Basics to Search Engine Optimization & App Store Optimization with Pooja Goyal
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The document provides a comprehensive overview of Search Engine Optimization (SEO) and App Store Optimization (ASO), detailing essential practices for improving website and app visibility. It covers key components such as internal and external content, meta tags, backlinks, and competitor analysis strategies. Additionally, it outlines guidelines from Google and emphasizes the importance of user experience and engagement in both SEO and ASO contexts.
Basics to Search Engine Optimization & App Store Optimization with Pooja Goyal
- 1. TOPIC 1 SEARCH ENGINE OPTIMIZATION APP STORE OPTIMIZATION Pooja Goyal TOPIC 2
- 2. SEO ASO - Meta Tags for each Landing Page.............. ..................................For Websites What Matters?................................... - Internal Content................................................................ - External Content................................................................ - Formating and Design ............................................... - Internal Linking .................................................................... - Header Tags................................................................................ ..................................For App What Matters?................................... - Internal Content ................................................................... - External Content.................................................................... - Formating and Design ................................................... - Internal Linking ....................................................................... - Header Tags................................................................................... - Meta Tags for each Landing Page................. - User Flow & Retention .................................................. WHAT'S THE DIFFERENCE? & RULES
- 3. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results and beating your competitors behind. Brief Introduction WHAT IS SEO? 1 2 3 ONPAGE SEO OFFPAGE SEO
- 5. Unique Content Page Load Speed Meta Tags Image Alt Tags Relevant Backlinks Header & Footer Internal Linking XML Sitemap & Robots.txt Keywords Density & LSI Canonical Tags External Linking NoFollow / DoFollow TOP 12 GOOGLE GUIDELINES FOR SEO IN DETAIL
- 6. Unique Content Relevant Backlinks Keywords Density & LSI TOP 12 GOOGLE GUIDELINES FOR SEO IN DETAIL Copyscape, Small SEO Tools, Duplichecker, etc. Google Search Engine with Double Quotes semrush.com, ahrefs.com, etc. Links:www.website.com An ideal keyword density is around 1-2%. Sureoak.com, small SEO tools, Yoast, etc Latent Symantec Indexing encourages the use of keywords and synonyms
- 7. Page Load Speed Header & Footer Canonical Tags TOP 12 GOOGLE GUIDELINES FOR SEO IN DETAIL Layout, User interaction, Transparency of data Social icons, Sitelinks in footer, subscription form, logo https://developers.google.com/speed/pagespeed/insights/ If you want to use a duplicate content of one page to another page, you can put a canonical tag to let google understand that this content is for user reference only and then the penalty will not happen. rel=“canonical” Ah! this makes sense. Now I know which version is the right one.
- 8. Meta Tags Internal Linking External Linking TOP 12 GOOGLE GUIDELINES FOR SEO IN DETAIL The Main heading and description that we want to let google crawl at first and rank our website according to what we are... The maximum Character length of meta title is up to 65-70 char, whereas fro description can be between 150-160 char including spaces. The linking within the website. The linking outside the website just like we give link to some external source like wikipedia
- 9. Image Alt Tags XML Sitemap & Robots.txt NoFollow / DoFollow TOP 12 GOOGLE GUIDELINES FOR SEO IN DETAIL Google Does not Crawl Images? An alternative solution for us to help google what our image is all about with an Image ALT Tag behind the image... An XML Structure of All links of our website that we want google to crawl. Robots.txt is a file that lets Google know, what not to crawl from our side. Do follow link will pass on to the Domain Authority in form of link juice. No, follow link does not pass the link juice. We shall put all our website external links as nofollow. this means, the link is there with no purpose of backlinking, but for user reference.
- 10. - For WordPress - Create Sitemap - Meta Title and Description - Authentication of Search Consoles - Permalink Structure - Social Media Links (will appear as OG Tags) - Creates Default Schema.org INTRODUCTION TO YOAST PLUGIN
- 11. PANDA UPDATE February 23, 2011 Thin content No Value Duplicate content Low-quality content Spelling Errors Spinned Content May 20, 2014 --- Panda 4.0 + Website's Internal Content Formatting +Tags Page, Category Page + A Single word can also matter PENGUINE UPDATE April 24, 2012 Link from High Authority Sites like Wikipedia, Forbes, your tory etc. A link is like a vote for your site. Anchor Text Optimization Permalink Optimization How does Penguine Algorithm Hit? Unnatural Backlinks Backlinks from Unauthorized sites Backlinks from Irrelevant Sites
- 12. INTRODUCING AMP ACCELERATED MOBILE PAGES What Are Accelerated Mobile Pages (AMP)? Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages. It’s like taking a page that’s already mobile-friendly and making it load quicker, by stripping it down to basics. After Implementation, the AMP page will appear with an "electricity icon" in google searches on mobile.
- 13. COMPETITOR ANALYSIS Target Keywords Current Backlinks Current Ranking Strengths Weakness Whether SEO or ASO, Find 3-4 Competitors and check their - ~ Follow their Strengths and learn from weaknesses, and beat them in the race.
- 14. WHAT IS ASO? APP STORE OPTIMIZATION App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?
- 15. HOW TO RANK KEYWORDS IN Choose the Right App Name Create a Website Maximize your Keywords A Compelling Description with Keywords Stand out with a Unique Icon Attractive Screenshots and Videos Localize your App Listing (Language wise) Keep Updating the App version Focus on User Ratings & Reviews High Authority Backlinks More traffic comes on App, Better will be Ranking 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. GOOGLE PLAYSTORE
- 16. WHY WEBSITE? As the content inside the app is not crawlable, it becomes difficult for our app to become a brand. So, A website is required to give support to an app. Your website will give important support to your app, which will include the contents about the functionalities that your app cover, and the supportive content in form of blogs, landing pages, FAQs, and more...
- 17. Along with your App name, Try to put your major target keywords in your app title, to help Google understand your target and to help users understand your major offerings APP TITLE
- 18. DIFFERENT DESCRIPTIONS FOR IOS & ANDROID Use everything about your app functionality and value in the description Proper Formatting is very Important, Use attractive formatting using Bolds, Italics, Bullets, Quote forms etc Put hyperlink to your social platform so that users can reach you Use the Same Set of Keywords
- 19. ROLE OF INTRODUCTION IMAGES & VIDEO The introduction images include your original app screenshots along with the content to help users to understand your app's core functions Can Put a maximum of 8 images 1 Video, that will be visible in the first place, even before images Try to update Images or Video at least once per year The quality of screenshots, Images, & video shall be very good Try to make a crisp video of 30-40 sec.
- 21. --- Try to Keep a 4.5+ overall star rating --- Try to attract maximum user reviews as possible --- Keep asking users to give a review after using a specific function --- Implement a reward system for reviews Regular Feedbacks are Must USER RATINGS
- 22. Same as SEO, Backlinks play a big role in strengthening your app listing on Google play. ~ More Good Backlinks you have Better will be the ranking ~ Same strategy of SEO will work ~ Try Combine your backlinking of the website with the app backlinking that will save your time and money ROLE OF BACKLINKS
- 23. KEEP UPDATING APP LISTING LAST BUT NOT LEAST
- 24. THANK YOU FOR YOUR VALUABLE PRESENCE POOJA GOYAL SEO & DIGITAL MARKETING SPECIALIST