BCUSU presentation part one
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This document provides an agenda for a workshop on digital engagement. The workshop will include familiarizing participants with social media platforms, concepts, and case studies. Sessions will cover how to be a social reporter, writing social media guidelines, understanding networks, and using social media to promote organizations. The document provides context on the evolution of the internet from the pre-web era to modern social media. It discusses early examples like Jennicam and contrasts broadcasting with today's emphasis on sharing and participation.
BCUSU presentation part one
- 1. Digital Engagement Dave Harte Birmingham City University Birmingham, UK [email protected] @daveharte
- 2. Dave Harte Birmingham City University Birmingham, UK [email protected] @daveharte
- 3. Today Familiarisation with platforms Useful concepts Case studies
- 4. 10.00 Intro 10.25 How to be a social reporter 10.35 Workshop task 11.15 Break 11:35 Understanding social media 12:35 Lunch
- 5. 1:30 Writing Social Media guidelines 2:00 Understanding your network 2:30 Using Social Media to promote your organisation - a case study 3:00 Break 3:20 Social Media Surgery 4.00 Finish
- 6. About me
- 7. Some context
- 8. Long before Web 1.0 Picture from: http://www.flickr.com/photos/mccormacka/6568982731/
- 9. Just before Web 1.0 Picture from: http://www.flickr.com/photos/smokey_blue/92346496/
- 10. Web 1.0 Picture from http://www.flickr.com/photos/andrein/6371408193/
- 11. What was Web 1.0? Web pages linked to each other Static Read-only Slow (by today’s standard) download speeds The first dot com bubble A web of documents, a web of looking
- 12. Jennicam: 1996 - 2003
- 13. What is Web 2.0?
- 14. What is Web 2.0? Connected Social User-generated Personalised Mobile services Blogging, networking, tagging
- 15. Social Network Sites “allow individuals to: (1) construct a public or semi-public profile within a bounded system (2) articulate a list of other users with whom they share a connections (3) view and traverse their list of connections and those made by others within the system” Boyd / Ellison (2007)
- 16. From broadcasting to sharing Sharing is scary
- 19. Sharing today Twitter (#SUDigiEngage) Flickr (email: [email protected] #SUDigiEngage) Slideshare Posterous (http://digital-engagement.posterous.com/)
- 20. In groups, on your table: What do we want from our Digital Engagement? What are we scared of? What can we / can’t we do?
Editor's Notes
- #3: Let’s be careful from the outset. There aren ’ t ‘versions’ of the web. There isn ’ t a point at which 1.0 became 2.0 and 2.0 will become 3.0. If only life was so simple. This presentation is about some emerging developments that relate to how we use the internet. Some call this Web 3.0 but let’s focus on what the development are: Open Data, the Semantic Web and the Internet of Things
- #7: I’m a digital enthusiast from Birmingham, UK who teaches Media and Communication. I blog, I run, and I collect up data as I go along. This is my running data. I’ll come back to what this has to do with web 3.0 but even though you are here as professionals, I want you to think about what data you create as you go about your every day lives.
- #9: Media used to be a difficult thing to make. It involved big cameras or large printing presses. It was something that was ‘transmitted’ to you. It certainly wasn’t something you could make yourself. It involved institutions, many of which were controlled by the state or those with access to money.
- #10: But we can trace a shift towards participation throughout the 20 th and even late 19 th centuries. In the 1980s and 1990s perhaps we saw the most rapid shift as the consumer electronics market started to open up and the shift from analogue to digital meant devices became smaller and easier to use and began to demand less involvement from outside organisations (such as those who chemically developed films). We were at the start of a digital revolution long before the internet became a dominant force in our lives.
- #11: But what was clear from the mid-90s onwards was that the personal computer would play a significant part in our media experience. It offered storage, it offered manipulation tools, it offered access to the outside world.
- #13: Perhaps the end of this ‘looking’ era came with the closure of the Jennicam website. For 7 years from 1996-2003 Jennifer Ringley operated a live camera from her house in which she allowed members of the public to log on. At its height it had 3-4 million viewers daily. This was before youtube. Before the time when looking at mundane clips from other people’s lives became the norm. For me Jennicam sums up web 1.0 – it was about the act of looking, not participating.
- #16: Boyd / Ellison (2007) Social Network Sites: Definition, History and Scholarship
- #18: But there’s a tension about social media. Some embrace the brave new word it offers whilst other worry that it’s a distraction and is an unnecessary invasion in our lives. Most public organisations still prevent th ier staff from accessing most social media websites. Parents have concerns about their chldren entering this world – it’s seen as something threatening. Of course, the mainstream media play a part it perpetuating myths about the social web.