Banking needs assessment survey
- 1. Banking needs assessment survey Customer Satisfaction Survey
- 2. The purpose of this survey is to give an overview of the service of the banking industry. • Banking Services • Customer Relationship • Customer Expectations • Image of bank • Loyalty of people towards bank services • Better Service and facility. Purpose of this Survey
- 3. Survey Insight • Insight" is collection of raw data from primary source. • Analyze the data with the help of statistical tools: Google Form. • This survey insight occurs at the customer's point of view. • Customer views analysis. 11 18 11 0 2 4 6 8 10 12 14 16 18 20 Branch banking Online banking Mobile baking NO OF PERSON
- 4. Types of Banking services 0 2 4 6 8 10 12 14 16 18 Branch banking Online banking Mobile baking No of Person Branch Banking, Online Banking, Mobile Banking. Total 40 customers we surveyed, all are from different background and initial source. According to the data, Most of the people are using online banking.
- 8. Why people prefer Online Banking • Manage your cash flow more effectively • Access all your accounts at any time, even outside office hours • Save time and money. • View Your Transactions
- 9. Area of Improvement in Bank • Empower Your Employees: Accurate, up-to-date and consistent information Immediate answers to their questions An easy way to search for information • EducateYour Customers on Financial Literacy • Create Real Customer Relationships Build trust Be transparent Stay consistent and reliable
- 10. • No knowledge given about how to use internet banking . • Slow operation as old legacy of work is followed. • People using branch banking complains about the employees behavior. • New services are not easily introduced. • itfalls of Bank services.
- 11. Findings 1. Data of 40 customers having account in different banks depends on there preferences. 2. 45% people prefers online banking- manage your cash flow more effectively 3. 27.5% people use branch visiting, they find difficulties in online banking. 4. 35.7% people don’t have a faith on internet service when point comes on managing their money. 5. ATM service cover the largest market service in banking industry 6. People use online banking services for paying bills, money transfer,
- 12. Presented By : Sourabh Kumar (Leader) Binay kumar Mishra Lavil Virmani Amit Abhishek Khushnoo Kumari Amitabh Kumar Mahesh Bhardwaj