basic Seo ppt
- 1. SEO PPT
- 2. INTRODUCTION TYPES OF SEO HOW SEO WORKS SEO BUILDING BLOCKS KEYWORD CRAWLER LINKS WHITE HAT BLACK HAT OUT LINE
- 3. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results often referred to as "natural," "organic," or "earned" results. SEO
- 5. On Page SEO is the science of optimizing the contents of a website such that it becomes friendlier to the search engines. This technique includes the optimization of texts, images, tags, URL structure, internal links, headers etc. ON-PAGE SEO
- 6. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. OFF PAGE SEO
- 7. Keywords Keyword selection and keyword-rich text Crawler A crawler-friendly site navigation scheme Links Link popularity SEO Optimization Categories
- 8. In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. WHITE HAT SEO
- 9. In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. BLACK HAT SEO
- 10. BLACK HAT VS WHITE HAT