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Basics of Instagram Marketing
Instagram marketing leverages its 2 billion monthly active users to enhance e-commerce and brand visibility through various strategies, including organic and paid content, as well as shopping tools. Key tactics for success include using high-quality visuals, embracing user-generated content, and engaging actively with consumers through comments and direct messages. Businesses are encouraged to utilize tools like Adobe and Canva for graphics, while considering giveaways and contests to boost interest and followers.
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Basics of Instagram Marketing
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- 4. Introduction ★ Instagram hasover 2 billion monthly active users ★ Has shaped the environment of ecommerce, marketing, and social networking for over a decade ★ In the following sections, I will explain what, how, when, and where to use Instagram marketing.
- 5. The number ofactive users Instagram has Percent of Instagrammers under 34 years of age The number of daily Instagram users >2billion 64% 500Million
- 6. 83% of Instagramusers have said that they discovered a new product or service on the platform. There are a variety of marketing techniques and methods you can use to market, which are below: ★ Organic content: Photos, videos, reels ★ Paid content: Instagram ads, stories ads, post ads, influencer marketing ★ Shopping tools: Shop tab, product tags and catalog, live shopping, instagram Checkout Basics
- 7. Instagram marketing isgreat because it provides a variety of features that allow you to choose just how much money or time you want to invest into the product. You can choose your budget (daily or lifetime), schedule, and ideal audience to advertise to. The interface is also very user friendly and simple. WHYUSEINSTAGRAMFORCONTENTMARKETING?
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- 9. ★ Instagram isa visual platform ★ It is important to entice people and potential consumers with great images and graphics ★ Businesses should consider hiring dedicated photographers or graphic designers who can help up their game ★ For starters, it’s great to explore tools such as the Adobe collection or free tools such as Canva CREATEGReATGRAPHICS
- 10. ★ One ofthe easiest ways to promote your business on Instagram is through user-generated content ★ Not only is this content completely free and made by your users, it communicates a sense of connection to consumers ★ This will broaden the reach of your business, and also increase the legitimacy of your products/services PROMOTEUSERGENERATEDCONTENT
- 11. ★ It isalso important to have a style that people will instantly associate with your brand ★ Using a color palette or editing style that is consistent with your brand will allow your consumers to recognize and learn what to expect from your business DEVELOP A BRAND AESTHETIC
- 12. ★ Using reelsand stories is also a fantastic way to encourage consumers to participate and share their thoughts ★ Reels and stories are both relatively short timewise, and thus can reach a much larger audience. ★ They don’t take much patience to watch and function as a great way to communicate with consumers and increase interest USEREELS ANDSTORIES
- 13. ★ Always replyto your consumers and see what they are providing in feedback to your business or product. ★ Taking into account suggestions from users can be vital to display that you are listening and care about their patronage. ★ As seen below, some companies have even tried to “roast” each other on social media such as Twitter to grow interest in their brands and products. REPLYTOCOMMENTS ANDDMS
- 14. ★ After all,who doesn’t love free stuff? ★ Hosting giveaways or contests are a great way to boost interest, revenue, and follow count for businesses. HOSTSGIVEAWAYS ANDCONTESTS,PARTNERWITHINFLUENCERS
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- 16. Toolstoconsiderusing: Notion is agreat tool that is a combination of a notebook and a spreadsheet. Filter through and process data in an efficient manner. 03 Adobe 01 NOTION 04 CANVA,etc The Adobe family can be incredibly useful in creating powerful graphics and visuals that can help promote your product on Instagram. Fantastic to form great marketing graphics and images that will undoubtedly boost your business especially on a visual platform such as Instagram. 02 GOOGLE Consider utilizing analytics or spreadsheets to comb through data in a quick and easy way. It can also be great to create an additional email that is solely for your business.
- 17. 1. https://business.instagram.com/ 2. https://blog.hootsuite.com/instagram-ads-guide/ 3.https://www.hubspot.com/instagram-marketing 4. https://www.shopify.com/blog/instagram-marketing#:~:text=Instagram%20marketing%20refers%20to%20usi ng,entrepreneurs%20looking%20to%20grow%20organically. 5. https://blog.hootsuite.com/instagram-marketing/#18_tips_for_a_winning_Instagram_marketing_strategy SOURCES
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