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A Comprehensive Community Approach to Broadband
This document discusses comprehensive approaches to community broadband. It covers digital inclusion, business and economic development, applications and utilization, and broadband networks and infrastructure. The key aspects are assessing community needs, pursuing public-private partnerships, ensuring digital inclusion through access, training and devices, integrating broadband availability with business skills and marketing, and promoting various applications to realize full value. The goal is to provide a framework for communities to develop their own broadband strategies.
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A Comprehensive Community Approach to Broadband
- 1. Community Broadband A Comprehensive Approach BillColeman Community Technology Advisors
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- 4. Group Assignment Identifyfacilitator (person with fewest letters in name) Identify three to five questions that your group wants discussed at this session Write the questions on large post-its Appoint representative (person with most letters in name) Representative reads and posts questions
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- 6. Broadband Differentiators Physical Capacity • Download& upload speeds • Reliability • Latency • Security Service Limitations • Bandwidth caps • Coverage area • Permitted # of connecting devices Pricing • Installation • Subscription • Bandwidth pricing model
- 7. Technology Comparison Fiber Optics •Huge bandwidth (Gb) • Symmetric • Reliable, low latency & secure • Expensive to install • Upgrade via electronics Cable/Twisted Pair Cellular Wireless • Bandwidth dependent on fiber (40-100 Mb) • Asymmetric • Reliable, low latency and secure • Expensive to install • Upgrade via fiber and electronics • Mobile • 4G speeds (up to 40 Mb) • Spectrum limitations • High price per Gb • Fiber dependent • Relatively cheap to deploy • Upgrade via towers, fiber and electronics
- 8. Technology Comparison Fixed Wireless •Limited bandwidth (less than 10 Mb) • Asymmetric • Reliable, low latency & secure • Inexpensive to install • Upgrade via electronics and bandwidth to the tower Satellite Wi-Fi Hot Spots Up to 12 Mb Asymmetric High latency Reliable and secure Inexpensive to install Upgrade via new satellites and enduser electronics • One speed; price based on usage • Free and subscription-based • Speed depends on wired connection and electronics • Generally unsecure • Promoted by cellular carriers to offload from cell network • Inexpensive to deploy • Upgrade via wired service and electronics • • • • • •
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- 10. Assessment • Existing providers andexisting / prospective services • Users and existing /future demand • Prospective partners • Technology choices • Community appetite for adventure
- 11. Assessment Questions Providers Consumers What isthe overall consumer satisfaction level? What are the critical issues around any service dissatisfaction? How are key institutions obtaining broadband services? Is there available middle mile fiber available for use by competitors? Is collaboration likely among key consumers? Are other providers interested? Is an incremental improvement an asset or detriment to a quality long-term solution? What are the other barriers to sophisticated use of technology within the community? What is the potential for growing consumer demand? What services are our existing providers delivering now? Are upgrades scheduled? Do these services meet our current & future needs? Which, if any, parts our our community are underserved? What is your community really willing to do as a partner?
- 12. Studies Partnership Development Feasibility Community funded andowned Consultant responsibility is to community Considerations Operations Questions Partnership opportunities Who is the consultant’s client? Financing Costs Who owns the information? Technology Study co-funded and co-owned by community and prospective provider partner Market Commitment conditions of provider partner should be obtained in advance More limited study Leads to fact-based public sector decisions and/or negotiations with prospective partners Financing Costs Process drives decision-making and partnership development Market Partnership agreement Should lead to yes or no decision by partners
- 13. Successful PublicPrivate Partnerships Government Examples Provingdirect funding to providers Lac qui Parle EDA with Farmers Mutual Cook County with Arrowhead Electric Serving as anchor tenants Brainerd School District with CTC ECMECC with US Cable/SCI Anoka County with Zayo Public fiber rings for use by private providers City of Little Falls with CTC City of Eagan in open access model Scott and Carver Counties Providing tower space for wireless providers Many, many examples In partnership with other cities City of Windom with the Southern MN Broadband Services
- 14. Deployment Dynamics FCCUSF/other funding changes are slowing CLEC expansion by rural telephone co-ops FCC CAF fund users only required to meet the 4 Mb/1 Mb standard FCC prospective changes to allow other entities to use CAF funds to deploy broadband 4G wireless is emerging as an alternative home service and further fragmenting the rural marketplace 700 MHz wireless deployments with licensed spectrum FirstNet national wireless data network
- 15. Digital Inclusion Who isnot online?
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- 17. Provide Computers Refurbishedcomputers from PCs for People or others Discounted new devices through Comcast Internet Essentials or others School 1 : 1 programs
- 18. Provide Training Digitalliteracy through library, ABE or workforce center Culturally sensitive for selected population groups Multi-language availability to meet target group needs Tied to important life purposes School portals for parents Employment sites for job seekers Health, finance and companionship for older adults
- 19. Provide Connectivity Partnerw/local ISPs/Lifeline programs Wi-Fi hot spots Libraries and other public access spots.
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- 22. Broadband Availability BigUsers Adequate bandwidth Redundancy Competitive pricing Disaster recovery Data Centers Multiple fiber sources Electricity Affordable Reliable Redundant Small and Home Businesses Adequate bandwidth Customer and tech support service Networking & security E-commerce, social media and web
- 23. Business Utilization Bandwidthrequired = from very low to Gb Increase leadership tech IQ Training Technical assistance Networking Ensure strong tech support vendor community Creation of shared facilities Networking & collaboration Available bandwidth Printing and hardware Applications
- 24. Skills Development Ensurean adequate tech workforce Create Attract Maintain Support the Tech workforce Networking Shared learning Cross-organization tech support
- 25. Marketing Create and maintaina tech savvy online community image for both internal and external audiences Facebook Web Twitter Key components Broadband Network and bandwidth Available tech-ready space Business Utilization Highlight best practices within community Skills Development Colleges and K12 Lifelong learning Peer to peer
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- 27. Realizing Full Value Managethe Business Market and Sell Research and Buy Communicate
- 28. Types of Apps Analyzeand Use Big Data Marketing Remote Consulting & Management Videoconferencing Mobile
- 29. Promotion Strategies Demonstratebest practices of utilization Document the ROI of technology investments Provide coaching to set strategy and make choices Provide local businesses access to vendors Provide financial incentives for innovation
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