Downloaded 14 times
![Targeting is important
Everyone in
[a place]
Older
residents
Parents of
school age
children
Job
seekers
Clear geographical
focus
Mostly online,
need help with jobs
Mostly online,
try for 100% online
Mostly offline](https://image.slidesharecdn.com/barnsleydigitalinclusion23april2013-130425151817-phpapp01/75/Barnsley-Digital-Inclusion-12-2048.jpg)
Uploaded byHelen Milner
Barnsley & Digital Inclusion
This document discusses digital inclusion and the importance of getting more people online. It notes that the internet accounts for over 8% of UK GDP and a quarter of economic growth. However, 18% of UK adults have never been online. The three main barriers to people getting online are motivation, skills/confidence, and access. The document advocates for a local digital inclusion strategy that targets the digitally excluded, helps build skills through resources like online centers and courses, and works with partners to provide access through devices and locations. The goal is to increase online transactions, reduce unemployment, and help more people gain benefits from being online.
More Related Content
Similar to Barnsley & Digital Inclusion
Barnsley & Digital Inclusion
- 1. Section Divider: Headingintro here. Digital Inclusion: Today, Tomorrow, This Decade Helen Milner Chief Executive, Online Centres Foundation 23 April 2013
- 2. “The Web asI envisage it, we have not seen it yet. The future is still so much bigger than the past.” Tim Berners-Lee Olympic opening ceremony, 2012
- 3. The internet isimportant for Growth • The internet economy accounts for over 8% of UK GDP, a higher share than any other country in the G20 • This figure is forecast to rise to over 12% by 2016 • The internet now accounts for c. a quarter of UK’s economic growth Sources: 1. Boston Consulting Group “The Internet Economy in the G20” 2012 2. McKinsey Global Institute “Internet Matters: The Net’s Sweeping Impact on Growth, Jobs and Prosperity” May 2011
- 4. For most citizensthe internet is part of everyday life: UK consumers buy the most online per capita globally Boston Consulting Group “The internet economy in the G20”, 2012
- 5. 82% of internetusers say they have saved money in the last six months by using the internet with 46% saying they’ve made significant savings Source: Ofcom UK Adults’ Media Literacy Report, 2011
- 6. UK online centresusers lives – before and after 0% 20% 40% 60% 80% 100% I do not feel concerned about my levels of qualifications, training or skills n=75 I do not feel concerned about my work position n=51 I do not feel concerned about my health n=75 I felt part of my local community I communicated as much as I would have liked with my family I communicated as much as I would like to with friends "Yes" Before "Yes" After “Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health Comparison before and after using the internet
- 7. Why do youcare about digital inclusion? • Social Justice – Equality, improving lives – Attainment for children, employment, saving money (individuals), social isolation • City/Business Imperative – Universal Credit & Welfare Reform – Digitising services – Economic Growth
- 8. Who is excluded? •18% of adults have never been online (ONS) • 21% are not regular internet users (BBC), meaning that 1 in 5 do not use the internet. Of those: • 71% are in social group C2DE • 51% over 65 • 50% have no qualifications
- 9. “Offline” – differentdefinitions • Never Used the Internet (ONS) • Hasn’t used the internet in past three months (ONS) • First Generation Users (OxIS) • Household hasn’t bought broadband (Ofcom) • Household doesn’t have access to Broadband at > 2mbps (BDUK) • People who aren’t “Regular Internet Users” (BBC) – my opinion the best to use
- 10. Three main barrierswhy PEOPLE aren’t online Freshminds 2007 and 2009
- 11. 5.2 million householdsin the UK without internet access: Why? • Of those households who haven’t bought broadband: – 54% said they did not have a connection because they felt they didn’t need one – 22% cited a lack of internet skills – 15% reported equipment costs were too high – 14% said that the cost of connection was too high – < 1% reported a lack of broadband availability in their area as a reason Source: ONS “Internet Access Households & Individuals” 2012
- 12. Targeting is important Everyonein [a place] Older residents Parents of school age children Job seekers Clear geographical focus Mostly online, need help with jobs Mostly online, try for 100% online Mostly offline
- 13. How will youhelp them? Using what’s already there
- 14. 5000 hyper-local UKonline centres Centre search and free phone number search www.ukonlinecentres.com/centresearch or 0800 77 1234
- 15. No such thingas a typical centre. All centres do something else (and support digital skills). Most centre partners run outreach sessions in care homes, pubs, clubs, village halls, mosques, churches, social housing, et al
- 16. Free online coursesfor digital inclusion, financial inclusion and employability - www.learnmyway.com Optimised for mobile learning
- 17. Learn My Way– automated data collection All centre partners have own code which tags a person to a local partner when helping someone to register on Learn My Way. All partners then have local data dashboards for their own data – automated by us.
- 18. Learn My Way– automated data collection A registered person has a personalised learning tracker and all progress data is also stored by OCF
- 19. Support for volunteersand centre staff • Training for staff and volunteers • Webinars on range of subjects including ‘how to support people to learn about the internet’ as well as ‘how to fund raise’ • 45 minute ‘digital champion’ volunteer online course (free) – http://ukonlinecentres.learningpool.com/
- 20. Take part innational campaigns Get Online Week – October 2013
- 21. Also supporting localcommunity partners to do more with digital tools www.communityhowto.com
- 22. Lots of technologyoptions – refurbs at www.getonlineathome.org
- 23. Go On UK Umbrellamovement for digital inclusion
- 24. Some inspiration fromothers (not exclusive, just what I know about)
- 25. @loveburntoak – BarnetGroup • Chose a place based approach • Faciliated multi-partner action to inspire and support local people to use the web • Now working with Barnet Council • And replicating across the borough • Using tools freely available
- 26. Peabody’s revenues team willdeliver roadshows with its Digivan. Roadshows will target residents affected, providing information and support. Digital Champions are being trained to offer support with opening bank accounts online and searching for jobs.
- 28. Mobile/tablets part ofthe mix • Breezie – trialed in Barchester Homes, linking older people in care homes with their family via a new tablet interface
- 29. Digital by Default& Channel Shift
- 30. Channel Shift: 1000people x 2 contacts saved a month = £133,800 a year Costs per contact (SOCITM research 2012) Saving if shifted online Face to face £8.62 £8.47 Phone £2.83 £2.68 Online £0.15
- 31. Why: Objectives? • Bea digital and successful city – Have delightful online services and transactions that citizens want to use – Using digital to save money across businesses and services • With digital citizens with better lives – Inspire customers to use the internet – Support them to make best use of the web – Help them with access at home and elsewhere • And digital staff – Staff empowered to help included citizens via digital
- 32. What does successlook like? • Channel shift: transactions moved from offline to online channels? • Lower unemployment in the city? • Reduction in baseline of people ‘offline’? • Number of people trained/Number of benefit claimants trained? • Number of people newly online at home? • Staff engaged and/or trained?
- 33. .. and helpsthe effects of Welfare Reform
- 34.
- 35. Need action inall of these areas What can be done for free? - signposting, free online resources, volunteers What can be done with partners? - Local UK online centres, JCP, local employers What needs investment to make happen? - Staff to organise volunteers, computers in foyers and common areas, set up more ‘UK online centres’
- 36. Seven Point Plan 1.You will be a digital city in 3 - 10 years - the question is how and how fast 2. Have a city-wide digital strategy that drives digital inclusion: achieving efficiency and equality for everyone 3. Think about your existing targets and how digital is going to help you to achieve those 4. Understand your digitally excluded citizens and target them 5. This is a change programme not a technology project 6. You need action in all three of the main barriers to take- up: Motivation; Skills & Confidence; and Access 7. Start quickly - make small changes as soon as you can, and don’t delay. Small actions help big change happen.
- 37. Please keep theconversation going and join the digital housing hub digitalhousinghub.ning.com
- 38. It’s not abouttechnology, it’s all about people
- 39. Click to watchvideo
- 40. Get in touch [email protected] @helenmilneron twitter www.ukonlinecentres.com www.learnmyway.com http://digitalhousinghub.ning.com/