How to sign the contract
after IT event?
Jan 28, 2017
ABOUT SEDUCTIVE MOBILE
• We develop mobile and web apps for startups
• 5+ years on the market
• 20+ engineers, designers & managers
• Worked for Samsung, Mastercard, PMI and dozens other brands
• Offices in NY, US and Kiev, Ukraine
How to organize your business trip ?
• prepare min 500-1000 prospects for cold email campaign (leads can be
taken on websites of events or by agencies that can provide such date
• cold email campaign should be started in 3 weeks
• you need to set up min 10 meeting in advance with potential customers
• use mobile app where you can easily schedule your meetings with the
participants
• arrange the meetings rooms in advance
Catalogues for searching IT events
Title Location
https://www.eventbrite.co.uk/ Lisbon
http://ticketforevent.com/ Boston
https://www.crunchbase.com/even
ts/all/global/all/ San Jose, CA
https://Lanyrd.com Austin, TX
http://www.auma.de/de/Seiten/Def
ault.aspx Los Angeles, CA
http://www.tradefairdates.com/ San Francisco
San antonio
Calendar for IT event 2017-2018 that
worth visiting
1
https://www.startupgrin
d.com/conference/ February, 23-24 $425 US Silicon Valley
2
http://www.techconnect
world.com/World2016/ May, 22-26 US Washington DC
3
http://thenextweb.com/c
onference/europe/#gref May, 26-27 €395-1495 Holland Amsterdam
5 http://www.slush.org/ NOV 30 - DEC 1 Finland Helsinki
6
http://businessofsoftwar
e.org/ September, 12-14 $1,895 US Boston
7
https://collisionconf.com
/ APRIL 26-28, 2016 $395 US NEW ORLEANS
8 https://websummit.net/
exhibition stand -
€1,950 Portugal Lisbon
9 http://qconlondon.com/ March 7-9, 2016 £475 - £1,500 UK London
10
http://pioneers.io/festiva
l2016/ May 24-25 €0-1,195 Austria Vienna
Calendar for IT event 2017-2018 that
worth visiting
11
http://americas.angelsu
mmit.io/ April 14 - 15, 2016 $350 USA Miami. FL
12
http://www.ssoweek.co
m/ 24 - 26 May €1,399 Ireland Dublin
13
http://www.iotevolutione
xpo.com FEB. 7–10, 2017 $0 - $1395 US Fort Lauderdale, FL
14
https://www.rsaconfere
nce.com/events/us17 Feb 13-17, 2017 $125 - $2000 US San Francisco, CA
15
http://events.linuxfound
ation.org/events/embed
ded-linux-conference Feb 21-23, 2017 $550-$850 US Portland, OR
Calendar for IT event 2017-2018 that
worth visiting
Title Date Location
https://websummit.net/ NOVEMBER 7-10, 2017 Lisbon
http://www.inbound.com/ Nov 8-11 Boston
http://growthmarketingconf.com/ December 7-8 San Jose, CA
spiceworks.com Nov 1 — 3 Austin, TX
http://andthen.thedma.org/ Oct 16-18 Los Angeles, CA
sfmusictech.com October 17 San Francisco
http://conference.inc.com/ Oct 18-20 San antonio
http://mpb2b.marketingprofs.com/ Oct 18-21 Boston
https://www.gazelles.com/summits/growth-20
16/#sthash.3zqdJS8X.ww0kg3U9.dpbs October 25-26, 2017 Dallas, Texas
http://thenextweb.com/momentum/ Nov 16 Brooklyn
https://www.entrepreneur.com/events/e360 November 16, 2017 LONG BEACH, California
http://internetsummit.com/ Nov 16-17 North Carolina
http://digitalsummitdetroit.com/ Oct 11-12 Detroit
SPECIFICATIONS OF THE COMMUNICATION PROCESS AT
SUMMITS AND IT EVENTS
1. You should spend max 10-30 min per each
meeting. All participants and potential
customers that look for vendors, want to
consider as many vendor as possible during
such meetups. All details are discussed after
events.
2. In the most cases, the participants don't want
to spend time for listening your presentation
of your company, you should provide and
explain the unique cons that will benefit their
business. ( what you do, in what field are you
good, samples of released project)
Олена Петращук "Як підписати контракт одразу після IT конференцій в США та Європі?" BDMSummit 2017 Winter
Report on Slush 2016 in Finland
➔ Nordic outstanding IT event took place on 30 Nov - 1 Dec 2016 in Finland, gathered 15K attendees this year,
more even it was expected by the organizers and sponsors. Mostly there were represented the startups from
Scandinavian countries that are looking for investments and potential collaboration with other companies.
➔ The most promising startups can get funding from TOP Nordic Investors. It was carried out in form of a
contest and the Minister of Economic affairs of Finland congratulated in person all winners. The awarded
sum can be granted to one person or even a whole team, based on the proposal made by the jury. Also, the
application for the competition should be in one official language : Finnish or Swedish. The main obstacle,
that your product or service can not be on the market. Our team was pretty impressed by interesting Finish
start ups with mushrooms that can be used in the construction industry or clothing recycling.
➔ Such well-known investment Nordic companies like Seed Capital (DK), Sunstone Capital ( DK), Inventure Oy
(FI) and Northzone (UK-SE-US-NO) also participate
at Slush and look for potential projects. Typically they invest $100.000 - $400.000 and could be topping
companies in the coming years. Definitely, they expect to find at Slush the solution to be new, effective in
the market.
➔ More than 50. 000 attendees each year and more than 20.000 are representative of start ups
Atmosphere at Slush 2016
➔ Regarding atmosphere, It was so exciting, lots of
interesting reports from the leaders in design,
development, hardware development. For some
people, it was a challenge that everything in
Finland written just in Finnish or Swedish. Luckily,
90 % of the local citizens speak perfect English
and it wasn't so cold in December.
➔ Summing up, It is worth seeing and Slush
provides a great opportunity to get on
relationships with potential investors, partners or
get investments into your business. Finnish
people are very hospitable and next year we
imperatively recommend you to visit Slush by
yourselves.
Results of Slush 2016 for our company
• signed the contract with
company Moni Limited,
Finland based company for
Android dev secure payment
app. Budget 50 K
• more than 40 interested
leads
• signed 5 framework contracts
with partners regarding the
potential cooperation in the
future.
Web Summit 2016
❏ Traditionally arranged in Dublin, this year's #Web Summit took place in welcoming Lisbon.
Supported by the Portuguese government, this event gathered unexpected 53K attendees
from startup eco-system.
❏ 1,490 startups joined the exhibition this year divided into 3 groups: START (the most promising
startups), BETA (growth-stage track) and ALPHA (the early-stage track) from the following
spheres: FinTech, Travel, VR and IoT. The majority of the Alpha startups are involved in building
featured real estate or chat applications. Companies producing smart clothes, small original
devices and hardware were worth of attention to be paid.
❏ Over 20 specialized conferences took place during so-called by influential media the World's
Largest and Leading Startup Event. The most interesting fields: Marketing, ContentMakers,
Robotics, Virtual Reality, and Startup University.
❏ Some of the world’s well-known brands like Siemens and BMW arranged their own events in
the framework of the main campaign.
❏ To summarize the whole event it was a great technology and conference experience, pleasant
city and delicious cuisine, lots of new interesting people, communication, ideas and new
contacts for further cooperation.
Why WebSummit in Lisbon is worth seeing ?
Results of WebSummit
• Signed contract with
Germany based company for
developing mobile wearable
App that analyzes its users’
vitals.
• more than 40 interested
leads
• 2 projects are at the
prototyping stage
What conditions of cooperations are
crucial for customers from Europe and
the USA?
• transparency and good expertise
• providing support and maintenance. Free support: 3 months after
last works accepted
• Allocated part-time resourcePack of the bugs which are found
during the week should be handled and estimated
• Bugs which are fit for allocated time should be fixed
How to save company’s expenses for
organization IT events?
1. apply in advance for getting a ticket( min 6 months
2. arrange booking of hotels and air tickets with sponsors of the meetup
3. apply like start ups or students
t
Helen Petrashchuk, Account Director
hp@seductive.com.ua
+380 97 111 67 54 (UA, WhatsApp, Viber)
Skype: helene_petrashchuk
NEXT STEPS
1. Approval or Edits to the Offer
2. Approval and Signing of the Contract
3. Works Start

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Олена Петращук "Як підписати контракт одразу після IT конференцій в США та Європі?" BDMSummit 2017 Winter

  • 1. How to sign the contract after IT event? Jan 28, 2017
  • 2. ABOUT SEDUCTIVE MOBILE • We develop mobile and web apps for startups • 5+ years on the market • 20+ engineers, designers & managers • Worked for Samsung, Mastercard, PMI and dozens other brands • Offices in NY, US and Kiev, Ukraine
  • 3. How to organize your business trip ? • prepare min 500-1000 prospects for cold email campaign (leads can be taken on websites of events or by agencies that can provide such date • cold email campaign should be started in 3 weeks • you need to set up min 10 meeting in advance with potential customers • use mobile app where you can easily schedule your meetings with the participants • arrange the meetings rooms in advance
  • 4. Catalogues for searching IT events Title Location https://www.eventbrite.co.uk/ Lisbon http://ticketforevent.com/ Boston https://www.crunchbase.com/even ts/all/global/all/ San Jose, CA https://Lanyrd.com Austin, TX http://www.auma.de/de/Seiten/Def ault.aspx Los Angeles, CA http://www.tradefairdates.com/ San Francisco San antonio
  • 5. Calendar for IT event 2017-2018 that worth visiting 1 https://www.startupgrin d.com/conference/ February, 23-24 $425 US Silicon Valley 2 http://www.techconnect world.com/World2016/ May, 22-26 US Washington DC 3 http://thenextweb.com/c onference/europe/#gref May, 26-27 €395-1495 Holland Amsterdam 5 http://www.slush.org/ NOV 30 - DEC 1 Finland Helsinki 6 http://businessofsoftwar e.org/ September, 12-14 $1,895 US Boston 7 https://collisionconf.com / APRIL 26-28, 2016 $395 US NEW ORLEANS 8 https://websummit.net/ exhibition stand - €1,950 Portugal Lisbon 9 http://qconlondon.com/ March 7-9, 2016 £475 - £1,500 UK London 10 http://pioneers.io/festiva l2016/ May 24-25 €0-1,195 Austria Vienna
  • 6. Calendar for IT event 2017-2018 that worth visiting 11 http://americas.angelsu mmit.io/ April 14 - 15, 2016 $350 USA Miami. FL 12 http://www.ssoweek.co m/ 24 - 26 May €1,399 Ireland Dublin 13 http://www.iotevolutione xpo.com FEB. 7–10, 2017 $0 - $1395 US Fort Lauderdale, FL 14 https://www.rsaconfere nce.com/events/us17 Feb 13-17, 2017 $125 - $2000 US San Francisco, CA 15 http://events.linuxfound ation.org/events/embed ded-linux-conference Feb 21-23, 2017 $550-$850 US Portland, OR
  • 7. Calendar for IT event 2017-2018 that worth visiting Title Date Location https://websummit.net/ NOVEMBER 7-10, 2017 Lisbon http://www.inbound.com/ Nov 8-11 Boston http://growthmarketingconf.com/ December 7-8 San Jose, CA spiceworks.com Nov 1 — 3 Austin, TX http://andthen.thedma.org/ Oct 16-18 Los Angeles, CA sfmusictech.com October 17 San Francisco http://conference.inc.com/ Oct 18-20 San antonio
  • 8. http://mpb2b.marketingprofs.com/ Oct 18-21 Boston https://www.gazelles.com/summits/growth-20 16/#sthash.3zqdJS8X.ww0kg3U9.dpbs October 25-26, 2017 Dallas, Texas http://thenextweb.com/momentum/ Nov 16 Brooklyn https://www.entrepreneur.com/events/e360 November 16, 2017 LONG BEACH, California http://internetsummit.com/ Nov 16-17 North Carolina http://digitalsummitdetroit.com/ Oct 11-12 Detroit
  • 9. SPECIFICATIONS OF THE COMMUNICATION PROCESS AT SUMMITS AND IT EVENTS 1. You should spend max 10-30 min per each meeting. All participants and potential customers that look for vendors, want to consider as many vendor as possible during such meetups. All details are discussed after events. 2. In the most cases, the participants don't want to spend time for listening your presentation of your company, you should provide and explain the unique cons that will benefit their business. ( what you do, in what field are you good, samples of released project)
  • 11. Report on Slush 2016 in Finland ➔ Nordic outstanding IT event took place on 30 Nov - 1 Dec 2016 in Finland, gathered 15K attendees this year, more even it was expected by the organizers and sponsors. Mostly there were represented the startups from Scandinavian countries that are looking for investments and potential collaboration with other companies. ➔ The most promising startups can get funding from TOP Nordic Investors. It was carried out in form of a contest and the Minister of Economic affairs of Finland congratulated in person all winners. The awarded sum can be granted to one person or even a whole team, based on the proposal made by the jury. Also, the application for the competition should be in one official language : Finnish or Swedish. The main obstacle, that your product or service can not be on the market. Our team was pretty impressed by interesting Finish start ups with mushrooms that can be used in the construction industry or clothing recycling. ➔ Such well-known investment Nordic companies like Seed Capital (DK), Sunstone Capital ( DK), Inventure Oy (FI) and Northzone (UK-SE-US-NO) also participate at Slush and look for potential projects. Typically they invest $100.000 - $400.000 and could be topping companies in the coming years. Definitely, they expect to find at Slush the solution to be new, effective in the market. ➔ More than 50. 000 attendees each year and more than 20.000 are representative of start ups
  • 12. Atmosphere at Slush 2016 ➔ Regarding atmosphere, It was so exciting, lots of interesting reports from the leaders in design, development, hardware development. For some people, it was a challenge that everything in Finland written just in Finnish or Swedish. Luckily, 90 % of the local citizens speak perfect English and it wasn't so cold in December. ➔ Summing up, It is worth seeing and Slush provides a great opportunity to get on relationships with potential investors, partners or get investments into your business. Finnish people are very hospitable and next year we imperatively recommend you to visit Slush by yourselves.
  • 13. Results of Slush 2016 for our company • signed the contract with company Moni Limited, Finland based company for Android dev secure payment app. Budget 50 K • more than 40 interested leads • signed 5 framework contracts with partners regarding the potential cooperation in the future.
  • 14. Web Summit 2016 ❏ Traditionally arranged in Dublin, this year's #Web Summit took place in welcoming Lisbon. Supported by the Portuguese government, this event gathered unexpected 53K attendees from startup eco-system. ❏ 1,490 startups joined the exhibition this year divided into 3 groups: START (the most promising startups), BETA (growth-stage track) and ALPHA (the early-stage track) from the following spheres: FinTech, Travel, VR and IoT. The majority of the Alpha startups are involved in building featured real estate or chat applications. Companies producing smart clothes, small original devices and hardware were worth of attention to be paid. ❏ Over 20 specialized conferences took place during so-called by influential media the World's Largest and Leading Startup Event. The most interesting fields: Marketing, ContentMakers, Robotics, Virtual Reality, and Startup University. ❏ Some of the world’s well-known brands like Siemens and BMW arranged their own events in the framework of the main campaign. ❏ To summarize the whole event it was a great technology and conference experience, pleasant city and delicious cuisine, lots of new interesting people, communication, ideas and new contacts for further cooperation.
  • 15. Why WebSummit in Lisbon is worth seeing ?
  • 16. Results of WebSummit • Signed contract with Germany based company for developing mobile wearable App that analyzes its users’ vitals. • more than 40 interested leads • 2 projects are at the prototyping stage
  • 17. What conditions of cooperations are crucial for customers from Europe and the USA? • transparency and good expertise • providing support and maintenance. Free support: 3 months after last works accepted • Allocated part-time resourcePack of the bugs which are found during the week should be handled and estimated • Bugs which are fit for allocated time should be fixed
  • 18. How to save company’s expenses for organization IT events? 1. apply in advance for getting a ticket( min 6 months 2. arrange booking of hotels and air tickets with sponsors of the meetup 3. apply like start ups or students t
  • 19. Helen Petrashchuk, Account Director [email protected] +380 97 111 67 54 (UA, WhatsApp, Viber) Skype: helene_petrashchuk NEXT STEPS 1. Approval or Edits to the Offer 2. Approval and Signing of the Contract 3. Works Start