Basic seo rules

Basic seo rules

• 1.
  Basic SEO Rules
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  What is SEO? •Search Engine Optimization is a vital tool in online success. • It helps in a million ways to promote a website and earn a share of the billion-dollar bedazzled internet. • Rank websites to the top!
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  Benefits of SEO 1. Widening your Customer/Follower Base 2. Visibility 3. Credibility and Market Perception 4. Building of Intellectual Property Asset 5. High Quality Web Standard
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  How do SearchEngines Work? 1. Crawl 2. Index 3. Process 4. Calculate 5. Determine Relevance 6. Retrieve
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  Dealing with PageRank • Search engines have different sets of criteria in assigning page rank to websites. • Quality links and keywords can increase your page rank. • Better page rank means you will be among the top listed websites. • The page rank is exponential. • A few sites have a page rank of 6 and above.
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  Optimizing your Website •SEO is a long term process so you can be among the top results. • It can provide the optimal conversion rate. • Clean up the conversion funnel. • Originality of content rules!
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  Keywords Spell Success • Think of the best keywords that describe the content of your site. • Think how visitors will enter those keywords on the search engines. • Think how many times the keywords should appear on your content.
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  Nature of Keywords Keyword research is a mixture of both functions: Capturing a large portion of the target audience and filtering the right visitors up to the end of the funnel.
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  Maximizing Keywords andLinks Keyword Placement Link Types • File names and URLs • Backlinks • Page Titles • Internal Links • Headings • Anchor Texts
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  Do’s and Don’ts •Avoid link farms • Avoid link exchanges • Maintain good ratio of inbound and outbound links • No to keyword stuffing • Panda hates duplicate content while Penguin hates poor quality links • Always favor original and engaging content
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  • Frequently updatecontent • Advertising content is stale and stinky • Highlight important points in your content; make it scannable by the readers • Abide by the Copyright Law