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Becoming a better blogger WordCamp
This document provides tips for using blogging to build a business. It begins with an introduction of the author and his qualifications. It then discusses creating a blog plan, the brief history and changing nature of blogging, and three guiding principles of passion, education, and continuity. Specific tips covered include determining your audience and their needs, creating dynamic content through stories and multimedia, optimizing for search and social traffic, and using tools like HARO to get other sites to reference your blog. The document advocates writing like you speak, getting third parties involved, and emphasizing calls to action. It concludes by connecting with the author.
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Becoming a better blogger WordCamp
- 1. How To UseBlogging To Build Your Business Andy Nathan
- 2. My Name IsAndy Nathan
- 3.
- 4. A little aboutme… • Written 4,000 blogs over the past 5 years • Published blogger for Intuit, Kabbage, Kissmetrics, ProBlogger, Technorati, and other high end blogs. • Full-time freelance contract writer. 95% of business is blogging for marketing companies and small businesses. 5% social media consulting. • Organizer and Speaker at WordCamp Chicago, St. Louis, and Milwaukee for the past five years. Also a regular speaker at Score Chicago and the City of Chicago on blogging, Facebook marketing, and copywriting. • Interviewed by WGN, Fox News, and 560 AM about business model. • I went to the dark side 7 months ago…I became a digital marketing specialist for a Billion dollar manufacturing company.
- 5. Blogging To BuildYour Business • Creating A Blog Plan • A brief history of blogging • Lead generation • Creating Dynamic Content
- 6.
- 7. • Why doyou want to start blogging? • Who do you want to read your blog? Why Blog Benefits of Blogging Content Is King • How will blogging help you readers, subscribers, friends, clients, and you? • What does your audience need more info on to make an educated decision
- 8. How Blogging HasChanged The more you understand the history, the more you can benefit today.
- 9. Creating Dynamic Content Yourcontent must entertain your readers long enough to engage, so you can educate them on the benefits of your point of view.
- 10.
- 11. Brief History ofBlogging
- 12. When I startedblogging in 2009…. • You could succeed on your own. • SEO was simpler. • Social media was nascent
- 13. Blogging in 2017… •New social networks • Increasing Competition • New devices called smartphones • Lead Generation Focused • Team effort • Much more Professional
- 15. The best wayto learn about blogging is to blog!
- 16. Create The PerfectHeadline
- 17. Turn your Questionsinto Headlines Surprise – “This Is Not a Perfect Blog Post (But It Could’ve Been)” Questions – “Do You Know How to Create the Perfect Blog Post?” Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!” Negatives – “Never Write a Boring Blog Post Again” How to – “How to Create a Perfect Blog Post” Numbers – “10 Tips to Creating a Perfect Blog Post” Audience referencing – “For People on the Verge of Writing the Perfect Blog Post” Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog Post” https://blog.bufferapp.com/perfect-blog-post-research-data
- 18. Create An Intro WhenI first started blogging, I knew nothing about writing. In fact, after high school English I swore off writing forever. It was boring, and I had no aptitude for writing. At least that was what I believed for most of my life. Then in 2010, I created my first blog. As a social media expert, I needed a way to connect with my audience. Social media made this possible. Over the years, I improved and even started writing for clients. Despite what my ex-wife calls, the worst grammar that she ever saw, I get paid for writing great blog content. What I have realized after writing 4,000 articles in the past 5 years is that your content must entertain your readers long to stay on the site, and educate them, so they remember who you are.
- 19. 7 Scientific ThingsEvery Blog Post Needs How do we educate and entertain our audience with our content?
- 20. Write To YourAudience Stephen King said that he writes all of his books for his wife. She is his audience. If she likes what he writes, he keeps it in the book. If she does not, he changes or omits it. Everyone else who likes his work is an added bonus.
- 21. Tools to DiscoverBuyer Persona • Surveys • Review Current and Past Client List • Google Analytics • Google Keywords • Amazon • Up Close & Persona
- 22. WordPress Wally • Story-WordPress Wally has been a website developer since the first time he learned how to use a computer. He was hooked. Now, he develops websites for a living. While he does get some business, he wants to expand after 3 years owning his own business. • Behavior patterns- Attends WordCamps to learn about methods to promote his website design firm. He also, uses LinkedIn to connect with small businesses. He avoids sites like Upwork, because they pay criminally low rates. • Goals- Double his business in 2 years. • Skills – WordPress developer with skills in PHP, HTML, JS, and CSS. • Attitudes- a bit of nerd when it comes to website development. Geeks out over the latest technology.
- 23. Tell Stories Stories area bridge between entertainment and education. They can inspire and educate at the same time. For example, my first blog, AndyNathan.Net, received 5 visitors the first day. When it was active, it generated over 300,000 lifetime page views.
- 24. Does your contentkill the party?
- 25.
- 26. Have a senseof humor!
- 27. Use different typesof media to engage with people on different levels. As a former teacher, one of my favorite books was Multiple Intelligences by Howard Gardner. Have videos, photos, and other media support your writing. E.G. pictures of attractive women increase the response rate by 4.5%.
- 28. Optimize for searchand social traffic Search and social traffic are the top two traffic sources. Make sure to optimize your posts for search. Lengthy articles of 2,500 words that are broken up for sound bites for social media. Use Click to Tweet or Pin It Button for Image Paragraphs should be a max of 2-3 sentences. At the same time, use bullets and headings to breakdown the point of your article. 60% of your readers never make it past the median scroll bar. Have a call to action before the mid-point, asking clients to share content.
- 29. How to Advice Thebest advice then with all these different ideas is to write like you talk. In fact, you probably forgot how to talk if you are new to writing. We spend so much of lives thinking about what to say to people in the appropriate manner that writing as human beings is just…scary. Therefore, you need to write all your drafts in free flow without editing. Those are your true beliefs. If you want to remove something later on for being too controversial go ahead. For now, just write.
- 30. Get Third PartiesInvolved • HARO • MyBlogU
- 31. Photo Credit: http://www.slideshare.net/chaddyner/skyscraper-technique-backlinko SkyscraperTechnique: http://backlinko.com/skyscraper-technique
- 32. Formatting • Bullet Points •Short Paragraphs • Headers (H1, H2, H3, etc) • Ensure that it meets Accessibility Criteria • Google AMP and Facebook Instant Articles
- 34. 1st CTA • Geta Free Copy of the Article Outline I Give My Freelance Writers: http://andynathan.net/articleoutline
- 35. Edit your stinkingwerk! (SP)
- 36. That’s A WrapPeople Now we get to the end. Review the content you shared in the body. End with a rock star call to action. Make it simple, and compelling for your readers to take action on your content. Sell the sizzle of what you do? Maybe just ask customers to engage with your post. Small yes’s lead to big sales.
- 37. Connect With Me(CTA 2) • Andy Nathan • LinkedIn: http://linkedin.com/in/andrewmarcnathan • Website: http://smartatthestart.com • Phone: 847-710-7093 Presentation: AndyNathan.net/WordCampSlideshare Get the expanded premium video training- AndyNathan.net/ScientificBlogging