BC_Ch4.pdf business communication busine
- 1. Chapter 4 Effective Presentation Skills Ch.1,Slide 1 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
- 2. How to make presentation effective! Ch.1,Slide 2 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 1. Show your Passion and Connect with your Audience It’s hard to be relaxed and be yourself when you’re nervous. Be enthusiastic and honest, and the audience will respond.
- 3. How to make presentation effective! Ch.1,Slide 3 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2. Focus on your Audience’s Needs Your presentation needs to be built around what your audience is going to get out of the presentation. You need to make it easy for your audience to understand and respond.
- 4. How to make presentation effective! Ch.1,Slide 4 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 3. Keep it Simple: Concentrate on your Core Message When planning your presentation, you should always keep in mind the question: • What is the key message (or three key points) for my audience to take away? And if what you are planning to say doesn’t contribute to that core message, don’t say it..
- 5. How to make presentation effective! Ch.1,Slide 5 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 4. Smile and Make Eye Contact with your Audience This sounds very easy, but a surprisingly large number of presenters fail to do it. Your audience needs to see you as well as your slides.
- 6. How to make presentation effective! Ch.1,Slide 6 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 5. Start Strongly The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it. Try a story, or an attention-grabbing (but useful) image on a slide.
- 7. How to make presentation effective! Ch.1,Slide 7 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 6. Remember the 10-20-30 Rule for Slide shows Contain no more than 10 slides Last no more than 20 minutes Use a font size of no less than 30 point.
- 8. How to make presentation effective! Ch.1,Slide 8 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 7. Tell Stories Human beings are programmed to respond to stories. Think about what story you are trying to tell your audience, and create your presentation to tell it.
- 9. How to make presentation effective! Ch.1,Slide 9 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 8. Use your Voice Effectively You can make spoken word better by using your voice effectively. Varying the speed at which you talk, and emphasizing changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.
- 10. How to make presentation effective! Ch.1,Slide 10 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 9. Use your Body Too It has been estimated that more than three quarters of communication is non- verbal. Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.
- 11. How to make presentation effective! Ch.1,Slide 11 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 10. Relax, Breathe and Enjoy If you find presenting difficult, it can be hard to be calm and relaxed about doing it. If you can bring yourself to relax, you will almost certainly present better.
- 12. EN D Ch.1,Slide 12 ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.