Basics of content writing

This document discusses the basics of content writing. It identifies the key pillars of content writing as editorial tone and style, creativity, adhering to the client brief, and using appropriate language, grammar and vocabulary. It emphasizes understanding creativity within different contexts like corporate writing, articles, and marketing materials. The document provides tips for honing writing skills like reading widely, absorbing information, and practicing writing. It advises creating killer content through a strong beginning, breaking up content logically, and making the content persuasive, informative, and thought-provoking. Finally, it outlines different types of content writing like do-it-yourself articles, blogs, and sales copy.