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Become a User Experience Designer in 45 Minutes
This document provides an overview of user experience design. It discusses that UX design focuses on designing for the user to bring about purposeful change. It emphasizes sketching, prototyping, testing and understanding user needs, goals, and aspirations rather than just past behaviors. It provides examples of improving sign-in and form experiences. It also discusses game design principles like rewards, levels and status that make experiences contagious. Ubiquitous computing is mentioned as designing for a future where all devices work seamlessly together to improve people's lives. The overall message is that UX design humanizes technology to meet user needs in an enjoyable way.
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Become a User Experience Designer in 45 Minutes
- 1. Become a UserExperience Designer in 45 MinutesBy Sara Summers
- 2. Design can seemlike a black art.
- 3. The toys, messydesks, strange lingo…
- 4. User experience isall around us.
- 6. User experience canbe reduced to one idea:The practice of design that is on behalf of the user in order to bring about purposeful change and meaning.
- 7. …I will tellyou to sketch, prototype and be a savvy storyteller.Oh and test, test, test.
- 8. …I will tellyou to sketch, prototype and be a savvy storyteller.Oh and test, test, test.Let’s start with understanding…
- 9. It is nolonger acceptable to simply serve user’s needs.
- 10. People want:delight, discoverability,fun, enchantment, rewards, excitement, connection, goals, direction, participation, generosity, exploration, play, engagement, serendipity, seduction
- 11.
- 12. TYPICAL REQUIREMENTS LIST-Technology constraints- What we think we want- What someone else told us we need- The internal org legacy decision- What the competitor has- What executive management insists we need
- 13. UX takes diverseview points and maps a cohesive direction. Clear
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- 16. Humanized IdeasREQUIREMENTSLIST- Technology constraints- What we think we want- What someone else told us we need- The internal org legacy decision- What the competitor has- What executive management insists we needPeople’s aspirations say more about what they truly desire than past behavioror what they say they want.
- 17. REQUIREMENTS LIST- Technologyconstraints- What we think we want- What someone else told us we need- The internal org legacy decision- What the competitor has- What executive management insists we needHUMANPeople’s aspirations say more about what they truly desire than past behavioror what they say they want.
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- 19. UX Problem 1:We have to have a sign in page
- 20. Awesome, I wantto play with that…
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- 23. Why is thisone better?
- 24. You can stillsee why you are there and it looks like nearly instant reward.
- 25. UX Problem 2:Ourproduct has a lot of forms to fill out(either task driven or data collection based)
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- 29. Huh, this lookseasy…
- 30. I can jumpright in…
- 31. If you eitherwant or need people’s data, make it clear, dead simple and ENJOYABLE.
- 32. Web Form Designby Luke Wroblewski
- 33. An organized, useableproduct or application isn’t enough anymore.
- 34. UX patterns helppeople get things done (and have fun doing it).
- 35. Experience patterns forpeople:Task progression:indicators, orientation & engagementTransitions:recognition, reassurance & statusGetting things done:directives, online brain & human(ize) error
- 36. Task progression: Satisfiesand serves user’s goals.indicators engagementorientation
- 37. Transitions: ‘Is thisthing on?!’ Calming frustration & fostering delight.recognitionstatusreassurance
- 38. Getting things done:Task easing, comfort and memory.directiveshuman(ize) error online brain
- 39. More great patternshere:quince.infragistics.com/
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- 42. 18 Million69 MillionActive,monthly players Mashable.com - December 2009
- 43. What is thedeal?!
- 44. Farmville has thesecret sauce:Your real friends……who you can gift(free!!) Easyand enjoyable to play.Tons ways to connect and customize.
- 45. Friends:reciprocity and teamworkrequired.
- 46. Learning:easy start w/depth for skill and mastery.
- 47. Customizable: Zynga listenedto user feedback.Don’t want to farm veggies? They made flowers, vineyards, extra livestock.No pets in Farmville? They made dogs.
- 48. Games and UXare:“…a series of meaningful choices.”- Sid Meier, Civilization
- 49. A good, contagiousgame has:- Points- Badges- Levels- Status Easy enough…
- 50. A good, contagiousgame has:- Points – Encourage & reinforce good behavior - Badges – Acknowledge completion & participation- Levels – Reward milestones & unlock more stuff - Status – Top User benefits; runs discussions, perks
- 51. A good, contagiousgame has a SOUL.- Relevant –adds to my life- Realistic – fits into my life- Trustworthy – I do good things/makes me better- Intrinsic–Learn, problem solve, help out, desirable
- 52. What happens whenwe don’t reward correctly?People feel deceived, bribed and despise you for it.
- 53. Understanding human incentives:Punishedby Rewards byAlfie Kohn
- 54. Amazing game theory:The Art of Game Design by Jesse Schell
- 55.
- 56. Ubiquitous computing Theterm was coined by Mark Weiser, Chief Technologist at Xerox Research, in 1988……describes human-computer interaction where information processing completely integrated into everyday objects and activities.
- 57. Ubiquitous computing Launchedresearch around:- Distributed and mobile computing- User experience and interaction- Content and context awareness
- 58. Ubiquitous computing Definesdevices that THINK and improve day to day life.
- 59. “In this worldof ubiquitous computing, where there are different types of information appliances - your car, your watch, your phone - how do these things work together as a society of appliances that exists within a society of people.”- Bill Buxton, on the future of experience design
- 60. We have alot to design and build for…
- 61. Tools should enableand drive the content not just the structure or device.
- 63. The tools connectour experiences…so we can focus on context and user goals.
- 64. …so you canbe experience INNOVATORS
Editor's Notes
- #27 This is either asking for duplicate personal info entry OR your mobile carrier’s personal information OR your Insurance details…but it’s not clear which.
- #31 This is either asking for duplicate personal info entry OR your mobile carrier’s personal information OR your Insurance details…but it’s not clear which.
- #33 For example…
- #38 For more great and useful RIA patterns, check out quince.infragistics.com
- #59 The tools we use should help migrate the content of our designs to different form factors.If they don’t, then we are just trying to do new things, old way. Much harder and arduous.
- #60 The tools we use should help migrate the content of our designs to different form factors.If they don’t, then we are just trying to do new things, old way. Much harder and arduous.
- #61 The tools we use should help migrate the content of our designs to different form factors.If they don’t, then we are just trying to do new things, old way. Much harder and arduous.
- #62 Similar to the Industrial Design and Architecture thinking, where they examine ‘a chair…in a room…in a house…in a city…’So if our tooling can connect our experiences then we are free to focus on user context, needs and goals.