BDMA workshop presentation - Using the Second Screen - MediaSquare - MediaCRM
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The document outlines a presentation by Robbie De Sutter of VRT-Medialab regarding the integration of CRM and customer intimacy into media practices at a workshop held on August 30, 2011. It discusses the evolution of media consumption in a digital age, emphasizing the role of second-screen applications and personalized advertising. The document also highlights the establishment of a media innovation center in 2012 aimed at exploring new opportunities in the media sector.
BDMA workshop presentation - Using the Second Screen - MediaSquare - MediaCRM
- 1. MediaSquare & MediaCRMVRT-medialabRobbie De [email protected]://www.linkedin.com/in/robbiedesutter BDMA workshop August 30, 2011
- 2. VRT, VRT-medialabVRT is the Flemish Public Broadcaster
- 3. VRT-medialab is the research and innovation department
- 4. creation, distribution and management of media content
- 5. additional assignment 2007-20112012: Media Innovation CenterIBBT
- 8. TV & Radio Broadcasting
- 10. CRM / Customer Intimacy
- 12. Multiplatform Production & Distribution
- 13. Blog: www.mediainnovatievlaanderen.be (soon)MediaSquare & MediaCRMrealizing customer intimacy in the mediaVRT-medialabRobbie De [email protected]://be.linkedin.com/in/robbiedesutter BDMA workshop August 30, 2011
- 14. Fact: The consumer isdigitalConsumer is digitalPersonal devicesMobile devicesAlways connectedDigital footprint!Surf & Watch TV> 2nd ScreenBroadcaster, Producers& Advertisers!
- 31. Warning: Allnumbers have beenmodified. Actualnumberswillbedisclosedby VRT in October.
- 34. Socio-demoindividual (gender, language, birth date)household (# adults, # children, car typology)building / neighborhood…Intentionsmove, buy house, car, …, graduate, have child, …,switch supplierBehaviorCorelio, Sanoma,charity profileLifestage, LifestyleHobbies, profession, budget, home, garden, holidays, …
- 35. 0-12 jaar12-17 jaar18-24 jaar25-34 jaar35-44 jaar45-54 jaar55-64 jaar65+ jaar
- 38. By Subaru
- 39. Buildthe direct customer relation
- 40. RecapSecond Screen Apps Enable Customer Relation
- 41. Go for web technology
- 42. Targeted / Direct segmented advertisement
- 43. Easy, fast, cheap, verified, measured
- 44. Villa Vanthilt: Proof-of-concept by VRT-medialab
- 45. 2012: Start Media Innovation Center
- 46. New opportunities for the Media SectorQuestions?Robbie De SutterContactEmail: [email protected] In: http://www.linkedin.com/in/robbiedesutter
Editor's Notes
- #3: VRT:3 TV-channels, 6 radio channels, 3 online brandsVRT-medialab:additional assignment (toegevoegde opdracht) VRT
- #4: Name is tentative!POC / Concepts / Collaborations / Testlab
- #8: Thismightbean issue: eyeballs are not on the firstscreen anymore
- #10: Transmediaal!
- #13: Use the second screen as a companion
- #19: MediaSquare first realisation:VillaSquarefor Villa Vanthilt
- #24: Wat willen we doen?Meten om te weten om te verbeterenCRM mogelijk maken / creëren voor het geval TV en radioVersterken/verrijken voor het geval pers Kranten & Tijdschriften.Hoe?Data nodig van de gebruikers, deze grote hoeveelheden data gaan kneden/omvormen tot informatieSegmentering en presentatie in real-time uitvoerenGrondige analyseResultaat:Accuraat + Precies Connecteren en interageren met uw gesegmenteerd doelpubliekSnel, goedkoop, eenvoudig en meetbaar GoalKnow your usersConnect & Interact with targeted usersFast, low-cost, easy, measurableByCapture Media User DataEnrich & ConnectHandle Large VolumeReal-time Segmentation & PresentationDeep Statistical Analysis
- #26: Get the know your usersWDM gebruiktnaamgebruiker + adres/locatie (bvgeolocation) of email of geboortedatum => dataCoverageBelgium: 4.4 million households; 10.5 million individualsConsuMatrix: 84% of households; 87% of individuals (18+)Lifestyle data: 45% of households
- #27: User Informatie -> profiel informatie
- #29: segmenteren op kijkgedrag / kijkhistoriek bv: kijkers canvas magazines segment
- #32: Name is tentative!POC / Concepts / Collaborations / Testlab