE TO WRITING WITH STATISTICS 1
GUIDE TO WRITING WITH STATISTICS 2
Prompt for Sample Paper:
Critical Thinking: Heavenly Chocolates
Website transactions are an important segment of sales and
distribution today. Heavenly Chocolates manufactures and sells
quality chocolates at its plant and retail store in Bozeman, MT.
Three years ago, the company developed a website and began
sales on the internet. Website sales have exceeded expectations
and management is now considering strategies to continue to
increase its sales. To learn more about its sales, Heavenly
Chocolates selected a sample of 50 random transactions from its
previous month’s sales. The transaction data shows the day of
the week the purchase was made, the type of browser used in
the transaction, the time spent on the website, the number of
website pages viewed, and the amount spent by the customer.
The data is shown in a file named Chocolate.
Heavenly Chocolates would like to determine if time spent on
the website or the number of pages viewed influence the total
purchase. They would also like to examine any effect that day
of the week and browser type have on sales.
Managerial Report
Prepare a report (see below) using the numerical methods of
descriptive statistics presented in this module to learn how the
variables contribute to the sales of chocolate. Be sure to include
the following four (4) items in your report.
1. Descriptive statistics (mean, median, range, and standard
deviation) for each of the three variables along with an
explanation of what the descriptive statistics tell us about the
sales.
2. A breakdown using descriptive statistics examining the effect
of days of the week on sales. Evaluate the results.
3. A breakdown using descriptive statistics examining the effect
of browser type on sales. Evaluate the results.
4. Descriptive statistics (correlation coefficient) showing the
relationship between sales (in dollars), and each of the other
two variables. Evaluate the relationships between sales (in
dollars) and each of the other variables (time spent and pages
visited). Use tables, charts, graphs, or visual dashboards to
support your conclusions. Make recommendations for
continuing to develop sales to the management.
Write a report that adheres to the Written Assignment
Requirements under the heading “Expectations for CSU-Global
Written Assignments” found in the CSU-Global Guide to
Writing and APA Requirements. As with all written
assignments at CSU-Global, you should have in-text citations
and a reference page.
Your report must contain the following:
· A title page
· An introduction
· A body of the paper that answers the questions posed in the
problem and calculations and graphs associated with this
problem.
· A conclusion paragraph that addresses your findings and what
you have determined from the data and your analysis.
Submit your Excel file in addition to your report.
Note: Prompt adapted from the “Heavenly Chocolate Website
Transactions Case Problem 4,” D. Anderson, D. Sweeney, T.
Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics
for business and economics. (7th ed.), p. 167,168.
GUIDE TO WRITING WITH STATISTICS 3
GUIDE TO WRITING WITH STATISTICS 4
The following pages contain the sample paper
corresponding to the prompt written above. Read through it for
ideas on how to write your own papers.
Heavenly Chocolates Web Sales Analysis
Student Name
MTH410 – Quantitative Business Analysis
Colorado State University–Global Campus
Instructor Name
HEAVENLY CHOCOLATES WEB SALES ANALYSIS
(Sample) 1
HEAVENLY CHOCOLATES WEB SALES ANALYSIS
(Sample) 5
Date
Heavenly Chocolates Web Sales Analysis
Website transactions are an important segment of sales and
distribution today. Any business developing a market for online
sales would be wise to analyze data from both the general
marketplace and its own specific customer segment. Analysis of
this data can provide insight into further development of sales.
Heavenly Chocolates data-mined their transactions for the
previous month to gather a random sample of 50 customer
transactions. The sample recorded the day of the week the
purchase was made, the type of browser used in the transaction,
the time spent on their website, the number of website pages
viewed, and the amount spent by the customer. The purpose of
this analysis is to determine if the time spent on the website or
the number of pages viewed influences the total purchase. The
impact of day of the week and browser type on sales will also
be studied.
Overview of Online Sales
The 50 customers sampled spent a total of $3,406.41 in the
previous month. This is an average of $68.10 per customer. The
purchases ranged from a $17.80 to $158.50. The average
customer spent 12.8 minutes on the website. Time spent on the
website ranged from 4.3 minutes to 32.9 minutes. The typical
customer viewed almost five pages, with two as the minimum
and ten as the maximum. The data set is summarized below in
Table 1.
Table 1
Summary of Online Sales Sample
Time (min)
Pages Viewed
Amount Spent ($)
mean
12.8
4.8
68.1
median
11.4
4.5
62.2
std dev
6.1
2
32.3
min
4.3
2
17.8
Table 1
Summary of Online Sales Sample (Continued)
Time (min)
Pages Viewed
Amount Spent ($)
max
32.9
10
158.5
range
28.6
8
140.7
SUM ($)
3406.41
Note: Data compiled from the “Heavenly Chocolate Website
Transactions Case Problem 4,” D. Anderson, D. Sweeney, T.
Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics
for business and economics. (7th ed.), p. 167,168.
Impact of Day of the Week on Sales
The daily sales breakdown reveals some interesting
patterns. Sunday is the lowest sales day, from the perspective of
both total sales ($218.15) and average sales ($43.60). Monday
and Friday were the best days in terms of overall sales
performance. Monday had the highest mean (average) sales at
$90.40, while Friday had the highest total sales at $945.43 for
roughly 28% of the sample total. See Table 2 for a complete
breakdown of the impact of the day of the week on amount
spent, time spent on the website, and number of pages viewed.
Table 2
Breakdown of Sales by Day of theWeek
Sun
Mon
Tues
Wed
Thurs
Fri
Sat
Total
Total Sales
mean
43.6
90.4
59.3
57
58.8
85.9
54.1
68.1
median
37.2
104.2
67.4
53.4
59.2
70.4
55.6
62.2
std dev
12.8
43.5
14.6
24.5
30.4
33.9
17.7
32.3
min
32.7
26.7
39.1
32.7
17.8
52.1
27.9
17.8
max
64.2
158.5
74.4
94.9
91.6
155.3
78.6
158.5
range
31.4
131.8
35.4
62.2
73.8
103.2
50.7
140.7
count
5
9
7
6
5
11
7
50
HEAVENLY CHOCOLATES WEB SALES ANALYSIS
(Sample) 2
HEAVENLY CHOCOLATES WEB SALES ANALYSIS
(Sample) 3
Table 2
Breakdown of Sales by Day of theWeek (Continued)
Sun
Mon
Tues
Wed
Thurs
Fri
Sat
Total
SUM ($)
218.15
813.38
414.86
341.82
294.03
945.43
378.74
3,406.41
Time Spent
mean
11.4
15.3
12.7
12.4
10.9
12.3
13.2
12.8
median
11.7
13.3
10.6
12
8.1
9.7
13.3
11.4
std dev
2.2
7.4
6
4.8
7.1
7.8
4.3
6.1
min
8
7.3
7.8
5
6.2
4.3
6
4.3
max
14.3
30.1
24.7
19.5
23.3
32.9
18.1
32.9
range
6.3
22.8
16.9
14.5
17.1
28.6
12.1
28.6
Pages Viewed
mean
4.2
6.4
4
4.2
3.8
4.8
5.3
4.8
median
4
6
4
4.5
4
4
5
4.5
std dev
1.9
2.1
2.1
1.5
2
2.3
1.1
2
min
2
4
2
2
2
3
4
2
max
7
10
7
6
7
10
7
10
range
5
6
5
4
5
7
3
8
Note: Data compiled from the “Heavenly Chocolate Website
Transactions Case Problem 4,” D. Anderson, D. Sweeney, T.
Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics
for business and economics. (7th ed.), p. 167,168.
By almost every measure, Monday is the best day for sales.
Friday follows closely (see Table 2). It makes logical sense to
recommend that the marketing department develop advertising
targeted for Monday and Friday. Weekends are subpar and
midweek statistics are nearly equivalent. Targeting sales or
special packages for midweek may produce some increased
traffic. If these recommendations are implemented, follow-up
analysis is recommended to see if the desired results are being
produced.
Impact of Browser on Sales
There were also sales differences revealed by breaking the
data down by browser type. Customers using Internet Explorer
to complete their transactions accounted for the highest total
sales at $1,656.81; however, this value was achieved on volume
(see Table 3). Internet Explorer had the lowest average sale at
$61.36 while Firefox customers averaged $76.80 per
transaction. Table 3
Breakdown of Sales by Browser
Firefox
Internet Explorer
Other
Total
mean
76.8
61.36
74.5
68.1
median
68
55.6
67.4
62.2
std dev
38.9
29.2
24.6
32.3
min
27.9
17.8
52.2
17.8
max
158.5
126.4
120.3
158.5
range
130.6
108.6
68.1
140.7
count
16
27
7
50
SUM ($)
1,228.21
1,656.81
521.39
3,406.41
Note: Data compiled from the “Heavenly Chocolate Website
Transactions Case Problem 4,” D. Anderson, D. Sweeney, T.
Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics
for business and economics. (7th ed.), p. 167,168.
The opportunity here is to target premium packages for
advertising specific to Firefox. Value packages could be created
for advertising specific to Internet Explorer. This promotion
should be combined with the recommendations given regarding
days of the week and subjected to a follow-up analysis to check
for results.
Relationship between Amount Spent and Website Use
HEAVENLY CHOCOLATES WEB SALES ANALYSIS
(Sample) 4
HEAVENLY CHOCOLATES WEB SALES ANALYSIS
(Sample) 5
The other feature of this analysis is to evaluate the
relationship between amount spent by customers and how much
time they spent on the website with the additional variable of
number
of pages viewed also taken into account. For this, a correlation
analysis was performed. The correlation coefficient between
time spent on the website and amount spent in dollars was
moderately positive (r = 0.58). A similar moderately positive
correlation coefficient (r = 0.60) was found between the
variables of time spent on the website and number of pages
visited. The strongest correlation was found between number of
pages viewed on the website and amount spent. This correlation
coefficient (r = 0.72) approaches a strong positive correlation
(see Figure 1). This suggests that there may be some merit in
trying to guide customers to view more pages.
Figure 1. Relationship Between Pages Viewed and Dollars
Spent. Data compiled from the “Heavenly Chocolate Website
Transactions Case Problem 4,” D. Anderson, D. Sweeney, T.
Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics
for business and economics. (7th ed.), p. 167,168.
HEAVENLY CHOCOLATES WEB SALES ANALYSIS
(Sample) 6
A common tactic is to guide customers to pages that have also
been viewed by other customers viewing the product on the
current page. Another suggestion is to pair pages and suggest
that customers who purchased the product on the current page
also frequently purchased a product on the linked page. As with
previous suggestions, follow-up analysis should be performed to
check results. On a cautionary note, this can be overdone. The
statement from
Essentials of Statistics for Business and Economics that
correlation is a measure of linear association and not causation
should also be duly noted (Anderson, et al., 2015).
Conclusion
The analysis of this sample of 50 random customer transactions
revealed several items to be used in the development of
continued growth at Heavenly Chocolate. There is positive
correlation between all three variables, but the strongest
correlation is between number of pages viewed and amount of
sales. There is adequate reason to pursue linking pages and
making suggestions for customer purchasing. Monday and
Friday are the best sales days. Firefox customers spend the
most, but Internet Explorer customers provide the highest
volume. Packaging and marketing strategies can be developed
using this information. This analysis validates the use of
statistical tools to provide insight into new strategies. Follow-
up analysis is also mandated to find out if the strategies are
producing results.
HEAVENLY CHOCOLATES WEB SALES ANALYSIS
(Sample) 7
References
Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., &
Cochran, J.J. (2015). Essentials of statistics for business and
economics. (7th ed.). Stamford, CT: Cengage Learning.
Amount Spent ($) 4 6 4 2 4 6 2 6 3
7 6 5 7 10 3 4 7 7 4 5 5
6 3 2 3 2 5 4 10 9 2 8 4
3 5 5 4 4 2 5 4 7 4 7 6
4 2 5 6 3 54.52 94.9 26.68
44.730000000000011 66.27 67.8 36.04
55.960000000000008 70.940000000000026 68.73
54.040000000000006 48.05 64.16 158.51
84.11999999999999 59.2 91.61999999999999 126.4
68.45 32.690000000000012 78.58
74.430000000000007 32.730000000000011
48.660000000000011 54.660000000000011 40.54
34.690000000000012 27.910000000000004
155.30000000000001 120.25 41.2 134.4 37.17
52.09 71.81 59.99 84.169999999999987
55.58 39.06 36.480000000000004
67.440000000000026 60.14 70.38
110.64999999999999 104.23 68.169999999999987
17.840000000000003 103.14999999999999
52.150000000000006 98.75
Pages Viewed
Dollars Spent
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  • 1. Bachelors Program Rubric— Bachelors of Healthcare Management Expectations: Student work at the Bachelor’s level is expected to focus on mastery of advanced discipline-specific frameworks, professional practices, and tools. Criteria Exemplary (A) Accomplished (B) Proficient (C) Partially Proficient (D) Unacceptable (F) HEALTH CARE MANAGEMENT CONTENT PROFESSIONAL MASTERY AND KNOWLEDGE ACQUISITION Functional areas include, where applicable: Legal, financial, and labor considerations, applications of information technology such as EMRs (EHRs), healthcare system management, international healthcare delivery system descriptions and comparisons, and healthcare (HCO) management and administration. Demonstrates outstanding or exemplary mastery of content, appropriate to the assignment and the relevant terminal course objectives and program learning outcomes. All requirements of the assignment are included in the response. Demonstrates sound or accomplished mastery of content, appropriate to the assignment and the relevant terminal course objectives and program learning outcomes. Most requirements of the assignment are included in the response. Demonstrates adequate or proficient mastery of content,
  • 2. appropriate to the assignment and the relevant terminal course objectives and program learning outcomes. Many requirements of the assignment are included in the response. Demonstrates inadequate or partially proficient mastery of content, appropriate to the assignment and the relevant terminal course objectives and program learning outcomes. Some requirements of the assignment are included in the response. Demonstrates unacceptable mastery of content, appropriate to the assignment and the relevant terminal course objectives and program learning outcomes. Few or no requirements of the assignment are included in the response. EFFECTIVE COMMUNICATION Approach and Purpose, Organization, Style, Grammar, Mechanics, Format, Presentation and Delivery (where applicable) Written communication should be logical and subject specific. Style of the work should be professional in tone using an academic format (e.g. journal style, APA). Demonstrates outstanding or exemplary application of written, visual, or oral skills. Demonstrates outstanding expression of topic, main idea, and purpose. Audience is addressed appropriately. Language clearly and effectively communicates ideas and content relevant to the assignment. Errors in grammar, spelling, and sentence structure are minimal. Organization is clear. Format is consistently appropriate to assignment (APA format). Presentation and delivery are confident and persuasive (where applicable).
  • 3. Demonstrates sound or accomplished application of written, visual, or oral skills. Demonstrates sound or accomplished expression of topic, main idea, and purpose. Audience is usually addressed appropriately. Language does not interfere with the communication of ideas and content relevant to the assignment. Errors in grammar, spelling, and sentence structure are present, but do not distract. Organization is apparent and mostly clear. Format is appropriate to assignment, but not entirely consistent. Presentation and delivery are mostly confident and persuasive (where applicable). Demonstrates adequate or proficient application of written, visual, or oral skills. Demonstrates adequate expression of topic, main idea, and purpose. Audience is generally addressed appropriately. Language is adequate, generally communicating ideas and content relevant to the assignment. Errors in grammar, spelling, and sentence structure are present and sometimes distract from meaning or presentation. Organization is adequate, though confusing or unclear at times. Format is adequate, but inconsistent. Presentation and delivery are adequate, with evident lack of confidence and persuasive power (where applicable). Demonstrates inadequate or partially proficient application of written, visual, or oral skills. Demonstrates inadequate or partial expression of topic, main idea, and purpose. Audience is often not addressed appropriately. Language often impedes the communication of ideas and content relevant to the assignment. Errors in grammar, spelling, and sentence structure are frequent and often distract from meaning or presentation. Organization is
  • 4. inadequate, confusing, and distracting. Format is inadequate and obscures meaning. Presentation and delivery are inadequate, lacking confidence and persuasive power (where applicable). Demonstrates unacceptable application of written, visual, or oral skills. Demonstrates unacceptable, unclear expression of topic, main idea, and purpose. Audience is not addressed appropriately. Language does not clearly and effectively communicate ideas and content relevant to the assignment. Errors in grammar, spelling, and sentence structure are pervasive and consistently distracting Format is absent or consistently appropriate to assignment. Organization is not apparent and completely inadequate. Presentation and delivery are unacceptable, with little or no confidence and persuasive power (where applicable). CRITICAL ANALYSIS Evaluative, Integrative, Creative Thinking Submitted work should contain definitions of the terms and concepts, show their application relevant to the assignment, and provide clear examples of the applications. Demonstrates outstanding or exemplary ability to evaluate, integrate, and critique a wide range of opinions, beliefs, abstract ideas, and data to inform judgment, identify and solve problems and, where appropriate, propose new hypotheses. Demonstrates sound or accomplished ability to evaluate, integrate, and critique a variety of opinions, beliefs, abstract ideas, and data to inform judgment, identify and solve problems, and, where appropriate, propose new hypotheses. Demonstrates adequate or proficient ability to evaluate, integrate, and critique some opinions, beliefs, abstract ideas, and data to inform judgment, identify and solve problems, and, where appropriate, propose new hypotheses. Shows
  • 5. some weaknesses in evaluation and problem-solving. Demonstrates inadequate or partially proficient ability to evaluate, integrate, and critique some opinions, beliefs, abstract ideas, and data to inform judgment, identify and solve problems, and, where appropriate, propose new hypotheses. Shows many weaknesses in evaluation and problem-solving. Demonstrates unacceptable ability to evaluate, integrate, and critique opinions, beliefs, abstract ideas, and data to inform judgment, identify and solve problems, and, where appropriate, propose new hypotheses. Shows pervasive weaknesses in evaluation and problem-solving. RESEARCH AND INFORMATION LITERACY Sources and Support for Assignment Work should have the conveyed information supported by citations with matching references indicating sources. Demonstrates outstanding selection and use of high quality, credible, and relevant sources to develop ideas that are appropriate to the assignment. Sources are consistently cited according to required documentation (e.g., APA), with few to no errors. Demonstrates sound selection and use of credible, relevant sources to support ideas that are appropriate to the assignment. Sources are generally cited according to required documentation (e.g., APA), with few errors. Demonstrates adequate selection and use of credible and/or relevant sources to support ideas that are appropriate to the assignment. Sources are cited according to required documentation (e.g., APA), with some errors Demonstrates inadequate selection and use of sources to support ideas in the assignment. Sources are inconsistently cited according to required documentation (e.g., APA), with frequent errors. Demonstrates unacceptable selection and use of sources to
  • 6. support ideas in the assignment. Sources are not cited according to required documentation (e.g., APA). DataStudentCopied from InternetCopied on ExamCollaborated on Individual ProjectGender1NOYESNOMale2YESNOYESFemale3NOYESY ESFemale4NONONOMale5NOYESNOMale6NONOYESFemale 7NONOYESMale8YESYESYESMale9YESNONOFemale10NON OYESFemale11NOYESNOMale12YESYESNOFemale13YESNO YESMale14YESNONOFemale15NONOYESFemale16YESYESN OFemale17YESYESYESMale18NOYESNOFemale19YESNOYE SMale20NONOYESMale21NOYESNOFemale22NONONOMale 23YESNONOMale24YESYESYESFemale25NONOYESMale26N OYESNOMale27NOYESYESFemale28YESNOYESFemale29YE SNONOFemale30YESYESNOMale31NONONOMale32NONOY ESFemale33NOYESYESFemale34NONOYESMale35YESYESN OFemale36NOYESYESFemale37NOYESNOFemale38NONOYE SMale39YESNONOMale40NOYESYESMale41NONONOFemale 42YESYESYESMale43YESYESNOFemale44YESNONOFemale 45NONONOFemale46YESYESYESFemale47NONOYESMale48 YESNONOMale49NONONOFemale50YESNOYESMale51NON OYESFemale52YESNOYESMale53YESYESNOMale54NONOY ESFemale55NONONOMale56NOYESNOMale57NONOYESMal e58YESNONOFemale59YESYESNOFemale60YESNONOMale6 1NONOYESMale62YESYESNOFemale63NONONOFemale64Y ESYESYESMale65YESYESYESFemale66YESYESNOMale67Y ESNOYESFemale68NONOYESFemale69YESYESYESMale70Y ESNOYESMale71NONOYESFemale72YESNONOFemale73YES NOYESFemale74YESYESNOFemale75YESNONOFemale76YE SYESYESFemale77YESYESNOFemale78NONONOMale79NOY ESNOFemale80NONONOMale81YESNOYESFemale82YESYES
  • 7. NOMale83YESNOYESMale84YESYESYESFemale85YESYESN OMale86YESYESNOFemale87NONOYESMale88YESYESYESF emale89YESYESYESMale90YESYESYESFemale HEAVENLY CHOCOLATES WEB SALES ANALYSIS (Sample) 8 MTH410 Guide to Writing with Statistics CSU-Global Campus October, 2014 Introduction The purpose of this paper is to provide some general guidance in the writing of papers using statistics and associated tests. The paper provides some general tips for writing and the use of statistics. An example prompt is included, followed by a sample paper.
  • 8. General Tips for Writing a Math Paper: · Organization: · Turn your prompt into headings for paper sections. This will help you to make sure you include all of the required information and analysis. It also helps the reader identify the material. · Your paper needs: · A separate title page using APA style requirements (running header, page numbers, course, instructor, your name, date, etc.). · An introduction (often a summary or abstract of the problem). · A body of the paper that answers the questions posed in the problem and includes calculations and graphs associated with this problem. This is where you can turn your prompt into headings. All references need to be properly cited. · A conclusion paragraph that addresses your findings and what you have determined from the data and your analysis. · A separate sheet for references. · There are templates that use APA style that you can insert your material into. If you really struggle with formatting, this may be an option for your first paper or two. If you use a template, remember to double-check it to remove any extra instructions or pages or other elements that weren’t used. · In general, numbers less than 10 are to be written in word form. However, if you have numbers in this range that carry decimals, write them in numeral form. · Never use or interpret a statistic or test that you don’t fully understand. · Target your audience and present as much information as necessary to allow the reader to make an independent interpretation. · Make use of graphs and tables to display information in an easily understood manner. Format them the same throughout, and make sure you don’t manipulate axes. · If you are referring to a statistic that is less commonly used, explain how you calculated it. (It is not necessary to explain mean, but it may be necessary to explain how you set up an
  • 9. ANOVA test.) · Be clear about your sample and its corresponding population. · Be direct in writing descriptive statistics (The mean in Group A is 22.9 units.). · Translate the meaning of the statistic for the reader. Write plainly and then back it up with statistical evidence. For example: Men and women scored equally well on this study (t = 0.25, p < 0.01). · For additional resources see the CSU-Global Guide to Writing and APA Requirements or visit https://owl.english.purdue.edu/owl/owlprint/672/ Running head: GUIDE TO WRITING WITH STATISTICS 1 GUIDE TO WRITING WITH STATISTICS 2 Prompt for Sample Paper: Critical Thinking: Heavenly Chocolates Website transactions are an important segment of sales and distribution today. Heavenly Chocolates manufactures and sells quality chocolates at its plant and retail store in Bozeman, MT. Three years ago, the company developed a website and began sales on the internet. Website sales have exceeded expectations and management is now considering strategies to continue to increase its sales. To learn more about its sales, Heavenly Chocolates selected a sample of 50 random transactions from its previous month’s sales. The transaction data shows the day of the week the purchase was made, the type of browser used in the transaction, the time spent on the website, the number of website pages viewed, and the amount spent by the customer. The data is shown in a file named Chocolate. Heavenly Chocolates would like to determine if time spent on the website or the number of pages viewed influence the total purchase. They would also like to examine any effect that day of the week and browser type have on sales. Managerial Report Prepare a report (see below) using the numerical methods of
  • 10. descriptive statistics presented in this module to learn how the variables contribute to the sales of chocolate. Be sure to include the following four (4) items in your report. 1. Descriptive statistics (mean, median, range, and standard deviation) for each of the three variables along with an explanation of what the descriptive statistics tell us about the sales. 2. A breakdown using descriptive statistics examining the effect of days of the week on sales. Evaluate the results. 3. A breakdown using descriptive statistics examining the effect of browser type on sales. Evaluate the results. 4. Descriptive statistics (correlation coefficient) showing the relationship between sales (in dollars), and each of the other two variables. Evaluate the relationships between sales (in dollars) and each of the other variables (time spent and pages visited). Use tables, charts, graphs, or visual dashboards to support your conclusions. Make recommendations for continuing to develop sales to the management. Write a report that adheres to the Written Assignment Requirements under the heading “Expectations for CSU-Global Written Assignments” found in the CSU-Global Guide to Writing and APA Requirements. As with all written assignments at CSU-Global, you should have in-text citations and a reference page. Your report must contain the following: · A title page · An introduction · A body of the paper that answers the questions posed in the problem and calculations and graphs associated with this problem. · A conclusion paragraph that addresses your findings and what you have determined from the data and your analysis.
  • 11. Submit your Excel file in addition to your report. Note: Prompt adapted from the “Heavenly Chocolate Website Transactions Case Problem 4,” D. Anderson, D. Sweeney, T. Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics for business and economics. (7th ed.), p. 167,168. GUIDE TO WRITING WITH STATISTICS 3 GUIDE TO WRITING WITH STATISTICS 4 The following pages contain the sample paper corresponding to the prompt written above. Read through it for ideas on how to write your own papers. Heavenly Chocolates Web Sales Analysis Student Name MTH410 – Quantitative Business Analysis Colorado State University–Global Campus Instructor Name HEAVENLY CHOCOLATES WEB SALES ANALYSIS (Sample) 1 HEAVENLY CHOCOLATES WEB SALES ANALYSIS (Sample) 5 Date Heavenly Chocolates Web Sales Analysis Website transactions are an important segment of sales and
  • 12. distribution today. Any business developing a market for online sales would be wise to analyze data from both the general marketplace and its own specific customer segment. Analysis of this data can provide insight into further development of sales. Heavenly Chocolates data-mined their transactions for the previous month to gather a random sample of 50 customer transactions. The sample recorded the day of the week the purchase was made, the type of browser used in the transaction, the time spent on their website, the number of website pages viewed, and the amount spent by the customer. The purpose of this analysis is to determine if the time spent on the website or the number of pages viewed influences the total purchase. The impact of day of the week and browser type on sales will also be studied. Overview of Online Sales The 50 customers sampled spent a total of $3,406.41 in the previous month. This is an average of $68.10 per customer. The purchases ranged from a $17.80 to $158.50. The average customer spent 12.8 minutes on the website. Time spent on the website ranged from 4.3 minutes to 32.9 minutes. The typical customer viewed almost five pages, with two as the minimum and ten as the maximum. The data set is summarized below in Table 1. Table 1 Summary of Online Sales Sample Time (min) Pages Viewed Amount Spent ($) mean 12.8 4.8 68.1 median 11.4 4.5
  • 13. 62.2 std dev 6.1 2 32.3 min 4.3 2 17.8 Table 1 Summary of Online Sales Sample (Continued) Time (min) Pages Viewed Amount Spent ($) max 32.9 10 158.5 range 28.6 8 140.7 SUM ($) 3406.41 Note: Data compiled from the “Heavenly Chocolate Website Transactions Case Problem 4,” D. Anderson, D. Sweeney, T. Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics for business and economics. (7th ed.), p. 167,168. Impact of Day of the Week on Sales The daily sales breakdown reveals some interesting patterns. Sunday is the lowest sales day, from the perspective of
  • 14. both total sales ($218.15) and average sales ($43.60). Monday and Friday were the best days in terms of overall sales performance. Monday had the highest mean (average) sales at $90.40, while Friday had the highest total sales at $945.43 for roughly 28% of the sample total. See Table 2 for a complete breakdown of the impact of the day of the week on amount spent, time spent on the website, and number of pages viewed. Table 2 Breakdown of Sales by Day of theWeek Sun Mon Tues Wed Thurs Fri Sat Total Total Sales mean 43.6 90.4 59.3 57 58.8 85.9
  • 16. 78.6 158.5 range 31.4 131.8 35.4 62.2 73.8 103.2 50.7 140.7 count 5 9 7 6 5 11 7 50 HEAVENLY CHOCOLATES WEB SALES ANALYSIS (Sample) 2 HEAVENLY CHOCOLATES WEB SALES ANALYSIS (Sample) 3 Table 2 Breakdown of Sales by Day of theWeek (Continued) Sun Mon Tues Wed
  • 20. 2.3 1.1 2 min 2 4 2 2 2 3 4 2 max 7 10 7 6 7 10 7 10 range 5 6 5 4 5 7 3 8 Note: Data compiled from the “Heavenly Chocolate Website Transactions Case Problem 4,” D. Anderson, D. Sweeney, T. Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics for business and economics. (7th ed.), p. 167,168. By almost every measure, Monday is the best day for sales.
  • 21. Friday follows closely (see Table 2). It makes logical sense to recommend that the marketing department develop advertising targeted for Monday and Friday. Weekends are subpar and midweek statistics are nearly equivalent. Targeting sales or special packages for midweek may produce some increased traffic. If these recommendations are implemented, follow-up analysis is recommended to see if the desired results are being produced. Impact of Browser on Sales There were also sales differences revealed by breaking the data down by browser type. Customers using Internet Explorer to complete their transactions accounted for the highest total sales at $1,656.81; however, this value was achieved on volume (see Table 3). Internet Explorer had the lowest average sale at $61.36 while Firefox customers averaged $76.80 per transaction. Table 3 Breakdown of Sales by Browser Firefox Internet Explorer Other Total mean 76.8 61.36 74.5 68.1 median 68 55.6 67.4 62.2 std dev 38.9 29.2 24.6
  • 22. 32.3 min 27.9 17.8 52.2 17.8 max 158.5 126.4 120.3 158.5 range 130.6 108.6 68.1 140.7 count 16 27 7 50 SUM ($) 1,228.21 1,656.81 521.39 3,406.41 Note: Data compiled from the “Heavenly Chocolate Website Transactions Case Problem 4,” D. Anderson, D. Sweeney, T. Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics for business and economics. (7th ed.), p. 167,168. The opportunity here is to target premium packages for advertising specific to Firefox. Value packages could be created for advertising specific to Internet Explorer. This promotion should be combined with the recommendations given regarding days of the week and subjected to a follow-up analysis to check
  • 23. for results. Relationship between Amount Spent and Website Use HEAVENLY CHOCOLATES WEB SALES ANALYSIS (Sample) 4 HEAVENLY CHOCOLATES WEB SALES ANALYSIS (Sample) 5 The other feature of this analysis is to evaluate the relationship between amount spent by customers and how much time they spent on the website with the additional variable of number of pages viewed also taken into account. For this, a correlation analysis was performed. The correlation coefficient between time spent on the website and amount spent in dollars was moderately positive (r = 0.58). A similar moderately positive correlation coefficient (r = 0.60) was found between the variables of time spent on the website and number of pages visited. The strongest correlation was found between number of pages viewed on the website and amount spent. This correlation coefficient (r = 0.72) approaches a strong positive correlation (see Figure 1). This suggests that there may be some merit in trying to guide customers to view more pages. Figure 1. Relationship Between Pages Viewed and Dollars Spent. Data compiled from the “Heavenly Chocolate Website Transactions Case Problem 4,” D. Anderson, D. Sweeney, T. Williams, J. Camm, & J. Cochran, 2015, Essentials of statistics for business and economics. (7th ed.), p. 167,168. HEAVENLY CHOCOLATES WEB SALES ANALYSIS (Sample) 6 A common tactic is to guide customers to pages that have also been viewed by other customers viewing the product on the current page. Another suggestion is to pair pages and suggest that customers who purchased the product on the current page
  • 24. also frequently purchased a product on the linked page. As with previous suggestions, follow-up analysis should be performed to check results. On a cautionary note, this can be overdone. The statement from Essentials of Statistics for Business and Economics that correlation is a measure of linear association and not causation should also be duly noted (Anderson, et al., 2015). Conclusion The analysis of this sample of 50 random customer transactions revealed several items to be used in the development of continued growth at Heavenly Chocolate. There is positive correlation between all three variables, but the strongest correlation is between number of pages viewed and amount of sales. There is adequate reason to pursue linking pages and making suggestions for customer purchasing. Monday and Friday are the best sales days. Firefox customers spend the most, but Internet Explorer customers provide the highest volume. Packaging and marketing strategies can be developed using this information. This analysis validates the use of statistical tools to provide insight into new strategies. Follow- up analysis is also mandated to find out if the strategies are producing results. HEAVENLY CHOCOLATES WEB SALES ANALYSIS
  • 25. (Sample) 7 References Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D., & Cochran, J.J. (2015). Essentials of statistics for business and economics. (7th ed.). Stamford, CT: Cengage Learning. Amount Spent ($) 4 6 4 2 4 6 2 6 3 7 6 5 7 10 3 4 7 7 4 5 5 6 3 2 3 2 5 4 10 9 2 8 4 3 5 5 4 4 2 5 4 7 4 7 6 4 2 5 6 3 54.52 94.9 26.68 44.730000000000011 66.27 67.8 36.04 55.960000000000008 70.940000000000026 68.73 54.040000000000006 48.05 64.16 158.51 84.11999999999999 59.2 91.61999999999999 126.4 68.45 32.690000000000012 78.58 74.430000000000007 32.730000000000011 48.660000000000011 54.660000000000011 40.54 34.690000000000012 27.910000000000004 155.30000000000001 120.25 41.2 134.4 37.17 52.09 71.81 59.99 84.169999999999987 55.58 39.06 36.480000000000004 67.440000000000026 60.14 70.38 110.64999999999999 104.23 68.169999999999987 17.840000000000003 103.14999999999999 52.150000000000006 98.75 Pages Viewed Dollars Spent